The Toyota Crown is up to #14 in January.
The Japanese new vehicle market lifts 16% year-on-year in January to 382,338 registrations. The Top 8 order of best-selling carmakers are identical to December and the Full Year 2022. Toyota (+17.4%) climbs to a very strong 32.4% market share vs. 29.7% over the Full Year 2022. It is followed by Suzuki (+24.2%) and Daihatsu (+21.7%) both in great shape. Honda (-5.8%) underperforms at #4 whereas Subaru (+38.9%), Nissan (+25.8%) and Mazda (+22.8%) all beat the market and Mitsubishi (+13.4%) is shy. Isuzu (+48.1%) and Lexus (+32.3%) complete the podium in stellar fashion. Mercedes (-1.7%) remains the best-selling foreign brand in the country but drops two spots to #11. It distances Audi (+56.3%), Volkswagen (-13.1%) and BMW (-14%). Notice also Land Rover (+51%), UD Trucks (+46.8%) and Peugeot (+21.3%) all posting fantastic gains.
Looking at the regular car ranking, the Toyota Yaris/Cross (-18.7%) reclaims the top spot it held over the Full Year 2022, with the Toyota Corolla/Cross (+14.1%) downgraded to #2. The Toyota Sienta (+219.5%) continues to b elicited by the new generation while the Nissan Note (+17.9%) and Toyota Roomy (-28.4%) round out the Top 5. The Toyota Noah (+315.7%) and Voxy (+298.4%) post sensational gains in the remainder of the Top 10. Below, the Toyota Harrier (+60%) and RAV4 (+161.4%) impress and make it 10 Toyotas in the Top 12, with the Crown (+180.1%) up to #14, its best ranking since it hit #13 in December 2018. The new Mazda CX-60 is up 13 spots on December to a new record #21.
In the kei car aisle, the Honda N-BOX (+3%) easily keeps the lead above the Daihatsu Tanto (+79.4%) and Move (+30%). The Suzuki Spacia (+84.8%) is also in extraordinary shape just as the Nissan Roox (+265100%) recovers from a production stop a year ago. The Suzuki Hustler (+53.6%) and Honda N-WGN (+29.7%) shine below. The Nissan Sakura EV is up one spot on December to #11
Previous post: Japan 2022: Honda N-BOX and Toyota Yaris best-sellers in market off -5.6%
One year ago: Japan January 2022: Honda (+0.6%), Mitsubishi (+5.1%) defy market off -14.2%
Full January 2023 Top 50 all brands, Top 50 regular cars and Top 35 all kei cars below.
Japan January 2023 – brands:
| Pos | Brand | Jan-23 | % | /22 | Dec | FY22 |
| 1 | Toyota | 123,926 | 32.4% | 17.4% | 1 | 1 |
| 2 | Suzuki | 55,767 | 14.6% | 24.2% | 2 | 2 |
| 3 | Daihatsu | 54,156 | 14.2% | 21.7% | 3 | 3 |
| 4 | Honda | 45,020 | 11.8% | -5.8% | 4 | 4 |
| 5 | Nissan | 39,233 | 10.3% | 25.8% | 5 | 5 |
| 6 | Mazda | 15,819 | 4.1% | 22.8% | 6 | 6 |
| 7 | Subaru | 9,013 | 2.4% | 38.9% | 7 | 7 |
| 8 | Mitsubishi | 8,105 | 2.1% | 13.4% | 8 | 8 |
| 9 | Lexus | 6,283 | 1.6% | 32.3% | 13 | 12 |
| 10 | Isuzu | 4,121 | 1.1% | 48.1% | 10 | 10 |
| 11 | Mercedes | 3,697 | 1.0% | -1.7% | 9 | 9 |
| 12 | Hino | 2,643 | 0.7% | -32.5% | 15 | 11 |
| 13 | Audi | 1,969 | 0.5% | 56.3% | 16 | 16 |
| 14 | Mitsubishi Fuso | 1,964 | 0.5% | 2.2% | 12 | 15 |
| 15 | Volkswagen | 1,785 | 0.5% | -13.1% | 11 | 13 |
| 16 | BMW | 1,548 | 0.4% | -14.0% | 14 | 14 |
| 17 | Mini | 999 | 0.3% | -2.6% | 17 | 17 |
| 18 | Volvo | 886 | 0.2% | 0.0% | 18 | 18 |
| 19 | Peugeot | 786 | 0.2% | 21.3% | 20 | 22 |
| 20 | Jeep | 762 | 0.2% | 18.1% | 21 | 19 |
| 21 | UD Trucks | 678 | 0.2% | 46.8% | 19 | 20 |
| 22 | Renault | 608 | 0.2% | 13.4% | 24 | 21 |
| 23 | Land Rover | 506 | 0.1% | 51.0% | 26 | 26 |
| 24 | Porsche | 504 | 0.1% | -15.4% | 22 | 23 |
| 25 | Citroen | 355 | 0.1% | -13.4% | 23 | 25 |
| 26 | Fiat | 329 | 0.1% | -33.3% | 25 | 24 |
| 27 | Alfa Romeo | 118 | 0.0% | 1.7% | 28 | 28 |
| 28 | Jaguar | 94 | 0.0% | -26.0% | 30 | 31 |
| 29 | Ferrari | 90 | 0.0% | 2.3% | 35 | 29 |
| 30 | Abarth | 70 | 0.0% | -50.0% | 27 | 27 |
| 31 | Chevrolet | 54 | 0.0% | 58.8% | 32 | 34 |
| 32 | Cadillac | 51 | 0.0% | 45.7% | 31 | 32 |
| 33 | Maserati | 51 | 0.0% | -34.6% | 29 | 30 |
| 34 | BYD | 37 | 0.0% | new | 45 | 48 |
| 35 | Bentley | 33 | 0.0% | -5.7% | 34 | 35 |
| 36 | Hyundai | 32 | 0.0% | 68.4% | 33 | 37 |
| 37 | Lamborghini | 31 | 0.0% | -22.5% | 41 | 36 |
| 38 | Aston Martin | 30 | 0.0% | 15.4% | 38 | 40 |
| 39 | DS | 26 | 0.0% | -21.2% | 36 | 33 |
| 40 | Dodge | 18 | 0.0% | -25.0% | 40 | 38 |
| 41 | Ford | 18 | 0.0% | -35.7% | 39 | 39 |
| 42 | McLaren | 18 | 0.0% | 80.0% | 43 | 45 |
| 43 | Rolls-Royce | 18 | 0.0% | 0.0% | 42 | 43 |
| 44 | Scania | 18 | 0.0% | -5.3% | 37 | 41 |
| 45 | Alpina | 5 | 0.0% | 0.0% | 44 | 42 |
| 46 | Lotus | 5 | 0.0% | -83.3% | 46 | 44 |
| 47 | Morgan | 4 | 0.0% | 33.3% | 48 | 49 |
| 48 | Buick | 3 | 0.0% | 200.0% | – | 54 |
| 49 | GMC | 3 | 0.0% | 0.0% | 47 | 46 |
| 50 | MG | 1 | 0.0% | n/a | 50 | 53 |
| – | Others | 48 | 0.0% | 108.7% | – | – |
Japan January 2023 – regular cars:
| Pos | Model | Jan-23 | /22 | Dec | FY22 |
| 1 | Toyota Yaris/Cross | 14,772 | -18.7% | 2 | 1 |
| 2 | Toyota Corolla/Cross | 14,463 | 14.1% | 1 | 2 |
| 3 | Toyota Sienta | 11,038 | 219.5% | 3 | 8 |
| 4 | Nissan Note | 9,875 | 17.9% | 4 | 3 |
| 5 | Toyota Roomy | 7,674 | -28.4% | 5 | 4 |
| 6 | Toyota Aqua | 7,130 | -27.7% | 7 | 7 |
| 7 | Toyota Voxy | 7,068 | 298.4% | 9 | 13 |
| 8 | Toyota Noah | 6,859 | 315.7% | 8 | 11 |
| 9 | Honda Freed | 5,808 | 20.0% | 6 | 6 |
| 10 | Toyota Alphard | 5,144 | 10.8% | 13 | 10 |
| 11 | Toyota Harrier | 4,879 | 60.0% | 25 | 18 |
| 12 | Toyota RAV4 | 4,750 | 161.4% | 18 | 22 |
| 13 | Suzuki Solio | 4,703 | 28.1% | 12 | 15 |
| 14 | Toyota Crown | 4,498 | 180.1% | 17 | 31 |
| 15 | Toyota Raize | 4,447 | -47.6% | 16 | 5 |
| 16 | Toyota Land Cruiser W | 4,055 | 64.7% | 19 | 17 |
| 17 | Honda Fit | 3,992 | -6.1% | 11 | 9 |
| 18 | Nissan Serena | 3,511 | -25.5% | 14 | 12 |
| 19 | Toyota Prius | 3,214 | 11.1% | 28 | 20 |
| 20 | Honda StepWGN | 3,079 | 10.0% | 15 | 16 |
| 21 | Mazda CX-60 | 3,023 | new | 34 | n/a |
| 22 | Honda Vezel | 2,917 | -32.1% | 10 | 14 |
| 23 | Toyota Passo | 2,632 | 12.9% | 21 | 19 |
| 24 | Suzuki Jimny Wagon | 2,364 | 133.6% | 22 | 30 |
| 25 | Subaru Forester | 2,338 | 38.3% | 20 | 24 |
| 26 | Mazda2 | 2,004 | 9.9% | 27 | 25 |
| 27 | Suzuki Swift | 1,958 | -12.4% | 26 | 23 |
| 28 | Mitsubishi Outlander | 1,685 | -19.2% | 31 | 32 |
| 29 | Subaru Impreza | 1,638 | 43.6% | 23 | 26 |
| 30 | Mazda CX-30 | 1,636 | -5.2% | 36 | 34 |
| 31 | Nissan Leaf | 1,629 | 28.0% | 32 | 40 |
| 32 | Lexus NX350H | 1,626 | 35.5% | 47 | n/a |
| 33 | Subaru Levorg | 1,621 | 3017.3% | 44 | 35 |
| 34 | Daihatsu Rocky | 1,619 | -17.9% | 30 | 27 |
| 35 | Mitsubishi Delica D5 | 1,571 | 48.1% | 29 | 33 |
| 36 | Nissan X-Trail | 1,517 | 90.3% | 33 | 29 |
| 37 | Mazda CX-5 | 1,428 | -36.1% | 24 | 21 |
| 38 | Mazda3 | 1,295 | 9.0% | 35 | 36 |
| 39 | Mazda CX-8 | 1,238 | 46.0% | 39 | 39 |
| 40 | Suzuki Xbee | 1,228 | 29.3% | 38 | 41 |
| 41 | Toyota C-HR | 1,182 | 10.3% | 45 | 42 |
| 42 | Daihatsu Thor | 1,121 | 12.2% | 37 | 43 |
| 43 | Toyota Hiace W | 1,075 | 81.0% | 41 | 46 |
| 44 | Honda Civic | 1,036 | 17.9% | 42 | 47 |
| 45 | Mazda CX-3 | 804 | -13.1% | 46 | 48 |
| 46 | Nissan Kicks | 788 | -72.8% | 40 | 28 |
| 47 | Lexus NX250 | 775 | 350.6% | n/a | n/a |
| 48 | Subaru Legacy | 748 | -49.0% | 43 | 44 |
| 49 | Toyota 86 | 698 | -55.1% | n/a | 37 |
| 50 | Mazda MX-5 (Roadster) | 658 | -41.4% | 50 | 45 |
Japan January 2023 – kei cars:
| Pos | Model | Jan-23 | /22 | Dec | FY22 |
| 1 | Honda N-BOX | 19,792 | 3.0% | 1 | 1 |
| 2 | Daihatsu Tanto | 14,330 | 79.4% | 2 | 2 |
| 3 | Daihatsu Move | 10,238 | 30.0% | 3 | 4 |
| 4 | Suzuki Spacia | 10,189 | 84.8% | 4 | 3 |
| 5 | Nissan Roox | 7,956 | 265100.0% | 6 | 6 |
| 6 | Suzuki Hustler | 7,180 | 53.6% | 7 | 7 |
| 7 | Suzuki WagonR | 7,157 | 20.9% | 5 | 5 |
| 8 | Suzuki Alto | 5,453 | 3.3% | 8 | 8 |
| 9 | Daihatsu Mira | 4,901 | 9.9% | 9 | 9 |
| 10 | Daihatsu Taft | 4,788 | 4.6% | 10 | 10 |
| 11 | Nissan Sakura | 4,213 | new | 12 | 15 |
| 12 | Honda N-WGN | 3,690 | 29.7% | 11 | 12 |
| 13 | Suzuki Jimny | 2,740 | -25.1% | 13 | 13 |
| 14 | Mitsubishi eK | 2,183 | 20.8% | 14 | 14 |
| 15 | Nissan Dayz | 2,078 | -59.7% | 15 | 11 |
| 16 | Suzuki Every Wagon | 1,971 | 34.0% | 16 | 18 |
| 17 | Daihatsu Cast | 1,434 | 0.3% | 18 | 19 |
| 18 | Honda N-ONE | 1,269 | -18.9% | 17 | 16 |
| 19 | Mazda Flair Wagon | 1,143 | 49.6% | 19 | 20 |
| 20 | Mitsubishi eK Cross EV | 864 | new | 20 | 26 |
| 21 | Toyota Pixis | 703 | -52.4% | 21 | 17 |
| 22 | Daihatsu Copen | 521 | 35.7% | 23 | 23 |
| 23 | Mazda Flair Crossover | 501 | 15.4% | 22 | 22 |
| 24 | Nissan NV100 Clipper Rio | 483 | 13.4% | 24 | 24 |
| 25 | Subaru Chiffon | 401 | 46.4% | 26 | 25 |
| 26 | Mazda Flair | 363 | 2.8% | 25 | 27 |
| 27 | Mazda Carol | 312 | 205.9% | 28 | 29 |
| 28 | Subaru Stella | 266 | 18.2% | 27 | 28 |
| 29 | Subaru Pleo | 184 | -17.9% | 29 | 30 |
| 30 | Mazda Scrum Wagon | 136 | 17.2% | 30 | 33 |
| 31 | Toyota Copen GR Sport | 118 | -16.3% | 31 | 32 |
| 32 | Mitsubishi Town Box | 33 | -32.7% | 32 | 35 |
| 33 | Toyota C+POD | 18 | -82.2% | 33 | 34 |
| 34 | Honda S660 | 2 | -99.7% | 35 | 31 |
| 35 | Daihatsu Wake | 1 | -99.9% | 34 | 21 |
Source: JADA, JMVA, JAIA
