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Toyota (+35.2%), BYD (+46.3%) ignore market edging down -1.8% – Finest Promoting Vehicles Weblog


Toyota holds 27% of the Singaporean market in October.

New car sales in Singapore edge down -1.8% year-on-year to 2,352 units, with a year-to-date tally now down -12.6% to 22,910. These are particularly weak results given the fact October 2022 was already down -19.4% on the year prior and the YTD 2022 total was off -33.8% on 2021. The reason behind such a low market lie with the surging prices of COE (Certificates of Entitlement) which is a permit to drive your vehicle and can account for up to the same price as the car! Toyota (+35.2%) bucks the negative trend atop the brands charts and grows to 27.1% share vs. 23% so far this year. Mercedes (-18.5%) and Honda (-26.5%) both fall much faster than the market where BMW (+2.6%) manages a small uptick. As it has been the case for the best part of a year now, BYD (+46.3%) vastly outpaces the market to repeat at #5 with 6.7% share vs. 4% year-to-date. Tesla (+45%), Volkswagen (+38.1%) and Mazda (+12%) also stand out.

Previous month: Singapore September 2023: BYD, Nissan, Toyota stand out in market edging up 2.3%

One year ago: Singapore October 2022: BYD up to record #5 in market down -19.4%

Full October 2023 Top 40 All brands ranking below.

Singapore October 2023 – brands:

Pos Brand Oct-23 % /22 Sep 2023 % /22 Pos FY22
1 Toyota (incl Lexus) 637 27.1% + 35.2% 1 5,280 23.0% – 4.6% 1 1
2 Mercedes 339 14.4% – 18.5% 2 3,539 15.4% – 20.6% 2 2
3 BMW 275 11.7% + 2.6% 3 2,913 12.7% – 2.2% 3 3
4 Honda 164 7.0% – 26.5% 4 1,915 8.4% – 31.7% 4 4
5 BYD 158 6.7% + 46.3% 5 908 4.0% + 43.9% 6 12
6 Mazda 112 4.8% + 12.0% 8 851 3.7% – 9.7% 7 6
7 Kia 76 3.2% – 20.0% 9 746 3.3% + 3.6% 9 10
8 Hyundai 70 3.0% – 20.5% 6 782 3.4% – 45.1% 8 5
9 Nissan 68 2.9% – 1.4% 7 1,004 4.4% + 38.1% 5 8
10 Audi 64 2.7% – 27.3% 15 484 2.1% – 32.3% 12 9
11 Tesla 58 2.5% + 45.0% 10 697 3.0% + 0.4% 10 7
12 Volkswagen 58 2.5% + 38.1% 12 392 1.7% – 5.1% 13 13
13 Porsche 48 2.0% – 7.7% 11 488 2.1% – 31.9% 11 11
14 Citroen 29 1.2% + 11.5% 19 260 1.1% – 17.7% 16 14
15 Volvo 28 1.2% + 21.7% 14 333 1.5% + 25.7% 14 15
16 Skoda 28 1.2% + 100.0% 16 200 0.9% + 37.0% 19 23
17 MG 20 0.9% – 45.9% 17 217 0.9% – 14.2% 18 18
18 Great Wall 19 0.8% new  – 21 0.1% new 34  –
19 Suzuki 17 0.7% + 54.5% 13 308 1.3% + 133.3% 15 24
20 Peugeot 11 0.5% – 64.5% 18 237 1.0% – 6.3% 17 17
21 Opel 11 0.5% – 85.5% 21 194 0.8% – 2.0% 20 21
22 Subaru 11 0.5% + 22.2% 31 132 0.6% + 2.3% 22 26
23 Mini 10 0.4% – 52.4% 22 129 0.6% – 34.8% 23 19
24 Land Rover 9 0.4% – 55.0% 20 151 0.7% – 6.2% 21 22
25 Polestar 7 0.3% – 50.0% 27 89 0.4% – 36.9% 26 25
26 Ferrari 6 0.3% + 20.0% 25 94 0.4% + 16.0% 24 29
27 Maserati 4 0.2% + 33.3% 24 58 0.3% + 13.7% 27 33
28 Jaguar 2 0.1% – 75.0% 23 30 0.1% – 60.0% 33 31
29 Lotus 2 0.1% n/a 34 15 0.1% + 650.0% 36 50
30 Rolls Royce 1 0.0% – 66.7% 32 93 0.4% + 19.2% 25 30
31 Bentley 1 0.0% – 83.3% 33 57 0.2% – 34.5% 28 28
32 Mitsubishi 1 0.0% – 90.9% 28 56 0.2% – 75.3% 29 20
33 Seat 1 0.0% – 75.0%  – 49 0.2% – 27.9% 30 32
34 SsangYong 1 0.0% n/a  – 48 0.2% – 83.2% 31 16
35 Maxus 1 0.0% new 26 7 0.0% new 41  –
36 Datsun 1 0.0% n/a  – 3 0.0% – 40.0% 44 42
37 Alpine 1 0.0% + 0.0%  – 2 0.0% – 71.4% 45 41
38 Buick 1 0.0% n/a  – 1 0.0% n/a 47  –
39 Daimler 1 0.0% n/a  – 1 0.0% n/a 56  –
40 Lancia 1 0.0% n/a  – 1 0.0% n/a 57  –

Source: LTA

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