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Tesla Mannequin Y scores sixth straight month at #1, Subaru Solterra #4 – Greatest Promoting Vehicles Weblog


The Subaru Solterra outsells its twin the Toyota bZ4X in October.

The Icelandic new car market continues on its negative streak in October with sales off -18.5% to 960, leading to a year-to-date tally down -13.9% to 14,797. Tesla (+1073.3%) scores a third consecutive month win with 18.3% share. It however remains #2 year-to-date for now below Toyota, down -11.4% to #3 this month. Kia (-20.6%) falls faster than the market at #2, with Hyundai (-16.3%) and Volkswagen (-14.7%) doing a little better below. Volvo is stable at #6 ahead of a surging Skoda (+48.1%). In contrast Mercedes (-42%), Ford (-36.4%) and Nissan (-20.5%) all sink. Outside the Top 10, Subaru (+244.4%), Land Rover (+35.7%) and Porsche (+75%) ignore the negative market. Among newcomers, Smart is up 10 spots on September to #17 and BYD up 7 to #19. 

Model-wise, the Tesla Model Y lodges a 6th consecutive monthly win with a commanding 18% share, that’s almost 4 times the amount of the #2, the Kia Stonic (4.8%). The Model Y holds 14.8% of the market year-to-date vs. 5.7% for the #2, the Dacia Duster. The Hyundai Kona surges to #3 with 3.9% share vs. #18 and 1% year-to-date but the surprise of the month is delivered by the Subaru Solterra up to a record #4 with 3.1% share vs. #32 and 0.8% so far this year. It distances its twin the Toyota bZ4X at #6 with 2.8% share. In between the two we find the Skoda Enyaq at 3% share. The Ford Mustang Mach-E also posts a solid month at #7. The Nissan Leaf is up to #12, the Smart #1 up to #145 and the MG 4 up to #15.

Previous month: Iceland September 2023: Tesla Model Y breaks share record again, Jeep places two models on podium 

One year ago: Iceland October 2022: Dacia Duster leads, Polestar 2 #5, 16 SUVs in Top 17

Full October 2023 Top 40 All brands and Top 20 models below.

Iceland October 2023 – brands:

Pos Brand Oct-23 % /22 Sep 2023 % /22 Pos FY22
1 Tesla 176 18.3% + 1073.3% 1 2,373 16.0% + 244.4% 2 4
2 Kia 108 11.3% – 20.6% 3 1,796 12.1% + 5.2% 3 2
3 Toyota 101 10.5% – 11.4% 2 2,530 17.1% – 7.5% 1 1
4 Hyundai 67 7.0% – 16.3% 5 773 5.2% – 46.8% 6 3
5 Volkswagen 58 6.0% – 14.7% 8 795 5.4% + 6.9% 5 7
6 Volvo 47 4.9% + 0.0% 6 451 3.0% – 2.2% 8 8
7 Skoda 40 4.2% + 48.1% 11 416 2.8% – 28.0% 9 10
8 Mercedes 40 4.2% – 42.0% 9 397 2.7% – 40.7% 10 9
9 Ford 35 3.6% – 36.4% 15 286 1.9% – 19.2% 13 18
10 Nissan 35 3.6% – 20.5% 7 236 1.6% – 62.9% 15 17
11 Subaru 31 3.2% + 244.4% 14 193 1.3% + 31.3% 20 26
12 BMW 26 2.7% – 25.7% 10 213 1.4% – 44.2% 18 19
13 Polestar 23 2.4% – 52.1% 13 224 1.5% – 18.8% 16 12
14 MG 22 2.3% – 64.5% 20 173 1.2% – 45.8% 22 15
15 Audi 20 2.1% – 59.2% 17 222 1.5% – 25.8% 17 21
16 Land Rover 19 2.0% + 35.7% 22 324 2.2% – 32.5% 11 13
17 Smart 16 1.7% n/a 27 53 0.4% n/a 29  –
18 Mazda 15 1.6% – 61.5% 12 470 3.2% + 85.0% 7 20
19 BYD 13 1.4% new 26 58 0.4% new 27  –
20 Renault 9 0.9% – 35.7% 16 267 1.8% + 42.0% 14 22
21 Porsche 7 0.7% + 75.0% 28 48 0.3% – 35.1% 30 27
22 Jeep 6 0.6% – 64.7% 4 180 1.2% – 75.6% 21 11
23 Opel 6 0.6% – 33.3% 18 130 0.9% + 42.9% 23 25
24 Lexus 6 0.6% – 50.0% 21 121 0.8% + 22.2% 24 28
25 Honda 5 0.5% – 28.6% 19 72 0.5% – 52.3% 26 23
26 Dacia 4 0.4% – 95.6% 23 1,074 7.3% + 16.6% 4 5
27 Peugeot  4 0.4% – 76.5% 24 199 1.3% – 48.2% 19 14
28 Citroen 4 0.4% + 100.0% 30 90 0.6% – 14.3% 25 24
29 Jaguar 3 0.3% – 70.0% 32 15 0.1% – 73.2% 36 32
30 Mini 3 0.3% + 200.0%  – 13 0.1% – 58.1% 37 34
31 Maxus 2 0.2% n/a  – 57 0.4% + 96.6% 28 31
32 Fiat 2 0.2% + 0.0%  – 4 0.0% – 91.5% 48 36
33 Suzuki 1 0.1% – 90.9% 25 315 2.1% – 20.7% 12 16
34 Mitsubishi 1 0.1% – 98.4% 31 41 0.3% – 97.1% 31 6
35 FAW Hongqi 1 0.1% + 0.0% 29 28 0.2% + 2700.0% 34 37
36 Ssangyong 1 0.1% – 66.7% 35 20 0.1% – 20.0% 35 33
37 DFSK 1 0.1% n/a  – 10 0.1% + 66.7% 38 40
38 Alfa Romeo 1 0.1% #DIV/0! 37 3 0.0% + 200.0% 49  –
39 Great Wall Motors 1 0.1% new  – 3 0.0% new 50  –
40 Aiways 0 0.0% – 100.0% 34 32 0.2% – 23.8% 32 29

Iceland October 2023 – models:

Pos Model Oct-23 % Pos 2023 % Pos FY22
1 Tesla Model Y 173 18.0% 1 2,188 14.8% 1 1
2 Kia Stonic 46 4.8% n/a 283 1.9% 8 n/a
3 Hyundai Kona 37 3.9% n/a 154 1.0% 18 42
4 Subaru Solterra 30 3.1% 12 121 0.8% 32 n/a
5 Skoda Enyaq 29 3.0% 15 127 0.9% 28 10
6 Toyota bZ4X 27 2.8% 8 333 2.3% 7 n/a
7 Ford Mustang Mach-E 24 2.5% 11 134 0.9% 26 46
8 Kia Niro 24 2.5% 5 240 1.6% 11 16
9 Polestar 2 23 2.4% 7 224 1.5% 13 8
10 Toyota RAV4 23 2.4% 14 581 3.9% 3 2
11 VW ID.4 22 2.3% n/a 272 1.8% 9 24
12 Nissan Leaf 18 1.9% n/a 91 0.6% 43 29
13 Volvo XC40 17 1.8% 10 140 0.9% 23 12
14 Smart #1 16 1.7% n/a 53 0.4% 64  –
15 MG 4 15 1.6% n/a 69 0.5% 51 n/a
16 VW Kombi 15 1.6% n/a 118 0.8% 35 n/a
17 Toyota Yaris   14 1.5% n/a 468 3.2% 5 9
18 Volvo C40 14 1.5% 24 70 0.5% 48 n/a
19 Hyundai Ioniq 5 13 1.4% 9 138 0.9% 25 14
20 Kia Sportage 13 1.4% n/a 468 3.2% 4 6
21 Nissan Ariya 13 1.4% 21 34 0.2% 73 n/a

Source: Manufacturers

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