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Tesla Mannequin Y at 46% share, Kia EV9 instantly #7 – Finest Promoting Vehicles Weblog


Record market share for the Tesla Model Y in Iceland.

New car sales are stable year-on-year in Iceland in November at +0.1% to 1,297 units. This means through November the market is up 5.7% to 16,094. Tesla (+128%) has a gigantic month in Iceland, accounting for no less than 48.3% of the market in November, a new record. It now accesses the year-to-date top spot with 18.6% share. A faraway 2nd, Toyota (-36.3%) is down to just 7.2% share vs. 16.3% so far this year. Kia (-43.2%) is also in great difficulty at #3 whereas Hyundai (+117.6%) scores a splendid year-on-year lift. Skoda (+63.2%) is the only additional gainer in the Top 10 at #8. 

Model-wise, the Tesla Model Y skyrockets to a barely believable 46% share, thanks to almost 600 units sold in just one month. It now holds 17.3% of the market year-to-date. The Polestar 2 sells 16.5 times less but still manages to snap the 2nd place overall with 2.8% share. It ranks #10 year-to-date. The Toyota bZ4X is up three spots on October to #3, distancing the Hyundai Kona and Tesla Model 3. The Kia EV9 makes a splash for its entrance into the Icelandic market, landing directly at #7. Excluding the Kona, all Top 10 models are pure EVs, with the Skoda Enyaq, VW ID.4, Ford Mustang Mach-E and Hyundai Ioniq 5 filling the remaining spots.

Previous month: Iceland October 2023: Tesla Model Y scores 6th straight month at #1, Subaru Solterra #4

One year ago: Iceland November 2022: Tesla Model Y and Polestar 2 on top, Nissan Ariya #12, sales up 33.8%

Full November 2023 Top 36 All brands and Top 20 models below.

Iceland November 2023 – brands:

Pos Brand Nov-23 % /22 Oct 2023 % /22 Pos FY22
1 Tesla 627 48.3% + 128.0% 1 3,000 18.6% + 219.5% 1 4
2 Toyota 93 7.2% – 36.3% 3 2,623 16.3% – 1.8% 2 1
3 Kia 79 6.1% – 43.2% 2 1,875 11.7% + 14.1% 3 2
4 Hyundai 74 5.7% + 117.6% 4 847 5.3% – 36.5% 5 3
5 Volvo 41 3.2% – 57.3% 6 492 3.1% – 4.3% 8 8
6 Volkswagen 40 3.1% – 23.1% 5 835 5.2% + 36.7% 6 7
7 Polestar 36 2.8% – 72.3% 13 260 1.6% – 36.0% 15 12
8 Skoda 31 2.4% + 63.2% 7 447 2.8% – 18.4% 9 10
9 Ford 29 2.2% – 44.2% 9 315 2.0% – 1.9% 13 18
10 Mazda 28 2.2% – 22.2% 18 498 3.1% + 73.5% 7 20
11 Mercedes 25 1.9% – 43.2% 8 422 2.6% – 18.4% 10 9
12 BMW 23 1.8% + 53.3% 12 236 1.5% – 27.4% 18 19
13 Subaru 21 1.6% + 133.3% 11 214 1.3% + 177.9% 19 26
14 Land Rover 17 1.3% + 240.0% 16 341 2.1% – 22.5% 11 13
15 Audi 17 1.3% – 37.0% 15 239 1.5% + 17.7% 17 21
16 Smart 15 1.2% n/a 17 68 0.4% n/a 27  –
17 Jeep 13 1.0% + 333.3% 22 193 1.2% – 59.1% 21 11
18 MG 13 1.0% – 70.5% 14 186 1.2% – 45.0% 22 15
19 Lexus 12 0.9% + 300.0% 24 133 0.8% + 90.0% 24 28
20 Nissan 11 0.8% – 66.7% 10 247 1.5% – 36.7% 16 17
21 Dacia 6 0.5% n/a 26 1,080 6.7% + 44.4% 4 5
22 Opel 6 0.5% – 71.4% 23 136 0.8% + 49.5% 23 25
23 BYD 5 0.4% new 19 63 0.4% new 28  –
24 Maxus 5 0.4% n/a 31 62 0.4% + 113.8% 29 31
25 Porsche 5 0.4% + 66.7% 21 53 0.3% – 24.3% 30 27
26 Great Wall Motors 5 0.4% new 39 8 0.0% new 40  –
27 Suzuki 4 0.3% – 42.9% 33 319 2.0% – 14.7% 12 16
28 Renault 4 0.3% n/a 20 271 1.7% + 115.1% 14 22
29 Mitsubishi 3 0.2% + 50.0% 34 44 0.3% – 94.1% 31 6
30 Jaguar 2 0.2% – 71.4% 29 17 0.1% – 39.3% 36 32
31 DFSK 2 0.2% n/a 37 12 0.1% + 100.0% 38 40
32 Peugeot  1 0.1% – 98.1% 27 200 1.2% – 52.6% 20 14
33 Honda 1 0.1% – 88.9% 25 73 0.5% – 53.2% 26 23
34 FAW Hongqi 1 0.1% n/a 35 29 0.2% + 2800.0% 33 37
35 Mini 1 0.1% + 0.0% 30 14 0.1% – 50.0% 37 34
36 Ineos 1 0.1% new  – 5 0.0% new 46  –

Iceland November 2023 – models:

Pos Model Nov-23 % Oct 2023 % Pos FY22
1 Tesla Model Y 596 46.0% 1 2,784 17.3% 1 1
2 Polestar 2 36 2.8% 9 260 1.6% 10 8
3 Toyota bZ4X 32 2.5% 6 365 2.3% 7 n/a
4 Hyundai Kona 31 2.4% 3 185 1.1% 14 42
5 Tesla Model 3 27 2.1% n/a 167 1.0% 19 19
6 Skoda Enyaq 24 1.9% 5 151 0.9% 25 10
7 Kia EV9 22 1.7%  – 22 0.1% 114  –
8 VW ID.4 21 1.6% 11 293 1.8% 8 24
9 Ford Mustang Mach-E 20 1.5% 7 154 1.0% 23 46
10 Hyundai Ioniq 5 20 1.5% 19 158 1.0% 21 14
11 Hyundai Tucson 19 1.5% n/a 170 1.1% 18 7
12 Volvo XC40 18 1.4% 13 158 1.0% 22 12
13 Kia EV6 17 1.3% 22 180 1.1% 15 11
14 Toyota Yaris Cross 16 1.2% 24 145 0.9% 26 31
15 Kia Niro 15 1.2% 8 255 1.6% 11 16
16 Mazda MX-30 15 1.2% n/a 86 0.5% 45 n/a
17 Smart #1 15 1.2% 14 68 0.4% 52  –
18 Subaru Solterra 14 1.1% 4 135 0.8% 29 n/a
19 Toyota Land Cruiser Prado 12 0.9% n/a 476 3.0% 4 3
20 Toyota RAV4 12 0.9% 10 593 3.7% 3 2

Source: Manufacturers

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