The Peugeot 2008 is up to #2 in Iceland in February.
New car sales in Iceland gain 5.9% year-on-year in February to 934 units, leading to a year-to-date volume down -5.7% to 1,665 sales. Tesla takes control of the brands charts thanks to a 87% year-on-year surge to 18.4% share. Having ranked #24 in January, the American brand is bow #3 year-to-date with sales up 84.4%. Toyota (-10.1%) is relegated to 2nd place for the month but holds on to #1 YTD (+9.1%). Kia (-5.8%) and Hyundai (-22.5%) also can’t keep up with the market’s growth and are both down one spot on January to #3 and #4 respectively. Peugeot (+22.2%) is up a whopping 26 ranks on last month to #5, distancing Volkswagen (+400%), Mazda (+59.3%) and Dacia (+75%) all in outstanding shape.
Model-wise, the Tesla Model Y is ultra-dominant at 17.7% share, selling more than four times any other vehicle in market. The Dacia Duster climbs three spots to #2, equal with the Peugeot 2008 which didn’t sell any unit in January. The Kia Sportage stays at #4 while the Toyota RAV4 is up 12 ranks to #5 and the Land Rover Defender up four to #6. Note the Defender now ranks #5 year-to-date. At #7, the Hyundai Ioniq 5 makes it 7 SUVs in the Top 7. The VW ID.3 soars to #8 ahead of the Mazda2 and Hyundai i20 completing the Top 10. Notice also the Jeep Compass up to #12, the Maxus Euniq 6 up to #13 and the MG EHS up to #15.
Previous month: Iceland January 2023: Toyota Prado best-seller, sales hit -17.3%
Full February 2023 Top 37 all brands and Top 25 models below.
Iceland February 2023 – brands:
| Pos | Brand | Feb-23 | % | /22 | Jan | 2023 | % | /22 | Pos | FY22 |
| 1 | Tesla | 172 | 18.4% | 87.0% | 24 | 177 | 10.6% | 84.4% | 3 | 4 |
| 2 | Toyota | 98 | 10.5% | -10.1% | 1 | 239 | 14.4% | 9.1% | 1 | 1 |
| 3 | Kia | 81 | 8.7% | -5.8% | 2 | 200 | 12.0% | 11.7% | 2 | 2 |
| 4 | Hyundai | 62 | 6.6% | -22.5% | 3 | 132 | 7.9% | -25.8% | 4 | 3 |
| 5 | Peugeot | 55 | 5.9% | 22.2% | 31 | 58 | 3.5% | -27.5% | 10 | 14 |
| 6 | Volkswagen | 45 | 4.8% | 400.0% | 7 | 72 | 4.3% | 242.9% | 6 | 7 |
| 7 | Mazda | 43 | 4.6% | 59.3% | 8 | 70 | 4.2% | 52.2% | 7 | 20 |
| 8 | Dacia | 42 | 4.5% | 75.0% | 9 | 69 | 4.1% | 102.9% | 8 | 5 |
| 9 | Volvo | 36 | 3.9% | -30.8% | 4 | 81 | 4.9% | -21.4% | 5 | 8 |
| 10 | Land Rover | 35 | 3.7% | 75.0% | 10 | 59 | 3.5% | 40.5% | 9 | 13 |
| 11 | Mercedes | 27 | 2.9% | -6.9% | 11 | 47 | 2.8% | -35.6% | 12 | 9 |
| 12 | Skoda | 26 | 2.8% | 85.7% | 6 | 54 | 3.2% | -15.6% | 11 | 10 |
| 13 | MG | 26 | 2.8% | 550.0% | 33 | 28 | 1.7% | 250.0% | 15 | 15 |
| 14 | Jeep | 22 | 2.4% | -47.6% | 26 | 27 | 1.6% | -78.4% | 17 | 11 |
| 15 | Maxus | 19 | 2.0% | new | 18 | 30 | 1.8% | new | 14 | 31 |
| 16 | Renault | 17 | 1.8% | 142.9% | 5 | 45 | 2.7% | 150.0% | 13 | 22 |
| 17 | Polestar | 15 | 1.6% | 25.0% | 25 | 20 | 1.2% | 66.7% | 21 | 12 |
| 18 | Lexus | 15 | 1.6% | 200.0% | 34 | 17 | 1.0% | 88.9% | 23 | 28 |
| 19 | Ford | 12 | 1.3% | -36.8% | 14 | 24 | 1.4% | -48.9% | 18 | 18 |
| 20 | Opel | 12 | 1.3% | n/a | 16 | 23 | 1.4% | 283.3% | 19 | 25 |
| 21 | Audi | 8 | 0.9% | -38.5% | 12 | 27 | 1.6% | -10.0% | 16 | 21 |
| 22 | BMW | 8 | 0.9% | -75.8% | 13 | 21 | 1.3% | -67.2% | 20 | 19 |
| 23 | FAW Hongqi | 8 | 0.9% | new | 29 | 12 | 0.7% | new | 29 | 37 |
| 24 | Aiways | 7 | 0.7% | n/a | 15 | 19 | 1.1% | 1800.0% | 22 | 29 |
| 25 | Nissan | 7 | 0.7% | -87.7% | 21 | 15 | 0.9% | -82.6% | 24 | 17 |
| 26 | Subaru | 7 | 0.7% | 600.0% | 23 | 13 | 0.8% | 225.0% | 26 | 26 |
| 27 | Honda | 4 | 0.4% | 33.3% | 22 | 10 | 0.6% | -16.7% | 30 | 23 |
| 28 | Poessl | 4 | 0.4% | n/a | 27 | 9 | 0.5% | n/a | 31 | 39 |
| 29 | Citroen | 4 | 0.4% | -83.3% | – | 4 | 0.2% | -85.2% | 34 | 24 |
| 30 | Porsche | 3 | 0.3% | 50.0% | 17 | 14 | 0.8% | 7.7% | 25 | 27 |
| 31 | Suzuki | 3 | 0.3% | -50.0% | 19 | 12 | 0.7% | 33.3% | 27 | 16 |
| 32 | Mitsubishi | 3 | 0.3% | -95.2% | 20 | 12 | 0.7% | -91.9% | 28 | 6 |
| 33 | Ssangyong | 2 | 0.2% | n/a | 28 | 7 | 0.4% | 600.0% | 32 | 33 |
| 34 | DFSK | 2 | 0.2% | new | 30 | 6 | 0.4% | new | 33 | 40 |
| 35 | Jaguar | 1 | 0.1% | 0.0% | 36 | 2 | 0.1% | -33.3% | 37 | 32 |
| 36 | Fiat | 1 | 0.1% | n/a | – | 1 | 0.1% | -50.0% | 40 | 36 |
| 37 | Randger | 1 | 0.1% | n/a | – | 1 | 0.1% | n/a | 41 | 43 |
Iceland February 2023 – models:
| Pos | Model | Feb-23 | % | Pos | 2023 | % | Pos | FY22 |
| 1 | Tesla Model Y | 165 | 17.7% | n/a | 166 | 10.0% | 1 | 1 |
| 2 | Dacia Duster | 41 | 4.4% | 5 | 64 | 3.8% | 3 | 5 |
| 3 | Peugeot 2008 | 41 | 4.4% | – | 41 | 2.5% | 7 | 27 |
| 4 | Kia Sportage | 31 | 3.3% | 4 | 58 | 3.5% | 4 | 6 |
| 5 | Toyota RAV4 | 29 | 3.1% | 17 | 41 | 2.5% | 8 | 2 |
| 6 | Land Rover Defender | 27 | 2.9% | 10 | 43 | 2.6% | 5 | 15 |
| 7 | Hyundai Ioniq 5 | 26 | 2.8% | n/a | 30 | 1.8% | 15 | 14 |
| 8 | VW ID.3 | 22 | 2.4% | n/a | 24 | 1.4% | 20 | n/a |
| 9 | Mazda2 | 21 | 2.2% | 16 | 33 | 2.0% | 13 | n/a |
| 10 | Hyundai i20 | 20 | 2.1% | 8 | 38 | 2.3% | 9 | 17 |
| 11 | Kia Niro | 19 | 2.0% | n/a | 29 | 1.7% | 16 | 16 |
| 12 | Jeep Compass | 18 | 1.9% | n/a | 21 | 1.3% | 22 | 20 |
| 13 | Maxus Euniq 6 | 18 | 1.9% | 20 | 29 | 1.7% | 17 | n/a |
| 14 | Volvo XC60 | 18 | 1.9% | 13 | 32 | 1.9% | 14 | 49 |
| 15 | MG EHS | 17 | 1.8% | n/a | 17 | 1.0% | 29 | n/a |
| 16 | Toyota Yaris | 17 | 1.8% | 7 | 36 | 2.2% | 10 | 9 |
| 17 | Mazda CX-60 | 16 | 1.7% | n/a | 20 | 1.2% | 24 | n/a |
| 18 | Polestar 2 | 15 | 1.6% | n/a | 20 | 1.2% | 25 | 8 |
| 19 | Toyota Land Cruiser Prado | 15 | 1.6% | 1 | 75 | 4.5% | 2 | 3 |
| 20 | VW ID.4 | 15 | 1.6% | 18 | 27 | 1.6% | 19 | 24 |
| 21 | Kia Sorento | 14 | 1.5% | 6 | 33 | 2.0% | 12 | 39 |
| 22 | Kia EV6 | 13 | 1.4% | n/a | 17 | 1.0% | 28 | 11 |
| 23 | Toyota Corolla | 13 | 1.4% | 11 | 28 | 1.7% | 18 | 26 |
| 24 | Volvo XC40 | 12 | 1.3% | 25 | 23 | 1.4% | 21 | 12 |
| 25 | Skoda Enyaq | 10 | 1.1% | 27 | 19 | 1.1% | 27 | 10 |
Source: Manufacturers
