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Tesla Mannequin Y as much as uncharacteristic 2nd place in market up 10.6% – Greatest Promoting Automobiles Weblog

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Usually weak in start of quarters, the Tesla Model Y is up to #2 in January.

New car sales in Denmark climb 10.6% year-on-year in January to 10,403 units. The podium brands all outpace the market this month. Toyota (+64.1%) overtakes Volkswagen (+30.3%) to take the lead for the first time since last June with Hyundai (+29.5%) up seven spots on December to #3. Peugeot (-10.2%) can’t surf on the market growth but still ranks #4 with 6.8% share vs. #8 and 5.7% over the Full Year 2022. Audi (+159.9%) and Tesla (+5444.4%!) score surreal gains below while Suzuki (+20.2%) is the only remaining Top 10 brand in positive. 

Over in the models aisle, the Peugeot 208 (+28.2%) confirms it is the favourite of Danish customers, rallying back up 20 ranks on a drab December showing. The surprise of the month goes to the Tesla Model Y, traditionally very slow in start of quarters but up from 4 units in January 2022 to 481 this month. This is very encouraging for the rest of the year. The Citroen C3 (-1.2%) closes the podium in lukewarm manner, while the Toyota Aygo X is back to the 4th place it held over the Full Year 2022. The Hyundai i10 (+401.4%) and Audi A6 (+764.3%) are on fire below. The Toyota Corolla Cross is up 24 spots on last month to score its first Danish Top 10 finish.

Previous post: Denmark 2022: Peugeot 208 reclaims lead in market freefalling -20%

One year ago: Denmark January 2022: Kia EV6 #5, Toyota Yaris Cross #6, market off -8.3%

Full January 2023 Top 50 all brands and Top 232 all models below.

Denmark January 2023 – brands:

Pos Brand Jan-23 % /22 Dec FY22
1 Toyota 1,406 13.5% 64.1% 5 2
2 Volkswagen 1,062 10.2% 30.3% 1 1
3 Hyundai 781 7.5% 29.5% 10 4
4 Peugeot 706 6.8% -10.2% 12 8
5 Audi 681 6.5% 159.9% 4 7
6 Tesla 499 4.8% 5444.4% 14 18
7 Citroen 498 4.8% -17.3% 18 11
8 Ford 498 4.8% -22.3% 6 10
9 Skoda 482 4.6% -17.2% 7 5
10 Suzuki 411 4.0% 20.2% 19 15
11 Kia 407 3.9% -39.5% 9 9
12 Mercedes 383 3.7% -23.1% 3 3
13 BMW 358 3.4% -24.2% 2 6
14 Mazda 312 3.0% 34.5% 13 16
15 Nissan 281 2.7% 28.3% 17 17
16 Volvo 277 2.7% -22.0% 8 12
17 Opel 258 2.5% -21.8% 16 13
18 Cupra 216 2.1% 154.1% 11 19
19 Seat 143 1.4% 232.6% 21 22
20 Dacia 132 1.3% -24.1% 24 20
21 Fiat 121 1.2% 72.9% 25 24
22 Renault 114 1.1% -67.1% 15 14
23 MG 106 1.0% 186.5% 22 21
24 Mini 55 0.5% -27.6% 29 25
25 Polestar 45 0.4% -2.2% 20 23
26 Honda 28 0.3% -33.3% 33 28
27 Mitsubishi 22 0.2% n/a 26 29
28 Porsche 22 0.2% -12.0% 23 27
29 DS 19 0.2% -77.4% 27 26
30 Aiways 16 0.2% -27.3% 34 31
31 BYD 13 0.1% new 35 37
32 Subaru 9 0.1% 125.0% 40 38
33 Lexus 8 0.1% -20.0% 32 33
34 Land Rover 5 0.0% -58.3% 30 32
35 Nilsson 5 0.0% 150.0% 38 39
36 Man 4 0.0% 300.0% 28 34
37 Nio 3 0.0% new 44 45
38 JAC 3 0.0% new  –  –
39 Eagle 2 0.0% 0.0%  – 56
40 Maxus 2 0.0% -50.0% 36 35
41 Bach 1 0.0% 0.0%  – 46
42 Bentley 1 0.0% n/a  – 65
43 Can-am 1 0.0% -80.0%  – 44
44 Jeep 1 0.0% -95.7% 31 30
45 Jiayuan 1 0.0% 0.0%  – 59
46 Lamborghini 1 0.0% n/a  – 60
47 Lindebjerg 1 0.0% -50.0% 42 42
48 Maserati 1 0.0% n/a  – 48
49 Polaris 1 0.0% -50.0% 41 40
50 Xingyun 1 0.0% n/a 39 43

Denmark January 2023 – models:

Pos Model Jan-23 % /21 Dec FY22
1 Peugeot 208 527 5.1% 28.2% 21 1
2 Tesla Model Y 481 4.6% 11925.0% 10 12
3 Citroen C3 424 4.1% -1.2% 49 3
4 Toyota Aygo X 392 3.8% new 9 4
5 Hyundai i10 366 3.5% 401.4% 13 7
6 Ford Kuga 314 3.0% -12.5% 4 2
7 Toyota Yaris Cross 292 2.8% 33.3% 47 14
8 Toyota Yaris 265 2.5% -16.4% 40 5
9 Toyota Corolla Cross 256 2.5% new 33 124
10 Audi A6 242 2.3% 764.3% 58 37
11 VW Polo 195 1.9% -0.5% 42 18
12 VW T-Cross 176 1.7% 340.0% 51 22
13 VW ID.4 169 1.6% 89.9% 1 11
14 Nissan Ariya 163 1.6% new 16 110
15 Hyundai i20 155 1.5% 38.4% 23 17
16 Peugeot 2008 152 1.5% -21.2% 105 35
17 Kia Ceed 150 1.4% -24.6% 27 10
18 Opel Corsa 148 1.4% -14.9% 19 19
19 Cupra Born 147 1.4% 98.6% 3 42
20 Volvo XC40 143 1.4% 95.9% 6 16
21 Suzuki Swift 137 1.3% 7.9% 64 47
22 Mazda2 136 1.3% 76.6% 127 65
23 Audi Q5 122 1.2% 2950.0% 59 74
24 Fiat 500 118 1.1% 73.5% 84 60
25 VW T-Roc 115 1.1% -14.8% 38 6
26 VW Taigo 111 1.1% -17.2% 26 21
27 Toyota Corolla 110 1.1% 0.9% 93 31
28 Hyundai Ioniq 5 106 1.0% -10.2% 70 86
29 Suzuki Vitara 104 1.0% 225.0% 96 58
30 Skoda Kamiq 98 0.9% -24.6% 54 44
31 Audi Q2 91 0.9% 85.7% 29 40
32 Skoda Fabia 89 0.9% 21.9% 52 45
33 Ford Focus 87 0.8% 31.8% 80 75
34 Opel Crossland X 86 0.8% 72.0% 67 36
35 BMW 1 Series 83 0.8% 315.0% 115 100
36 Nissan Qashqai 80 0.8% -54.3% 63 13
37 Skoda Enyaq 78 0.7% 2.6% 7 9
38 MG 4 77 0.7% new 108 190
39 Mazda CX-5 76 0.7% 68.9% 20 46
40 BMW X1 72 0.7% 26.3% 53 81
41 Audi Q4 71 0.7% -40.8% 18 20
42 Kia Niro 71 0.7% 22.4% 12 29
43 Suzuki SX4 68 0.7% 0.0% 87 54
44 Suzuki Ignis 67 0.6% -40.7% 119 62
45 Skoda Octavia 65 0.6% -56.7% 43 24
46 Seat Ibiza 61 0.6% 1933.3% 73 104
47 VW ID.5 61 0.6% new 2 15
48 Audi A4 60 0.6% 757.1% 74 109
49 Kia Picanto 59 0.6% -18.1% 75 59
50 Cupra Formentor 58 0.6% 480.0% 79 33
51 Toyota RAV4 56 0.5% -1.8% 17 25
52 VW ID.Buzz 56 0.5% new 182 252
53 Seat Arona 55 0.5% 323.1% 32 85
54 Hyundai i30 54 0.5% 3.8% 100 71
55 Volvo XC60 54 0.5% -51.4% 14 34
56 BMW 3 Series 52 0.5% -60.9% 35 26
57 Dacia Jogger 50 0.5% new 94 116
58 Dacia Sandero 50 0.5% 16.3% 102 83
59 Mercedes A Class 49 0.5% -41.0% 72 27
60 Mercedes EQB 47 0.5% 88.0% 39 90
61 Skoda Scala 47 0.5% -6.0% 81 94
62 VW ID.3 47 0.5% 62.1% 85 84
63 Polestar 2 45 0.4% -2.2% 15 30
64 Renault Clio 45 0.4% -59.5% 37 53
65 Mercedes C Class 44 0.4% -67.2% 22 8
66 Mercedes EQA 44 0.4% 0.0% 24 69
67 Kia EV6 43 0.4% -81.5% 46 67
68 VW Passat 43 0.4% 34.4% 41 66
69 Skoda Karoq 42 0.4% 2.4% 101 120
70 Citroen C4   41 0.4% -47.4% 125 96
71 BMW 2 Series 40 0.4% 233.3% 83 93
72 Mini 40 0.4% -39.4% 118 91
73 Volvo C40 40 0.4% new 69 122
74 Audi Q3 39 0.4% 160.0% 11 28
75 Hyundai Tucson 37 0.4% 85.0% 31 41
76 Mazda CX-30 37 0.4% -14.0% 111 76
77 Skoda Kodiaq 36 0.3% -20.0% 44 68
78 BMW ix1 35 0.3% new 131 224
79 Mazda3 35 0.3% -28.6% 157 126
80 Mercedes CLA 35 0.3% 191.7% 78 89
81 Hyundai Kona 34 0.3% -83.9% 99 49
82 Ford Puma 32 0.3% 39.1% 134 111
83 Dacia Duster 30 0.3% -64.3% 165 87
84 Kia Sportage 30 0.3% 1400.0% 28 39
85 Hyundai Bayon 28 0.3% 180.0% 113 102
86 Kia Xceed 28 0.3% -24.3% 135 98
87 Renault Megane 27 0.3% 42.1% 56 73
88 Skoda Superb 27 0.3% 58.8% 65 101
89 Suzuki S-Cross 26 0.2% n/a 129 187
90 Renault Captur 23 0.2% -73.9% 34 32
91 Citroen C3 Aircross 22 0.2% -46.3% 77 113
92 Mercedes GLE 22 0.2% 120.0% 60 88
93 VW Touran 22 0.2% 340.0% 117 108
94 Audi e-Tron 21 0.2% 110.0% 45 95
95 Mercedes E Class 21 0.2% 40.0% 76 61
96 Seat Ateca 21 0.2% 600.0% 145 140
97 BMW 5 Series 19 0.2% -84.3% 66 38
98 Ford Fiesta 19 0.2% -38.7% 106 70
99 Honda Jazz 18 0.2% -14.3% 161 144
100 Mercedes GLC 18 0.2% 0.0% 86 57
101 VW Multivan 18 0.2% 157.1% 61 114
102 Audi A5 17 0.2% 325.0% 156 112
103 Mercedes EQC 17 0.2% 183.3% 88 127
104 Aiways U5 16 0.2% -27.3% 130 146
105 BMW i4 16 0.2% 700.0% 48 97
106 Mercedes GLA 16 0.2% -20.0% 68 55
107 Peugeot 5008 16 0.2% 6.7% 144 155
108 DS 4 15 0.1% 87.5% 121 162
109 Mini Countryman 15 0.1% 66.7% 148 141
110 BMW iX 14 0.1% 1300.0% 50 117
111 Ford S-Max 14 0.1% -46.2%  – 123
112 Mercedes Vito 14 0.1% 133.3% 158 186
113 Volvo V90 14 0.1% -57.6% 140 128
114 BMW ix3 13 0.1% 333.3% 5 48
115 BYD Atto 3 13 0.1% new 138 193
116 Kia Rio 13 0.1% -72.3% 147 132
117 Mercedes EQE 13 0.1% new 90 106
118 Nissan Juke 13 0.1% -31.6% 149 135
119 Opel Mokka 13 0.1% -86.0% 89 63
120 Porsche Taycan 13 0.1% -35.0% 55 131
121 Renault Arkana 13 0.1% -45.8% 126 79
122 VW Tiguan 13 0.1% 550.0% 107 92
123 Ford Mustang 12 0.1% 1100.0% 172 206
124 Mazda CX-60 12 0.1% new 25 80
125 MG eHS 12 0.1% -55.6% 62 51
126 Volvo V60 12 0.1% -90.4% 57 50
127 VW Golf 12 0.1% -45.5% 110 64
128 Audi A3 11 0.1% -21.4% 98 136
129 Mercedes GLB 11 0.1% -88.0% 82 52
130 MG Marvel R 11 0.1% 450.0% 116 150
131 Mitsubishi Eclipse Cross 11 0.1% n/a 104 161
132 Mitsubishi Space Star 11 0.1% n/a 120 157
133 Nissan Leaf 11 0.1% 83.3% 142 134
134 Toyota C-HR 11 0.1% -88.2% 133 56
135 VW Caddy 11 0.1% 266.7% 181 158
136 Cupra Leon 10 0.1% 900.0% 203 148
137 Toyota Proace City Verso 10 0.1% -16.7% 187 167
138 Ford Transit/Tourneo Custom 9 0.1% -76.9% 155 105
139 Mercedes B Class 9 0.1% 80.0% 122 149
140 Nissan Micra 9 0.1% -40.0% 234 152
141 Opel Astra 9 0.1% n/a 179 159
142 Suzuki Swace 9 0.1% 350.0% 239 195
143 Citroen C5 Aircross 8 0.1% -65.2%  – 72
144 Mercedes Sprinter 8 0.1% -46.7% 136 130
145 Tesla Model 3 8 0.1% 60.0% 71 82
146 Tesla Model S 8 0.1% n/a 109 205
147 Toyota Proace/Verso 8 0.1% -42.9% 164 153
148 BMW 4 Series 7 0.1% -82.1% 97 78
149 Kia Sorento 7 0.1% 250.0% 176 173
150 Mazda MX-30 7 0.1% n/a 192 178
151 Mercedes EQV 7 0.1% n/a 151 166
152 Volvo S90 7 0.1% n/a 188 204
153 Volvo XC90 7 0.1% -22.2% 103 119
154 Ford Transit 6 0.1% -45.5% 154 164
155 Kia Stonic 6 0.1% -70.0% 162 143
156 Lexus UX 6 0.1% 200.0% 231 201
157 Mazda MX-5 6 0.1% -45.5% 213 176
158 Renault Zoe 6 0.1% -93.9% 237 121
159 Seat Leon 6 0.1% -60.0% 146 142
160 VW Caravelle 6 0.1% n/a 189 171
161 Nilsson Hearse 5 0.0% 150.0% 193 225
162 Nissan X-Trail 5 0.0% 25.0% 152 196
163 Peugeot 308 5 0.0% -89.4% 91 103
164 Porsche Macan 5 0.0% 66.7% 195 199
165 Subaru Outback 5 0.0% 25.0%  – 214
166 DS 7 Crossback 4 0.0% -93.1% 153 99
167 Ford Mustang Mach-E 4 0.0% -95.3% 30 43
168 Honda HR-V 4 0.0% -76.5% 190 160
169 MAN TGE 4 0.0% 300.0% 95 151
170 Mercedes EQS 4 0.0% 0.0% 139 154
171 MG ZS 4 0.0% -50.0% 163 137
172 Peugeot 3008 4 0.0% -89.7% 8 23
173 VW Arteon 4 0.0% n/a 141 125
174 Citroen C5 X 3 0.0% new 112 129
175 Honda Civic 3 0.0% n/a 205 209
176 Honda CR-V 3 0.0% 0.0% 168 172
177 Mazda6 3 0.0% -57.1% 183 219
178 Subaru Solterra 3 0.0% new 219 262
179 Toyota bZ4X 3 0.0% new 196 156
180 JAC e-JS4 3 0.0% new  –  –
181 Nio EL7 3 0.0% new  –  –
182 Audi A1 2 0.0% -71.4% 171 163
183 Audi A8 2 0.0% n/a 221 241
184 BMW X2 2 0.0% -94.6% 159 133
185 BMW X3 2 0.0% -90.5% 92 107
186 BMW X5 2 0.0% -92.0% 150 118
187 Dacia Spring 2 0.0% -94.9% 160 139
188 Fiat Ducato 2 0.0% n/a 167 210
189 Land Rover Defender 2 0.0% n/a  – 247
190 Lexus ES 2 0.0% n/a 208 221
191 Mercedes G Class 2 0.0% 100.0% 232 250
192 MG 5 2 0.0% new 178 174
193 Peugeot Traveller 2 0.0% -50.0% 194 215
194 Porsche 911 2 0.0% n/a  – 211
195 Tesla Model X 2 0.0% n/a 124 216
196 VW Crafter 2 0.0% -92.6% 197 180
197 Audi A7 1 0.0% -50.0% 169 200
198 Audi Q7 1 0.0% n/a 199 249
199 Audi TT 1 0.0% n/a 223 234
200 Bach YM2000DP 1 0.0% 0.0%  – 235
201 Bentley Bentayga 1 0.0% n/a  – 332
202 BMW i7 1 0.0% new 200 256
203 Can-Am Outlander 1 0.0% -80.0%  – 237
204 Cupra Ateca 1 0.0% new 202 257
205 Eagle Golf Car 1 0.0% -50.0%  – 295
206 Fiat Tipo 1 0.0% n/a 204 246
207 Ford Galaxy 1 0.0% n/a  – 230
208 Hyundai Santa Fe 1 0.0% -85.7% 191 181
209 Jeep Compass 1 0.0% -95.2% 114 147
210 Jiayuan Eidola 1 0.0% 0.0%  – 290
211 Lamborghini Urus 1 0.0% n/a  – 307
212 Lindebjerg S1 1 0.0% -50.0% 210 232
213 Maserati Grecale 1 0.0% new  – 284
214 Maxus Euniq5 1 0.0% new 212 198
215 Maxus Euniq6 1 0.0% new 173 175
216 Mercedes AMG GT 1 0.0% n/a  – 271
217 Mercedes S Class 1 0.0% -66.7% 184 189
218 Opel Combo 1 0.0% -66.7% 235 220
219 Opel Insignia 1 0.0% -66.7% 174 217
220 Polaris Ranger 1 0.0% 0.0% 215 227
221 Porsche 718 1 0.0% n/a  – 289
222 Porsche Panamera 1 0.0% 0.0% 143 165
223 Range Rover Evoque 1 0.0% -75.0% 128 177
224 Range Rover Sport 1 0.0% n/a 186 260
225 Range Rover Velar 1 0.0% -80.0% 216 207
226 Subaru Forester 1 0.0% n/a  – 272
227 Toyota GT/GR86 1 0.0% n/a 180 261
228 Toyota Prius 1 0.0% n/a  – 315
229 VW Up! 1 0.0% -98.9%  – 115
230 Xingyun Utv 1 0.0% n/a 198 233
231 Toyota Supra 1 0.0% n/a  –  –
232 Eagle European Business Car 1 0.0% n/a  –  –

Source: Bilimp

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