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Tesla Mannequin Y breaks 35 year-old annual quantity file – Greatest Promoting Vehicles Weblog


Never had a single car sold that many units in a year in Iceland.

The Icelandic new light vehicle market drops -9.8% year-on-year in June to 2,563 units. This means the H1 2023 volume is down -8.3% to 10,266. Toyota (-12%) falls slightly faster than the market but retains the brands top spot with 21.8% share. Tesla goes from 1 sale in June 2022 to 425 this month and ranks #2 with 16.6% share. The rest of the Top 5 carmakers all post year-on-year gains: Dacia (+69.8%) is the most dynamic followed by Kia (+18%) and Suzuki (+2.5%). In contrast the rest of the Top 10 all lose ground, with Volvo (-3.9%) keeping its fall below the market rate but Skoda (-15%), Volkswagen (-36.2%), Mercedes (-50.5%) and most strikingly Hyundai (-78.5%) all struggling.

Model-wise, we have a major event this month. Selling almost 400 units in June for a 15.3% market share, the Tesla Model Y reaches 1,347 sales over H1. This is the largest volume ever reached by any model in Iceland annually. And that record was beaten in just 6 months. The previous best was hit by the Toyota Corolla 35 years ago in 1988 with a little over 1,200 sales… The Dacia Duster takes the second spot with an impressive 13.3% share and at 775 sales after 6 months could also beat the 1988 Corolla mark by the time 2023 comes to an end. Three Toyotas follow to round out the Top 5: the RAV4, Land Cruiser Prado and Yaris.

Previous month: Iceland May 2023: Tesla Model Y dominates, Toyota bZ4X up to #4

One year ago: Iceland June 2022: Dacia Duster leads above 3 Toyotas, Land Rover Defender #7, sales up 35.5%

Full June 2023 Top 43 All brands and Top 20 models below.

Iceland June 2023 – brands:

Pos Brand Jun-23 % /22 May 2023 % /22 Pos FY22
1 Toyota 558 21.8% -12.0% 1 2,022 19.7% 0.3% 1 1
2 Tesla 425 16.6% 42400.0% 2 1,505 14.7% 336.2% 2 4
3 Dacia 411 16.0% 69.8% 6 959 9.3% 118.9% 4 5
4 Kia 328 12.8% 18.0% 3 1,365 13.3% 33.4% 3 2
5 Suzuki 123 4.8% 2.5% 14 261 2.5% 10.6% 10 16
6 Volkswagen 97 3.8% -36.2% 4 517 5.0% 38.6% 5 7
7 Skoda 96 3.7% -15.0% 10 264 2.6% -29.8% 9 10
8 Hyundai 52 2.0% -78.5% 7 446 4.3% -55.0% 6 3
9 Volvo 49 1.9% -3.9% 8 293 2.9% -17.5% 8 8
10 Mercedes 47 1.8% -50.5% 13 227 2.2% -33.4% 11 9
11 Ford 45 1.8% 114.3% 12 193 1.9% 4.3% 14 18
12 Renault 27 1.1% 68.8% 15 200 1.9% 86.9% 13 22
13 Peugeot  27 1.1% -10.0% 16 163 1.6% -40.9% 15 14
14 Audi 24 0.9% -4.0% 11 148 1.4% 4.2% 16 21
15 BMW 24 0.9% -52.0% 20 120 1.2% -52.2% 17 19
16 MG 24 0.9% -20.0% 22 99 1.0% -2.0% 20 15
17 Mazda 22 0.9% 57.1% 5 359 3.5% 102.8% 7 20
18 Land Rover 22 0.9% -79.6% 9 224 2.2% -27.0% 12 13
19 Lexus 22 0.9% 46.7% 27 74 0.7% 48.0% 23 28
20 Jeep 20 0.8% -89.8% 23 70 0.7% -87.9% 24 11
21 Subaru 19 0.7% -26.9% 17 80 0.8% -33.3% 22 26
22 Nissan 16 0.6% -80.0% 18 108 1.1% -79.2% 18 17
23 Smart 13 0.5% n/a  – 13 0.1% n/a 35  –
24 Polestar 12 0.5% -78.2% 19 105 1.0% -39.3% 19 12
25 BYD 12 0.5% new 31 18 0.2% new 32  –
26 Opel 8 0.3% -33.3% 25 82 0.8% 39.0% 21 25
27 Citroen 5 0.2% -28.6% 26 52 0.5% -37.3% 26 24
28 Honda 4 0.2% -82.6% 28 40 0.4% -60.0% 27 23
29 Mitsubishi 4 0.2% -96.9% 30 28 0.3% -97.6% 29 6
30 Xgo 4 0.2% n/a  – 4 0.0% n/a 43  –
31 Porsche 3 0.1% -62.5% 29 35 0.3% -20.5% 28 27
32 FAW Hongqi 3 0.1% new 37 20 0.2% new 31 37
33 Jaguar 2 0.1% -60.0% 33 7 0.1% -77.4% 39 32
34 Mini 2 0.1% -75.0% 34 5 0.0% -72.2% 41 34
35 Benimar 2 0.1% n/a 39 5 0.0% 150.0% 42 38
36 Etrusco 2 0.1% n/a  – 2 0.0% n/a 46  –
37 Ineos 2 0.1% new  – 2 0.0% new 47  –
38 Hobby 2 0.1% -50.0%  – 2 0.0% -88.2% 49 35
39 Aiways 1 0.0% -75.0%  – 26 0.3% 188.9% 30 29
40 Weinsberg 1 0.0% -83.3% 24 16 0.2% -70.4% 33 44
41 Ssangyong 1 0.0% -75.0% 38 14 0.1% 180.0% 34 33
42 DFSK 1 0.0% -75.0%  – 8 0.1% 100.0% 38 40
43 Fiat 1 0.0% -91.7%  – 2 0.0% -92.9% 48 36

Iceland June 2023 – models:

Pos Model Jun-23 % May 2023 % Pos FY22
1 Tesla Model Y 392 15.3% 1 1,347 12.0% 1 1
2 Dacia Duster 342 13.3% 6 775 6.7% 2 5
3 Toyota RAV4 149 5.8% 2 487 4.0% 3 2
4 Toyota Land Cruiser Prado 134 5.2% 10 366 3.1% 6 3
5 Toyota Yaris   100 3.9% 3 406 3.6% 5 9
6 Kia Sportage 97 3.8% 8 409 4.5% 4 6
7 Kia Stonic 92 3.6% 7 180 0.0% 11 n/a
8 Suzuki Vitara 65 2.5% n/a 116 0.8% 16 22
9 Kia Niro 58 2.3% n/a 165 1.8% 12 16
10 Toyota bZ4X 57 2.2% 4 239 1.6% 8 n/a
11 VW ID.4 46 1.8% 9 194 1.4% 10 24
12 Dacia Sandero 44 1.7% n/a 44 0.0% 51 n/a
13 Suzuki Swift 43 1.7% n/a 101 0.8% 23 36
14 Toyota Corolla 43 1.7% 12 200 1.9% 9 26
15 Skoda Superb 39 1.5% n/a 54 0.0% 45 n/a
16 Kia Ceed 29 1.1% 11 240 2.9% 7 13
17 Dacia Jogger 25 1.0% 14 137 1.5% 13 n/a
18 Tesla Model 3 23 0.9% n/a 127 1.6% 14 19
19 Renault Trafic 22 0.9% 20 81 0.2% 29 n/a
20 Toyota Highlander 21 0.8% n/a 36 0.0% 63 50

Source: Manufacturers

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