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Toyota Corolla, Tesla Mannequin Y and Skoda Enyaq high market up 19.9% – Finest Promoting Vehicles Weblog


The Skoda Enyaq is up to #3 in Finland in May.

9,258 new cars hit Finnish roads in May, a 19.9% year-on-year improvement leading to a year-to-date volume up 4.9% to 37,156. Toyota (+13.3%) can’t quite catch up with the market growth but continues to dominate the brands ranking head and shoulders with 18.4% share. The next three manufacturers all easily beat the market: Volkswagen is up 43.2% to 11.3% share, Skoda gains 64.6% to 11.3% share also and Volvo surges 68.4% to 9.2% of the market. In contrast Kia (-24%) suffers at #5. Tesla (+4736.4%!) is by far the  best performer in the Top 10 with Opel (+99.4%) and Audi (+63.3%) also very solid.

Over in the models lane, the Toyota Corolla (-6.3%) reclaims the top spot with 6.1% share, and is followed this month by the Tesla Model Y (+4330%) giving up its traditionally backloaded quarters. The Model Y is also #2 year-to-date vs. #13 over the Full Year 2022. The Skoda Enyaq (+171.9%) and Toyota Yaris Cross (+94.2%) also post fantastic scores, with the Enyaq managing its first podium finish in Finland. The Toyota Yaris (-5.7%) is in difficulty and rounds out the Top 5. The rest of the Top 10 outrace the market, with the BMW i4 (+336.2%) and Audi Q4 (+334.9%) the most impressive followed by the VW ID.4 (+108.5%), Volvo XC40 (+94.5%) and XC60 (+37.4%). The Toyota bZ4x is up to #15.

Previous month: Finland April 2023: Volvo XC60 signs first win, overall sales up 14.4%

One year ago: Finland May 2022: Toyota monopolises podium, Yaris Cross up to record #6, Skoda Enyaq in Top 10 

Full May 2023 Top 30 brands and models below.

Finland May 2023 – brands:

Pos Brand May-23 % /22 Apr 2023 % /22 Pos FY22
1 Toyota 1,707 18.4% 13.3% 1 6,456 17.4% -5.0% 1 1
2 Volkswagen 1,047 11.3% 43.2% 2 3,835 10.3% 43.2% 2 2
3 Skoda 1,045 11.3% 64.6% 5 3,317 8.9% 28.2% 4 4
4 Volvo 852 9.2% 68.4% 3 3,434 9.2% 12.9% 3 5
5 Kia 564 6.1% -24.0% 6 2,627 7.1% -14.8% 5 3
6 Mercedes 549 5.9% 16.3% 4 2,444 6.6% 20.2% 6 6
7 Tesla 532 5.7% 4736.4% 11 2,086 5.6% 334.6% 8 14
8 BMW 521 5.6% 2.2% 7 2,164 5.8% -2.9% 7 7
9 Audi 441 4.8% 63.3% 8 1,728 4.7% 40.0% 9 10
10 Opel 319 3.4% 99.4% 13 916 2.5% -39.6% 13 11
11 Ford 221 2.4% -27.3% 9 1,203 3.2% -32.6% 11 8
12 Nissan 214 2.3% 0.9% 10 1,285 3.5% -13.6% 10 9
13 Hyundai 192 2.1% -33.8% 12 930 2.5% -19.9% 12 12
14 Peugeot 142 1.5% -53.9% 16 668 1.8% -18.5% 14 13
15 Citroen 130 1.4% -5.1% 14 573 1.5% -2.7% 15 15
16 Polestar 114 1.2% 46.2% 17 455 1.2% 26.4% 17 18
17 Mazda 99 1.1% 57.1% 19 460 1.2% 50.3% 16 20
18 Renault 94 1.0% -52.3% 15 362 1.0% -29.7% 19 16
19 Suzuki 76 0.8% 85.4% 20 340 0.9% 39.9% 20 21
20 Dacia 75 0.8% -43.6% 18 366 1.0% -29.8% 18 17
21 Land Rover 56 0.6% 107.4% 23 168 0.5% 2.4% 23 25
22 Mitsubishi 55 0.6% -54.2% 21 270 0.7% -34.5% 21 19
23 Lexus 46 0.5% 100.0% 24 148 0.4% 13.0% 24 28
24 Cupra 39 0.4% -31.6% 22 200 0.5% 4.2% 22 22
25 Seat 28 0.3% -9.7% 25 126 0.3% -38.5% 25 23
26 Porsche 19 0.2% -47.2% 28 106 0.3% -49.8% 28 24
27 Mini 17 0.2% -5.6% n/a 47 0.1% -42.7% 30 30
28 Subaru 14 0.2% -44.0% 27 116 0.3% -4.1% 26 29
29 Honda 13 0.1% -31.6% 26 107 0.3% 20.2% 27 26
30 Maxus 7 0.1% -12.5% 30 44 0.1% 18.9% 31 31
31 Fiat 3 0.0% -78.6% 29 47 0.1% -58.8% 29 27

Finland May 2023 – models:

Pos Model May-23 % /22 Apr 2023 % /22 Pos FY22
1 Toyota Corolla 563 6.1% -6.3% 2 2,515 6.8% 1.1% 1 1
2 Tesla Model Y 443 4.8% 4330.0% 7 1,689 4.5% 448.4% 2 13
3 Skoda Enyaq 348 3.8% 171.9% 6 1,020 2.7% 210.0% 5 12
4 Toyota Yaris Cross 303 3.3% 94.2% 8 824 2.2% 6.5% 8 7
5 Toyota Yaris 249 2.7% -5.7% 5 1,018 2.7% -17.6% 6 2
6 Volvo XC40 247 2.7% 94.5% 10 909 2.4% 31.4% 7 9
7 VW ID.4 244 2.6% 108.5% 4 1,037 2.8% 358.8% 4 20
8 Volvo XC60 235 2.5% 37.4% 1 1,143 3.1% 8.0% 3 4
9 BMW i4 205 2.2% 336.2% 19 534 1.4% 372.6% 16 38
10 Audi Q4 187 2.0% 334.9% 11 572 1.5% 176.3% 11 61
11 Toyota C-HR 182 2.0% -25.1% 3 725 2.0% -21.0% 9 10
12 Skoda Octavia 169 1.8% 79.8% 15 697 1.9% 16.0% 10 5
13 Volvo C40 168 1.8% 1192.3% 14 530 1.4% 191.2% 17 44
14 Kia Stonic 147 1.6% 58.1% n/a 397 1.1% 28.1% 24 28
15 Toyota bZ4x 142 1.5% new n/a 413 1.1% new 20 120
16 Toyota RAV4 134 1.4% -2.2% 9 570 1.5% -44.8% 12 3
17 VW Golf 130 1.4% 25.0% 17 407 1.1% 6.5% 22 14
18 VW ID.3 126 1.4% 472.7% 12 564 1.5% 717.4% 13 74
19 Skoda Kamiq 123 1.3% 55.7% n/a 348 0.9% 1.2% 28 29
20 Polestar 2 114 1.2% 46.2% n/a 455 1.2% 26.4% 19 18
n/a Volvo V60 110 1.2% 27.9% n/a 510 1.4% 0.6% 18 11
n/a Kia Rio 102 1.1% 8.5% n/a 343 0.9% -0.6% 29 23
n/a Kia Ceed 99 1.1% -58.4% 16 544 1.5% -40.0% 14 6
n/a Nissan Qashqai 75 0.8% -49.3% 18 543 1.5% -49.0% 15 8
n/a Ford Kuga 73 0.8% -29.8% 13 395 1.1% -13.6% 25 26
n/a Ford Focus 67 0.7% -23.9% n/a 409 1.1% 2.3% 21 27
n/a Mercedes C Class 62 0.7% 10.7% n/a 393 1.1% 61.1% 26 37
n/a Kia Niro 43 0.5% -64.5% 20 355 1.0% -17.6% 27 15
n/a Tesla Model 3 43 0.5% 4200.0% n/a 333 0.9% 93.6% 30 70
n/a Nissan Leaf 40 0.4% -11.1% n/a 404 1.1% 32.0% 23 17

Source: AUT

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