Tesla sales are up 84.6% year-on-year in March.
The Icelandic new car market soars 26.3% year-on-year in March to 1,833 registrations. This means the Q1 2023 volume is up 8.7% to 3,498. Tesla (+84.6%) easily takes the lead of the brands ranking with 24.2% share, and also becomes #1 year-to-date with 17.7% of the market. Toyota (+25.3%) matches the market to stay at #2 in both March and YTD. Kia (+59%) also shines at #3 but Dacia (+443.3%) is the most impressive at #4. Renault (+1275%), Mazda (+475%) and Volkswagen (+300%) also post surreal gains and are the only remaining Top 10 member to beat the market.
It’s yet another win in Europe for the Tesla Model Y at an ultra dominant 19.8% share. It also ranks #1 over Q1 at 15.1% share. The Dacia Duster (7.5%) repeats at #2 and is the only additional model to sell over 100 units this month. The Toyota RAV4 at #3 makes the podium 100% SUV. The Tesla Model 3 lurches back up to #4 and now ranks #8 year-to-date vs. #19 over the Full Year 2022. The Toyota Yaris is up 11 spots on February to round out the Top 5. Excellent showings by the Renault Zoe (#8), Opel Corsa (#9) and Kia Picanto (#10) just as the Dacia Jogger makes its entrance inside the Icelandic Top 20 at #12.
Previous month: Iceland February 2023: Tesla Model Y ultra dominant, Peugeot 2008 up to #2, market up 5.9%
Full March 2023 Top 35 All brands and Top 25 models below.
Iceland March 2023 – brands:
| Pos | Brand | Mar-23 | % | /22 | Feb | 2023 | % | /22 | Pos | FY22 |
| 1 | Tesla | 443 | 24.2% | 84.6% | 1 | 620 | 17.7% | 84.5% | 1 | 4 |
| 2 | Toyota | 272 | 14.8% | 25.3% | 2 | 511 | 14.6% | 17.2% | 2 | 1 |
| 3 | Kia | 221 | 12.1% | 59.0% | 3 | 421 | 12.0% | 32.4% | 3 | 2 |
| 4 | Dacia | 163 | 8.9% | 443.3% | 8 | 232 | 6.6% | 262.5% | 4 | 5 |
| 5 | Hyundai | 84 | 4.6% | -16.8% | 4 | 216 | 6.2% | -22.6% | 5 | 3 |
| 6 | Volkswagen | 64 | 3.5% | 300.0% | 6 | 136 | 3.9% | 267.6% | 6 | 7 |
| 7 | Renault | 55 | 3.0% | 1275.0% | 16 | 100 | 2.9% | 354.5% | 11 | 22 |
| 8 | Mercedes | 53 | 2.9% | 17.8% | 11 | 100 | 2.9% | -15.3% | 10 | 9 |
| 9 | Volvo | 46 | 2.5% | -28.1% | 9 | 127 | 3.6% | -24.0% | 7 | 8 |
| 10 | Mazda | 46 | 2.5% | 475.0% | 7 | 116 | 3.3% | 114.8% | 8 | 20 |
| 11 | Nissan | 46 | 2.5% | -37.0% | 25 | 61 | 1.7% | -61.6% | 14 | 17 |
| 12 | Peugeot | 42 | 2.3% | -42.5% | 5 | 100 | 2.9% | -34.6% | 9 | 14 |
| 13 | Land Rover | 38 | 2.1% | 137.5% | 10 | 97 | 2.8% | 67.2% | 12 | 13 |
| 14 | Opel | 33 | 1.8% | n/a | 20 | 56 | 1.6% | 833.3% | 15 | 25 |
| 15 | Suzuki | 32 | 1.7% | 433.3% | 31 | 44 | 1.3% | 193.3% | 20 | 16 |
| 16 | Skoda | 25 | 1.4% | -61.5% | 12 | 79 | 2.3% | -38.8% | 13 | 10 |
| 17 | Ford | 25 | 1.4% | 38.9% | 19 | 49 | 1.4% | -24.6% | 16 | 18 |
| 18 | Polestar | 25 | 1.4% | -59.0% | 17 | 45 | 1.3% | -38.4% | 18 | 12 |
| 19 | BMW | 23 | 1.3% | -32.4% | 22 | 44 | 1.3% | -55.1% | 19 | 19 |
| 20 | Audi | 19 | 1.0% | -36.7% | 21 | 46 | 1.3% | -23.3% | 17 | 21 |
| 21 | Citroen | 19 | 1.0% | 72.7% | 29 | 23 | 0.7% | -39.5% | 26 | 24 |
| 22 | MG | 9 | 0.5% | -67.9% | 13 | 37 | 1.1% | 2.8% | 21 | 15 |
| 23 | Lexus | 9 | 0.5% | 12.5% | 18 | 26 | 0.7% | 52.9% | 24 | 28 |
| 24 | Subaru | 9 | 0.5% | -52.6% | 26 | 22 | 0.6% | -4.3% | 27 | 26 |
| 25 | Porsche | 8 | 0.4% | 0.0% | 30 | 22 | 0.6% | 4.8% | 28 | 27 |
| 26 | Honda | 8 | 0.4% | -65.2% | 27 | 18 | 0.5% | -48.6% | 29 | 23 |
| 27 | Aiways | 4 | 0.2% | n/a | 24 | 23 | 0.7% | 2200.0% | 25 | 29 |
| 28 | FAW Hongqi | 4 | 0.2% | new | 23 | 16 | 0.5% | new | 30 | 37 |
| 29 | Maxus | 2 | 0.1% | 0.0% | 15 | 32 | 0.9% | 1500.0% | 22 | 31 |
| 30 | Ssangyong | 2 | 0.1% | n/a | 33 | 9 | 0.3% | 800.0% | 33 | 33 |
| 31 | Jeep | 1 | 0.1% | -92.9% | 14 | 28 | 0.8% | -79.9% | 23 | 11 |
| 32 | Mitsubishi | 1 | 0.1% | -98.9% | 32 | 13 | 0.4% | -94.5% | 31 | 6 |
| 33 | Jaguar | 1 | 0.1% | -85.7% | 35 | 3 | 0.1% | -70.0% | 35 | 32 |
| 34 | Mini | 1 | 0.1% | -50.0% | – | 1 | 0.0% | -83.3% | 42 | 34 |
Iceland March 2023 – models:
| Pos | Model | Mar-23 | % | Feb | 2023 | % | Pos | FY22 |
| 1 | Tesla Model Y | 363 | 19.8% | 1 | 529 | 15.1% | 1 | 1 |
| 2 | Dacia Duster | 137 | 7.5% | 2 | 201 | 5.7% | 2 | 5 |
| 3 | Toyota RAV4 | 80 | 4.4% | 5 | 121 | 3.5% | 4 | 2 |
| 4 | Tesla Model 3 | 76 | 4.1% | n/a | 84 | 2.4% | 8 | 19 |
| 5 | Toyota Yaris | 73 | 4.0% | 16 | 109 | 3.1% | 5 | 9 |
| 6 | Kia Sportage | 71 | 3.9% | 4 | 129 | 3.7% | 3 | 6 |
| 7 | Kia Ceed | 65 | 3.5% | n/a | 106 | 3.0% | 6 | 13 |
| 8 | Renault Zoe | 36 | 2.0% | n/a | 39 | 1.1% | 24 | n/a |
| 9 | Opel Corsa | 29 | 1.6% | n/a | 45 | 1.3% | 18 | n/a |
| 10 | Kia Picanto | 27 | 1.5% | n/a | 43 | 1.2% | 21 | n/a |
| 11 | Peugeot 208 | 27 | 1.5% | n/a | 32 | 0.9% | 29 | n/a |
| 12 | Dacia Jogger | 26 | 1.4% | n/a | 28 | 0.8% | 34 | n/a |
| 13 | VW ID.3 | 26 | 1.4% | 8 | 50 | 1.4% | 16 | n/a |
| 14 | Polestar 2 | 25 | 1.4% | 18 | 45 | 1.3% | 19 | 8 |
| 15 | Toyota Aygo X | 25 | 1.4% | n/a | 31 | 0.9% | 30 | 47 |
| 16 | VW ID.4 | 25 | 1.4% | 20 | 52 | 1.5% | 13 | 24 |
| 17 | Hyundai Ioniq 5 | 24 | 1.3% | 7 | 54 | 1.5% | 11 | 14 |
| 18 | Nissan Leaf | 24 | 1.3% | n/a | 31 | 0.9% | 32 | 29 |
| 19 | Toyota bZ4X | 24 | 1.3% | n/a | 34 | 1.0% | 26 | n/a |
| 20 | Mazda2 | 23 | 1.3% | 9 | 56 | 1.6% | 10 | n/a |
| 21 | Kia Niro | 22 | 1.2% | 11 | 51 | 1.5% | 15 | 16 |
| 22 | Land Rover Defender | 21 | 1.1% | 6 | 64 | 1.8% | 9 | 15 |
| 23 | Hyundai Tucson | 20 | 1.1% | n/a | 53 | 1.5% | 12 | 7 |
| 24 | Toyota Land Cruiser Prado | 20 | 1.1% | 19 | 95 | 2.7% | 7 | 3 |
| 25 | Citroen e-C4 | 19 | 1.0% | n/a | 23 | 0.7% | 38 | n/a |
| 26 | Hyundai Kona | 19 | 1.0% | n/a | 26 | 0.7% | 35 | 42 |
Source: Manufacturers
