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Toyota Hilux again to #1, Mitsubishi Eclipse Cross #3, market down -7.5% – Finest Promoting Automobiles Weblog


The Mitsubishi Eclipse Cross ranks #3 in New Zealand in January, thanks mainly to rentals.

New Zealand new vehicle sales fall -7.5% year-on-year in January to 12,481 units. Passenger cars are up 7.3% to 2,080 registrations, SUVs gain 3.1% to 7,186 but Light Commercials sink -33.4% to 2,713 units and are solely responsible for the overall market loss. Toyota (+116.9%) compensates for a particularly drab January 2022 score and climbs to 20.3% share vs. 17.5% over the Full Year 2022. Kia (+38.5%) also surges ahead and is back up 14 spots on December to a record 2nd place with 12% share vs. 6.8% over FY2022. Mitsubishi (-53.9%) implodes on record year-ago volumes with Ford (-0.4%) and Hyundai (-16.8%) rounding out the Top 5. All remaining Top 10 brands endure double-digit falls. Newcomer BYD ranks #13 while Tesla goes from one sale in January 2022 to 191 and #15 this month.

Over in the models ranking, the Toyota Hilux (+57.8%) signs its first monthly win since last April, edging past the FY2022 leader, the Ford Ranger (-16.5%) for just four sales. The Mitsubishi Eclipse Cross is up 10 ranks on last month to #3, equalling its ranking record also hit last April. 41% of its sales go to rental companies this month. The Toyota RAV4 rallies back up 8 spots to #4 with the Kia Stonic (+106.7%) closing the Top 5 with 58% of its volume being rental sales. The Kia Niro shoots up to #6 (55% rentals) ahead of the Suzuki Swift (+28.3%) and MG ZS (+3%) both going against the market but dropping down the ladder compared to December. The BYD Atto 3 confirms its success at #11, while the Toyota Yaris Cross is up 7 ranks on December to #12, the Toyota Corolla Cross makes its first appearance in the New Zealand Top 20 at #15.

Previous post: New Zealand 2022: Ford Ranger scores 8th straight win, Tesla Model Y wins one month

One year ago: New Zealand January 2022: Mitsubishi best-selling brand, break all records in market dipping -3.3%

Full January 2023 Top 67 all brands and Top 25 models below.

New Zealand January 2023 – brands:

Pos Brand Jan-23 % /22 Dec FY22
1 Toyota 2,529 20.3% 116.9% 1 1
2 Kia 1,503 12.0% 38.5% 16 4
3 Mitsubishi 1,297 10.4% -53.9% 3 2
4 Ford  1,214 9.7% -0.4% 7 3
5 Hyundai 642 5.1% -16.8% 5 6
6 Suzuki 577 4.6% -11.2% 4 5
7 MG 425 3.4% -10.3% 6 9
8 Nissan 359 2.9% -45.0% 8 10
9 Honda 348 2.8% -30.5% 13 11
10 Mazda 310 2.5% -44.9% 11 8
11 Subaru 294 2.4% 10.1% 14 15
12 Volkswagen 279 2.2% -15.7% 10 12
13 BYD 235 1.9% new 9 19
14 Mercedes 199 1.6% -41.1% 12 14
15 Tesla 191 1.5% 19000.0% 2 7
16 Isuzu 179 1.4% -26.6% 38 13
17 Haval 170 1.4% -28.3% 18 17
18 BMW 156 1.2% -10.9% 21 20
19 Land Rover 125 1.0% 34.4% 25 23
20 Skoda 113 0.9% 7.6% 15 18
21 Peugeot 109 0.9% 12.4% 23 21
22 LDV 102 0.8% -64.9% 17 16
23 Audi 101 0.8% -21.1% 20 22
24 Fuso 85 0.7% 19.7% 24 24
25 Lexus 68 0.5% -34.0% 28 25
26 Mini 63 0.5% -19.2% 22 29
27 Porsche 61 0.5% -12.9% 45 33
28 Hino 58 0.5% 3.6% 26 26
29 Volvo 51 0.4% -50.0% 31 31
30 SsangYong 48 0.4% -68.2% 29 27
31 Cupra 40 0.3% 8.1% 33 40
32 Scania 40 0.3% 48.1% 32 36
33 Renault 37 0.3% 15.6% 30 34
34 Chevrolet 30 0.2% 100.0% 36 42
35 Volvo Trucks 30 0.2% 400.0% 46 46
36 Iveco 28 0.2% -17.6% 27 37
37 Opel 28 0.2% #DIV/0! 43 52
38 Fiat 27 0.2% -65.8% 19 28
39 Jaguar 26 0.2% -31.6% 40 38
40 Jeep 26 0.2% -25.7% 37 35
41 Ram 25 0.2% -34.2% 41 39
42 Citroen 24 0.2% 50.0% 48 43
43 Great Wall 21 0.2% -78.4% 44 32
44 MAN 19 0.2% 0.0% 50 47
45 DAF 18 0.1% 50.0% 51 49
46 UD Trucks 17 0.1% 0.0% 39 41
47 Kenworth 16 0.1% -38.5% 56 45
48 Seat 16 0.1% 700.0% 34 50
49 Foton 14 0.1% -46.2% 49 44
50 Bentley 13 0.1% 225.0% 59 59
51 Mahindra 11 0.1% -31.3% 47 48
52 Polestar 10 0.1% -44.4% 35 30
53 Ferrari 6 0.0% 200.0%  – 62
54 Aston Martin 5 0.0% -37.5% 60 56
55 Lamborghini 4 0.0% 0.0% 53 60
56 Maserati 4 0.0% -66.7% 58 54
57 Alexander Dennis 3 0.0% 50.0% 66 75
58 Can-Am 3 0.0% -40.0% 57 53
59 Sinotruk 3 0.0% 0.0% 52 57
60 Freightliner 2 0.0% -33.3% 63 63
61 Lotus 2 0.0% n/a  – 65
62 McLaren 2 0.0% 0.0%  – 68
63 Rolls-Royce 2 0.0% -50.0% 64 66
64 Alfa Romeo 1 0.0% -92.3% 42 51
65 Mack 1 0.0% 0.0% 62 61
66 Western Star 1 0.0% n/a  – 69
67 Yamaha 1 0.0% -80.0% 61 58

New Zealand January 2023 – models:

Pos Model Jan-23 % /22 Dec FY22
1 Toyota Hilux 800 6.4% 57.8% 3 2
2 Ford Ranger  796 6.4% -16.5% 1 1
3 Mitsubishi Eclipse Cross 421 3.4% n/a 13 8
4 Toyota RAV4 386 3.1% n/a 12 5
5 Kia Stonic 341 2.7% 106.7% n/a 17
6 Kia Niro 338 2.7% n/a n/a n/a
7 Suzuki Swift 326 2.6% 28.3% 6 7
8 MG ZS 311 2.5% 3.0% 5 9
9 Mitsubishi Triton 311 2.5% -72.2% 11 4
10 Mitsubishi Outlander 301 2.4% -74.7% 7 3
11 BYD Atto 3 235 1.9% new 9 n/a
12 Toyota Yaris Cross 229 1.8% n/a 19 19
13 Toyota Corolla 217 1.7% n/a 10 12
14 Kia Sportage 201 1.6% -30.2% n/a 11
15 Toyota Corolla Cross 195 1.6% new n/a n/a
16 Honda Jazz 188 1.5% -21.3% n/a 15
17 Hyundai i30  173 1.4% n/a n/a n/a
18 Hyundai Kona 167 1.3% -45.1% 18 14
19 Toyota Hiace 159 1.3% 8.9% n/a n/a
20 Toyota C-HR 154 1.2% n/a n/a n/a
21 Kia Seltos 149 1.2% -44.4% n/a n/a
22 Kia EV6 149 1.2% n/a n/a n/a
23 Tesla Model Y 135 1.1% new 2 6
24 Subaru Outback 132 1.1% n/a n/a n/a
n/a Nissan Navara 101 0.8% -73.7% n/a 18
n/a Ford Transit 96 0.8% n/a n/a n/a
n/a Isuzu D-Max 95 0.8% -44.8% 20 20

Source: MIA, Autotalk

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