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Toyota Corolla and Tesla Mannequin Y on prime, Polestar 2 as much as #7, market in destructive once more – Finest Promoting Vehicles Weblog


The Polestar 2 equals its Finnish ranking record in February.

The Finnish new car market endures another negative month in February but thins its loss to -2.7% year-on-year to 6,041 sales. The year-to-date tally is now off -6.2% to 13,125 units. Toyota (-30.7%) skids but retains the top spot with 13% of the market. Skoda (+17.5%) overtakes Volvo (-3.9%) for just one sales to score a solid 10.2% share. Volkswagen (+49.7%) rallies back up year-on-year but drops two spots on January to #4. Below Kia (-19.2%) and BMW (-17%) in great difficulty, Tesla (+991.4%) is up 10-fold on February 2022 and climbs 14 ranks on last month to #7. It now ranks #11 year-to-date vs. #14 over the Full Year 2022. In the remainder of the Top 10, Mercedes (+6.6%) and Nissan (+1.6%) both defy the negative trend albeit with timid gains.

Model-wise, the Toyota Corolla (+7.4%) falls back to earth after hitting 11.6% share last month, down to a more reasonable 6% but still by far the most popular nameplate in the country. The Tesla Model Y leaps from outside the January Top 30 directly into 2nd place with 4.8% share and now ranks #6 year-to-date vs. #13 over the Full Year 2022. The Volvo XC60 (-3.3%) and XC40 (+23.4%) follow while the Skoda Octavia (-17%) struggles and rounds out the Top 5. The Skoda Enyaq (+245.2%), Polestar 2 (+121%) and VW ID.4 (+566.7%) all post surreal gains and fit within the Top 8. The Polestar 2 equals its ranking record at #7, also hit last November. Below, the BMW 2 Series (+1150%) and VW ID.3 (+988.9%) stand out.

Previous month: Finland January 2023: Toyota Corolla up to 11.6% share in another declining month (-9%)

One year ago: Finland February 2022: Kia (+17.3%) places EV6 at #12 in market falling -22.2%

Full February 2023 Top 30 brands and models below.

Finland February 2023 – brands:

Pos Brand Feb-23 % /22 Jan 2023 % /22 Pos FY22
1 Toyota 784 13.0% -30.7% 1 2,348 17.9% -17.3% 1 1
2 Skoda 617 10.2% 17.5% 4 1,224 9.3% 12.1% 3 4
3 Volvo 616 10.2% -3.9% 2 1,266 9.6% -8.5% 2 5
4 Volkswagen 554 9.2% 49.7% 3 1,175 9.0% 29.5% 4 2
5 Kia 470 7.8% -19.2% 6 970 7.4% -20.0% 5 3
6 BMW 386 6.4% -17.0% 7 790 6.0% -12.9% 7 7
7 Tesla 382 6.3% 991.4% 21 431 3.3% 1064.9% 11 14
8 Mercedes 324 5.4% 6.6% 5 857 6.5% 20.4% 6 6
9 Nissan 248 4.1% 1.6% 9 530 4.0% -1.1% 9 9
10 Ford 246 4.1% -21.9% 10 448 3.4% -44.8% 10 8
11 Audi 241 4.0% 3.0% 8 564 4.3% 17.5% 8 10
12 Peugeot 146 2.4% 40.4% 15 264 2.0% 6.5% 14 13
13 Hyundai 144 2.4% -6.5% 11 345 2.6% -16.3% 12 12
14 Opel 142 2.4% -55.6% 12 267 2.0% -60.2% 13 11
15 Polestar 126 2.1% 121.1% 14 244 1.9% 194.0% 15 18
16 Mazda 105 1.7% 66.7% 17 201 1.5% 45.7% 16 20
17 Dacia 78 1.3% 23.8% 18 158 1.2% -31.6% 18 17
18 Renault 72 1.2% -4.0% 19 146 1.1% -6.4% 20 16
19 Citroen 70 1.2% -50.0% 13 194 1.5% -27.9% 17 15
20 Suzuki 47 0.8% 6.8% 16 153 1.2% 75.9% 19 21
21 Mitsubishi 36 0.6% -28.0% 20 100 0.8% -9.9% 21 19
22 Subaru 32 0.5% -17.9% 26 60 0.5% 1.7% 23 29
23 Cupra 30 0.5% 87.5% 24 60 0.5% 27.7% 22 22
24 Honda 25 0.4% 108.3% 23 58 0.4% 75.8% 24 26
25 Porsche 25 0.4% -26.5% 25 54 0.4% -40.0% 25 24
26 Land Rover 19 0.3% -50.0% 28 38 0.3% -49.3% 27 25
27 Lexus 18 0.3% -25.0% 22 53 0.4% -10.2% 26 28
28 Seat 16 0.3% -65.2% 27 37 0.3% -69.9% 28 23
29 Maxus 11 0.2% 175.0% 29 22 0.2% 144.4% 29 31
30 Fiat 8 0.1% -60.0% n/a 14 0.1% -66.7% 31 27
31 DS 6 0.1% -40.0% 30 15 0.1% -21.1% 30 32

Finland January 2023 – models:

Pos Model Feb-23 % /22 Jan 2023 % /22 Pos FY22
1 Toyota Corolla 363 6.0% 7.4% 1 1,187 9.0% 32.0% 1 1
2 Tesla Model Y 291 4.8% n/a n/a 324 2.5% 912.5% 6 13
3 Volvo XC60 232 3.8% -3.3% 9 367 2.8% -23.5% 4 4
4 Volvo XC40 174 2.9% 23.4% 3 381 2.9% 38.0% 3 9
5 Skoda Octavia 156 2.6% -17.0% 13 264 2.0% -36.2% 8 5
6 Skoda Enyaq 145 2.4% 245.2% 4 334 2.5% 203.6% 5 12
7 Polestar 2 126 2.1% 121.0% 10 244 1.9% 194.0% 9 18
8 VW ID.4 120 2.0% 566.7% 5 294 2.2% 237.9% 7 20
9 Toyota Yaris 117 1.9% -50.2% 2 402 3.1% -20.7% 2 2
10 Toyota C-HR 110 1.8% -34.5% 14 215 1.6% -51.5% 12 10
11 Nissan Qashqai 108 1.8% -34.1% 11 222 1.7% -38.3% 11 8
12 Kia Ceed 104 1.7% -32.5% 15 205 1.6% -43.2% 15 6
13 BMW 2 Series 100 1.7% 1150.0% 28 166 1.3% 1283.3% 19 83
14 VW ID.3 98 1.6% 988.9% 33 157 1.2% 361.8% 22 74
15 Ford Focus 90 1.5% 26.8% 25 159 1.2% -24.6% 21 27
16 Volvo V60 79 1.3% -28.2% 7 239 1.8% -4.8% 10 11
17 Kia Niro 79 1.3% -3.7% 20 164 1.2% 8.6% 20 15
18 Toyota Yaris Cross 78 1.3% -40.5% 16 179 1.4% -43.9% 17 7
19 Ford Kuga 77 1.3% 79.1% n/a 125 1.0% -34.2% 28 26
20 Volvo C40 74 1.2% 94.7% 18 173 1.3% 58.7% 18 44
21 Audi Q4 72 1.2% 30.9% 31 134 1.0% 35.4% 26 61
22 Nissan Leaf 71 1.2% 42.0% 12 182 1.4% 68.5% 16 17
23 BMW i4 68 1.1% 871.4% 22 148 1.1% 1245.5% 23 38
24 Skoda Kodiaq 67 1.1% -21.2% 36 122 0.9% -21.3% 30 19
25 Mercedes C Class 65 1.1% 62.5% 8 206 1.6% 212.1% 13 37
26 Kia Stonic 60 1.0% 30.4% 34 118 0.9% 8.3% 31 28
27 Skoda Kamiq 57 0.9% -3.4% 21 142 1.1% 8.4% 25 29
28 Skoda Fabia 57 0.9% 50.0% 32 117 0.9% 62.5% 32 50
29 Audi A4 53 0.9% -1.9% 24 124 0.9% 51.2% 29 39
30 Citroen C3 46 0.8% -54.5% 19 142 1.1% -22.8% 24 30
31 Toyota RAV4 44 0.7% -78.3% 6 205 1.6% -61.8% 14 3
32 Hyundai Ioniq 5 31 0.5% -8.8% 17 132 1.0% -22.8% 27 60

Source: AUT

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