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Tesla Mannequin Y dominates, Toyota bZ4X as much as #4 – Greatest Promoting Automobiles Weblog


First Top 5 finish for the Toyota bZ4X in Iceland.

2,578 new cars hit Icelandic roads in May, a 22.5% year-on-year improvement. Given May 2022 was already up 57.2% on the year prior this is a great performance. The year-to-date tally is now up 14.5% to 7,703. Toyota (+20.6%) holds onto the brands top spot with a strong 22.3% share, distancing Tesla (+18350%!) at 14.3%. Kia (+97.8%) drops one spot on April ahead of Volkswagen (+273.1%) and Mazda (+213%). Dacia (+43.2%) falls three ranks to #6 above a struggling Hyundai (-50.5%) and Volvo (-1.5%). Audi (+211.8%), Mercedes (+84%) and Subaru (+271.4%) shine below.

Model-wise, the Tesla Model Y (13.2% share) is back to its dominant self, selling over 2.5 times any other nameplates in the market. Toyota manages to place the next three models: the RAV4 (5.2% share), Yaris (4.7%) and bZ4X (4%), the latter hitting a record ranking and first inside the Icelandic Top 5. The Mazda CX-5 and last month’s leader the Dacia Duster follows, with the Duster holding onto the 2nd spot year-to-date below the Model Y. The Kia Stonic surges from outside the April Top 20 directly to #7 and the VW ID.4 is up 11 spots on April to #9. Notice also the Audi Q8 e-tron at #19.

Previous month: Iceland April 2023: Dacia Duster best-seller in market up 12.7%

One year ago: Iceland May 2022: Mitsubishi Eclipse Cross remains dominant, Hyundai Ioniq 5 in Top 10, market up 57.2%

Full May 2023 Top 40 All brands and Top 20 models below.

Iceland May 2023 – brands:

Pos Brand May-23 % /22 Apr 2023 % /22 Pos FY22
1 Toyota 574 22.3% 20.6% 1 1,464 19.0% 16.1% 1 1
2 Tesla 369 14.3% 18350.0% 4 1,080 14.0% 216.7% 2 4
3 Kia 358 13.9% 97.8% 2 1,037 13.5% 59.8% 3 2
4 Volkswagen 194 7.5% 273.1% 5 420 5.5% 247.1% 5 7
5 Mazda 169 6.6% 213.0% 7 337 4.4% 110.6% 7 20
6 Dacia 126 4.9% 43.2% 3 548 7.1% 246.8% 4 5
7 Hyundai 99 3.8% -50.5% 6 394 5.1% -41.9% 6 3
8 Volvo 67 2.6% -1.5% 9 244 3.2% -15.0% 8 8
9 Land Rover 62 2.4% 8.8% 11 202 2.6% 14.8% 9 13
10 Skoda 61 2.4% -21.8% 15 168 2.2% -32.5% 12 10
11 Audi 53 2.1% 211.8% 16 124 1.6% 34.8% 16 21
12 Ford 47 1.8% 56.7% 8 148 1.9% 32.1% 13 18
13 Mercedes 46 1.8% 84.0% 12 180 2.3% 1.7% 10 9
14 Suzuki 44 1.7% -40.5% 10 138 1.8% 45.3% 14 16
15 Renault 40 1.6% -20.0% 13 173 2.2% 127.6% 11 22
16 Peugeot  30 1.2% -38.8% 24 136 1.8% -43.3% 15 14
17 Subaru 26 1.0% 271.4% 21 61 0.8% 64.9% 22 26
18 Nissan 25 1.0% -59.7% 25 92 1.2% -60.2% 19 17
19 Polestar 24 0.9% 26.3% 17 93 1.2% -21.2% 18 12
20 BMW 22 0.9% -55.1% 14 96 1.2% -43.2% 17 19
21 Maxus 20 0.8% 122.2% 30 54 0.7% 350.0% 23 31
22 MG 18 0.7% 125.0% 18 75 1.0% 23.0% 20 15
23 Jeep 18 0.7% -66.7% 27 50 0.6% -79.7% 25 11
24 Weinsberg 15 0.6% n/a  – 15 0.2% n/a 32 44
25 Opel 11 0.4% -56.0% 23 74 1.0% 85.0% 21 25
26 Citroen 10 0.4% -56.5% 20 47 0.6% -34.7% 26 24
27 Lexus 8 0.3% 60.0% 19 52 0.7% 92.6% 24 28
28 Honda 8 0.3% -74.2% 22 36 0.5% -52.6% 27 23
29 Porsche 8 0.3% 0.0% 32 32 0.4% -3.0% 28 27
30 Mitsubishi 7 0.3% -97.2% 28 24 0.3% -96.2% 30 6
31 BYD 4 0.2% new 33 6 0.1% new 37  –
32 Capron 4 0.2% -89.2%  – 6 0.1% -84.6% 38 30
33 Jaguar 2 0.1% n/a  – 5 0.1% -61.5% 39 32
34 Mini 2 0.1% 100.0%  – 3 0.0% -62.5% 41 34
35 Randger 2 0.1% n/a  – 3 0.0% n/a 42 43
36 Great Wall Motors 2 0.1% new  – 2 0.0% new 43  –
37 FAW Hongqi 1 0.0% new  – 17 0.2% new 31 37
38 Ssangyong 1 0.0% n/a 29 13 0.2% 1200.0% 33 33
39 Benimar 1 0.0% 0.0% 35 3 0.0% 50.0% 40 38
40 Aiways 0 0.0% -100.0% 31 25 0.3% 400.0% 29 29

Iceland May 2023 – models:

Pos Model May-23 % Apr 2023 % Pos FY22
1 Tesla Model Y 340 13.2% 3 955 12.0% 1 1
2 Toyota RAV4 134 5.2% 4 338 4.0% 3 2
3 Toyota Yaris   120 4.7% 5 306 3.6% 5 9
4 Toyota bZ4X 103 4.0% 9 183 1.6% 8 n/a
5 Mazda CX-5 99 3.8% n/a 109 0.0% 12 n/a
6 Dacia Duster 89 3.5% 1 433 6.7% 2 5
7 Kia Stonic 88 3.4% n/a 88 0.0% 21 n/a
8 Kia Sportage 79 3.1% 2 312 4.5% 4 6
9 VW ID.4 75 2.9% 20 148 1.4% 10 24
10 Toyota Land Cruiser Prado 72 2.8% 6 232 3.1% 6 3
11 Kia Ceed 60 2.3% 10 211 2.9% 7 13
12 Toyota Corolla 58 2.2% 7 157 1.9% 9 26
13 Kia Picanto 39 1.5% 16 106 1.3% 14 n/a
14 Dacia Jogger 37 1.4% 8 112 1.5% 11 n/a
15 Mazda CX-30 37 1.4% n/a 63 0.0% 28 n/a
16 Hyundai Tucson 34 1.3% n/a 99 1.0% 16 7
17 Land Rover Discovery 33 1.3% n/a 61 0.0% 31 n/a
18 Hyundai Kona 32 1.2% n/a 68 0.5% 26 42
19 Audi Q8 e-tron 31 1.2% n/a 48 0.0% 44  –
20 Renault Trafic 31 1.2% n/a 59 0.2% 33 n/a

Source: Manufacturers

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