The Toyota Yaris Cross ranks third in Hungary in January.
New car sales in Hungary are up 2.8% year-on-year in January to 8,314 units. Toyota (+74.8%) soars to the brands pole position with a huge 17.4% share vs. 11.9% over the Full Year 2022, leaving Suzuki (-36.8%) with less that half its volume. Kia (+4.2%) is up two spots on December to #3, distancing Ford (-42.1%), Dacia and Volkswagen (-18.6%). Skoda (-18.2%), BMW, Mercedes and Fiat complete the Top 10.
Over in the models ranking, the Suzuki S-Cross (-24.5%) falls sharply but holds onto the top spot for just 10 sales above the Kia Ceed (+22.9%). The Toyota Yaris Cross (+95.9%) surges to a record third place which it also held in December. The Dacia Duster (+29.1%), Toyota Yaris (+79%), Fiat 500 (+133.3%), Toyota C-HR (+77.4%) and Ford Tourneo Custom (+51.1%) are also up significantly. Among recent launches the Dacia Jogger is #12, the Toyota Corolla Cross #15 and the VW Taigo #18.
Previous post: Hungary 2022: Suzuki S-Cross ends 6 years of Vitara domination, market down -8.5%
One year ago: Hungary January 2022: Suzuki S-Cross #1, Ssangyong Korando up to #8, market off -14%
Full January 2023 Top 10 brands and Top 20 models below.
Hungary January 2023 – brands:
| Pos | Brand | Jan-23 | % | /22 | Dec | FY22 |
| 1 | Toyota | 1,447 | 17.4% | 74.8% | 2 | 2 |
| 2 | Suzuki | 705 | 8.5% | -36.8% | 1 | 1 |
| 3 | Kia | 664 | 8.0% | 4.2% | 5 | 5 |
| 4 | Ford | 596 | 7.2% | -42.1% | 3 | 4 |
| 5 | Dacia | 560 | 6.7% | n/a | n/a | 7 |
| 6 | Volkswagen | 548 | 6.6% | -18.6% | 4 | 3 |
| 7 | Skoda | 468 | 5.6% | -18.2% | 6 | 6 |
| 8 | BMW | 413 | 5.0% | n/a | n/a | 9 |
| 9 | Mercedes | 339 | 4.1% | n/a | n/a | 8 |
| 10 | Fiat | 291 | 3.5% | n/a | n/a | 12 |
Hungary January 2023 – models:
| Pos | Model | Jan-23 | % | /22 | FY22 |
| 1 | Suzuki S-Cross | 391 | 4.7% | -24.5% | 1 |
| 2 | Kia Ceed | 381 | 4.6% | 22.9% | 3 |
| 3 | Toyota Yaris Cross | 331 | 4.0% | 95.9% | 12 |
| 4 | Dacia Duster | 319 | 3.8% | 29.1% | 5 |
| 5 | Suzuki Vitara | 270 | 3.2% | -29.1% | 2 |
| 6 | Toyota Yaris | 247 | 3.0% | 79.0% | 9 |
| 7 | Fiat 500 | 224 | 2.7% | 133.3% | 8 |
| 8 | Toyota C-HR | 220 | 2.6% | 77.4% | 15 |
| 9 | Toyota Corolla | 205 | 2.5% | -31.9% | 4 |
| 10 | Ford Tourneo Custom | 201 | 2.4% | 51.1% | 11 |
| 11 | Skoda Octavia | 191 | 2.3% | -49.5% | 6 |
| 12 | Dacia Jogger | 180 | 2.2% | n/a | 20 |
| 13 | Toyota RAV4 | 138 | 1.7% | -35.5% | 10 |
| 14 | Ssangyong Korando | 126 | 1.5% | -39.1% | 16 |
| 15 | Toyota Corolla Cross | 114 | 1.4% | new | n/a |
| 16 | Kia Sportage | 110 | 1.3% | -16.0% | 13 |
| 17 | Renault Clio | 109 | 1.3% | n/a | n/a |
| 18 | VW Taigo | 98 | 1.2% | n/a | 30 |
| 19 | Hyundai i30 | 96 | 1.2% | n/a | 19 |
| 20 | Ford Kuga | 95 | 1.1% | -26.4% | 17 |
Source: Datahouse. Many thanks to Csaba.
