The Hyundai i20 is up to #2 in Iceland in July.
Only 1,267 new light vehicles found an Icelandic home in July, a -38% year-on-year freefall. The year-to-date tally is now down -12.8% to 11,536 units after 7 months. Toyota (-37.8%) matches the market to remain in the brands top spot albeit with 13.7% share, much lower than the 19% it commands year-to-date. Kia (-38.9%) is hit equally hard but climbs two spots on June to #2, followed by Hyundai (-28%) and Volkswagen (-29.4%) which manage to contain their fall somewhat. Tesla (+1216.7%) surges ahead at #5 but stays #2 year-to-date. Skoda (-8.1%) and Polestar (-25.9%) fall slower than the market but Dacia (-80.3%) and Mercedes (-49%) both implode.
Over in the models lane, the Tesla Model Y stays on top, a first for a start of quarter, and holds 5.6% of the Icelandic market this month vs. 12.3% year-to-date. The Hyundai i20 soars to #2 overall with 5.1% share vs. #16 and 1.2% year-to-date while the Toyota Prado closes out the podium at 3.4% share. The Kia Stonic follows one sale below as the Polestar 2 rises to #5, its highest ranking so far this year. The Toyota RAV4 is relegated to #6 ahead of the VW ID.4 and Kia Sportage. #1 a year ago and #2 last month, the Dacia Duster falls to #9 in July just as the Toyota Yaris rounds out the Top 10.
Previous month: Iceland June 2023: Tesla Model Y breaks 35 year-old annual volume record
One year ago: Iceland July 2022: Dacia Duster up to 11.1% share, 9 SUVs in Top 10, Polestar 2 up to #8
Full July 2023 Top 42 All brands and Top 20 models below.
Iceland July 2023 – brands:
| Pos | Brand | Jul-23 | % | /22 | Jun | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota | 173 | 13.7% | -37.8% | 1 | 2,195 | 19.0% | -4.3% | 1 | 1 |
| 2 | Kia | 146 | 11.5% | -38.9% | 4 | 1,511 | 13.1% | 19.8% | 3 | 2 |
| 3 | Hyundai | 144 | 11.4% | -28.0% | 8 | 590 | 5.1% | -50.5% | 6 | 3 |
| 4 | Volkswagen | 108 | 8.5% | -29.4% | 6 | 625 | 5.4% | 18.8% | 5 | 7 |
| 5 | Tesla | 79 | 6.2% | 1216.7% | 2 | 1,584 | 13.7% | 351.3% | 2 | 4 |
| 6 | Skoda | 57 | 4.5% | -8.1% | 7 | 321 | 2.8% | -26.7% | 9 | 10 |
| 7 | Mercedes | 52 | 4.1% | -49.0% | 10 | 279 | 2.4% | -37.0% | 11 | 9 |
| 8 | Dacia | 46 | 3.6% | -80.3% | 3 | 1,005 | 8.7% | 49.8% | 4 | 5 |
| 9 | Land Rover | 44 | 3.5% | -53.7% | 18 | 268 | 2.3% | -32.8% | 12 | 13 |
| 10 | Polestar | 40 | 3.2% | -25.9% | 24 | 145 | 1.3% | -36.1% | 17 | 12 |
| 11 | Mazda | 35 | 2.8% | 288.9% | 17 | 394 | 3.4% | 111.8% | 7 | 20 |
| 12 | Suzuki | 35 | 2.8% | -63.9% | 5 | 296 | 2.6% | -11.1% | 10 | 16 |
| 13 | Renault | 34 | 2.7% | 240.0% | 12 | 234 | 2.0% | 100.0% | 13 | 22 |
| 14 | Nissan | 33 | 2.6% | -13.2% | 22 | 141 | 1.2% | -74.6% | 19 | 17 |
| 15 | Volvo | 29 | 2.3% | 38.1% | 9 | 322 | 2.8% | -14.4% | 8 | 8 |
| 16 | BMW | 23 | 1.8% | -11.5% | 15 | 143 | 1.2% | -48.4% | 18 | 19 |
| 17 | MG | 20 | 1.6% | -41.2% | 16 | 119 | 1.0% | -11.9% | 20 | 15 |
| 18 | Lexus | 17 | 1.3% | 183.3% | 19 | 91 | 0.8% | 62.5% | 23 | 28 |
| 19 | Ford | 16 | 1.3% | -44.8% | 11 | 209 | 1.8% | -2.3% | 14 | 18 |
| 20 | Audi | 16 | 1.3% | -55.6% | 14 | 164 | 1.4% | -7.9% | 16 | 21 |
| 21 | Subaru | 12 | 0.9% | 500.0% | 21 | 92 | 0.8% | -24.6% | 21 | 26 |
| 22 | Weinsberg | 12 | 0.9% | n/a | 40 | 28 | 0.2% | -48.1% | 31 | 44 |
| 23 | Jeep | 11 | 0.9% | -85.7% | 20 | 81 | 0.7% | -87.7% | 24 | 11 |
| 24 | Smart | 11 | 0.9% | n/a | 23 | 24 | 0.2% | n/a | 33 | – |
| 25 | Peugeot | 10 | 0.8% | 100.0% | 13 | 173 | 1.5% | -38.4% | 15 | 14 |
| 26 | Opel | 10 | 0.8% | 100.0% | 26 | 92 | 0.8% | 43.8% | 22 | 25 |
| 27 | Citroen | 10 | 0.8% | 0.0% | 27 | 62 | 0.5% | -33.3% | 25 | 24 |
| 28 | Honda | 8 | 0.6% | -42.9% | 28 | 48 | 0.4% | -57.9% | 27 | 23 |
| 29 | BYD | 7 | 0.6% | new | 25 | 25 | 0.2% | new | 32 | – |
| 30 | Mitsubishi | 4 | 0.3% | -96.9% | 29 | 32 | 0.3% | -97.5% | 29 | 6 |
| 31 | Ssangyong | 4 | 0.3% | -69.2% | 41 | 18 | 0.2% | 0.0% | 35 | 33 |
| 32 | Etrusco | 4 | 0.3% | n/a | 36 | 6 | 0.1% | n/a | 42 | – |
| 33 | Aiways | 3 | 0.2% | -25.0% | 39 | 29 | 0.3% | 123.1% | 30 | 29 |
| 34 | Jaguar | 2 | 0.2% | -33.3% | 33 | 9 | 0.1% | -73.5% | 36 | 32 |
| 35 | Capron | 2 | 0.2% | 100.0% | – | 8 | 0.1% | -80.0% | 39 | 30 |
| 36 | Benimar | 2 | 0.2% | 0.0% | 35 | 7 | 0.1% | 75.0% | 41 | 38 |
| 37 | Hobby | 2 | 0.2% | -80.0% | 38 | 4 | 0.0% | -85.2% | 44 | 35 |
| 38 | Hymer | 2 | 0.2% | n/a | – | 2 | 0.0% | n/a | 47 | – |
| 39 | FAW Hongqi | 1 | 0.1% | new | 32 | 21 | 0.2% | new | 34 | 37 |
| 40 | DFSK | 1 | 0.1% | 0.0% | 42 | 9 | 0.1% | 80.0% | 37 | 40 |
| 41 | Mini | 1 | 0.1% | -75.0% | 34 | 6 | 0.1% | -72.7% | 43 | 34 |
| 42 | Dethleffs | 1 | 0.1% | 0.0% | – | 1 | 0.0% | -75.0% | 53 | 41 |
Iceland July 2023 – models:
| Pos | Model | Jul-23 | % | Jun | 2023 | % | Pos | FY22 |
| 1 | Tesla Model Y | 71 | 5.6% | 1 | 1,418 | 12.3% | 1 | 1 |
| 2 | Hyundai i20 | 64 | 5.1% | n/a | 134 | 1.2% | 16 | 17 |
| 3 | Toyota Land Cruiser Prado | 43 | 3.4% | 4 | 409 | 3.5% | 6 | 3 |
| 4 | Kia Stonic | 42 | 3.3% | 7 | 222 | 1.9% | 10 | n/a |
| 5 | Polestar 2 | 40 | 3.2% | n/a | 145 | 1.3% | 13 | 8 |
| 6 | Toyota RAV4 | 39 | 3.1% | 3 | 526 | 4.6% | 3 | 2 |
| 7 | VW ID.4 | 38 | 3.0% | 11 | 232 | 2.0% | 9 | 24 |
| 8 | Kia Sportage | 36 | 2.8% | 6 | 445 | 3.9% | 4 | 6 |
| 9 | Dacia Duster | 33 | 2.6% | 2 | 808 | 7.0% | 2 | 5 |
| 10 | Toyota Yaris | 31 | 2.4% | 5 | 437 | 3.8% | 5 | 9 |
| 11 | VW Kombi | 31 | 2.4% | n/a | 68 | 0.6% | 39 | n/a |
| 12 | Renault Trafic | 30 | 2.4% | 19 | 111 | 1.0% | 24 | n/a |
| 13 | Hyundai i30 | 28 | 2.2% | n/a | 86 | 0.7% | 35 | n/a |
| 14 | Hyundai Tucson | 28 | 2.2% | n/a | 134 | 1.2% | 18 | 7 |
| 15 | Suzuki Swift | 27 | 2.1% | 13 | 128 | 1.1% | 20 | 36 |
| 16 | Kia Sorento | 25 | 2.0% | n/a | 131 | 1.1% | 19 | 39 |
| 17 | Land Rover Discovery Sport | 22 | 1.7% | n/a | 35 | 0.3% | 69 | n/a |
| 18 | Nissan Qashqai | 21 | 1.7% | n/a | 32 | 0.3% | 72 | 21 |
| 19 | Skoda Octavia | 21 | 1.7% | n/a | 47 | 0.4% | 55 | 43 |
| 20 | Skoda Kodiaq | 20 | 1.6% | 21 | 90 | 0.8% | 34 | 48 |
Source: Manufacturers
