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Toyota Hilux takes cost in collapsing market (-48.4%) – Finest Promoting Automobiles Weblog


The Toyota Hilux is the best-selling vehicle in Chile in April.

The Chilean new light vehicle market collapses -48.4% year-on-year in April to 19,522 sales, as car sales align with low consumer confidence and challenging economic conditions. This pulls the year-to-date tally down -25.2% to 110,919. All segments are hit in a similar way. Passenger Cars are off -48.2% to 4,988 units, SUVs down -45.5% to 9,385 pickups down -52.9% to 3,172 and vans down -53.9% to 1,977. Year-to-date, pickups are the only segment in positive at +3.1% to 28,427 sales with Passenger Cars down -40% to 22,871, SUVs down -29.5% to 45,950 and vans off -21.8% to 13,671.

In the brands ranking, Toyota (-14.2%) resists very well to become the most popular for the 4th time in the past 5 months. Kia (-5.4%) fares even better and climbs 7 spots on March to #2, whereas Chevrolet (-54.5%) implodes to #3. Peugeot (-35.4%), Ford (-36.8%) and Hyundai (-37.8%) are the best performers in the remainder of the Top 10 while MG (-59.4%) and JAC (-51.1%) take a hard hit. Year-on-year gainers are rare and include Skoda (+170.8%), Mazda (+50.5%), Opel (+27.2%), Subaru (+27%) and Audi (+3.8%). #1 last month, Mitsubishi (-76.9%) sinks to #25 while March’s #3 Maxus (-78.3%) is down to #19. Chinese brands as a whole are down -62.1% to 25.7% share vs. 29.7% so far this year.

Model-wise, the Toyota Hilux (+15.1%) manages a year-on-year lift and takes the lead of the charts with 3.6% share, it ranks #3 year-to-date. Kia places two models on the podium: the Morning (-7.5%) at #2 and the Soluto at #3. The Peugeot Partner (+18.1%) surges 14 spots on March to #4, distancing the Toyota Yaris (+2.6%) and Suzuki Swift (+15.7%) all defying the negative market. The Chevrolet Groove aka Baojun 510 (-3.3%) is the best-selling SUV in the country this month as it is also year-to-date.

Previous month: Chile March 2023: Mitsubishi signs first win, Maxus first podium, sales down -9.4%

One year ago: Chile April 2022: First win for the Maxus T60, record market up 39%, Chinese up 95%

Full April 2023 Top 60 All brands and Top 30 models below.

Chile April 2023 – brands:

Pos Brand Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Toyota   2,024 10.4% -14.2% 4 8,588 7.7% -4.1% 1 2
2 Kia    1,663 8.5% -5.4% 9 5,979 5.4% 12.0% 6 8
3 Chevrolet   1,469 7.5% -54.5% 2 7,372 6.6% -42.6% 2 1
4 Suzuki 1,261 6.5% -43.2% 8 5,631 5.1% -36.8% 7 5
5 Hyundai   1,158 5.9% -37.8% 6 6,426 5.8% -11.7% 3 4
6 Peugeot  1,044 5.3% -35.4% 7 6,340 5.7% -17.5% 4 7
7 MG 810 4.1% -59.4% 15 4,239 3.8% -32.2% 9 6
8 Ford  768 3.9% -36.8% 13 3,677 3.3% -23.4% 12 14
9 Nissan 700 3.6% -42.7% 5 5,393 4.9% -7.6% 8 11
10 JAC 650 3.3% -51.1% 16 3,653 3.3% -38.0% 13 15
11 ChangAn 648 3.3% -51.5% 17 3,287 3.0% -39.3% 14 9
12 Chery 621 3.2% -74.4% 12 4,173 3.8% -63.2% 10 3
13 Volkswagen 576 3.0% -70.2% 14 3,078 2.8% -46.6% 16 10
14 Citroen 513 2.6% -39.4% 21 2,003 1.8% -30.1% 19 20
15 Great Wall 459 2.4% -37.8% 18 2,720 2.5% -29.4% 17 16
16 Subaru 452 2.3% 27.0% 22 1,784 1.6% 29.6% 21 25
17 Mazda 450 2.3% 50.5% 11 3,097 2.8% 65.6% 15 19
18 Opel 332 1.7% 27.2% 25 1,328 1.2% -17.2% 24 26
19 Maxus 293 1.5% -78.3% 3 4,133 3.7% -9.5% 11 12
20 Haval 287 1.5% -53.9% 19 1,632 1.5% -26.1% 22 23
21 SsangYong 277 1.4% -42.9% 27 1,383 1.2% 14.2% 23 22
22 Renault   248 1.3% -70.4% 26 1,094 1.0% -69.3% 25 21
23 DongFeng (DFSK+DFM) 237 1.2% -67.8% 23 1,810 1.6% -33.5% 20 17
24 BMW 216 1.1% -32.3% 37 774 0.7% -23.4% 30 32
25 Mitsubishi 207 1.1% -76.9% 1 6,271 5.7% 16.7% 5 13
26 Mercedes 206 1.1% -11.6% 34 892 0.8% -18.5% 29 30
27 Ram 173 0.9% -80.4% 10 2,638 2.4% 5.9% 18 18
28 Geely 156 0.8% -58.7% 30 928 0.8% -14.3% 28 29
29 Honda 153 0.8% -56.7% 33 675 0.6% -38.1% 32 28
30 Brilliance 149 0.8% -54.7% 35 749 0.7% -45.6% 31 33
31 Foton 133 0.7% -67.8% 20 1,091 1.0% -32.3% 26 27
32 Jetour 124 0.6% -58.7% 43 406 0.4% -66.6% 39 37
33 BAIC 111 0.6% -20.7% 38 622 0.6% -41.6% 33 38
34 Audi 82 0.4% 3.8% 42 323 0.3% -17.6% 42 39
35 KYC 77 0.4% -75.7% 40 378 0.3% -66.5% 40 36
36 GAC Motor 74 0.4% -63.4% 39 509 0.5% 11.1% 36 34
37 Volvo 68 0.3% -39.3% 44 312 0.3% -27.6% 43 41
38 Skoda 65 0.3% 170.8% 47 243 0.2% 32.1% 45 44
39 JMC 60 0.3% -85.8% 24 944 0.9% -33.3% 27 24
40 Exeed 59 0.3% new 46 245 0.2% new 44 47
41 Cupra 59 0.3% new 48 227 0.2% new 47 50
42 Jeep 56 0.3% -90.2% 31 598 0.5% -63.2% 34 31
43 Mahindra 35 0.2% -85.6% 41 233 0.2% -67.0% 46 40
44 Fiat 33 0.2% -69.4% 29 583 0.5% 32.8% 35 35
45 Mini 33 0.2% -26.7% 52 114 0.1% -8.8% 50 49
46 Seat 32 0.2% 33.3% 49 169 0.2% 19.9% 48 43
47 Lexus 32 0.2% 113.3% 53 91 0.1% 37.9% 53 53
48 Kaiyi 30 0.2% new 45 153 0.1% new 49  –
49 Fuso 30 0.2% -9.1% 51 93 0.1% -23.8% 52 51
50 DS 24 0.1% -45.5% 50 99 0.1% -27.7% 51 48
51 Land Rover 23 0.1% 475.0% 54 80 0.1% 70.2% 54 54
52 Karry 21 0.1% -74.7% 28 481 0.4% 5.0% 37 42
53 Porsche 15 0.1% 0.0% 55 76 0.1% -30.9% 55 52
54 ZNA 13 0.1% -63.9% 36 446 0.4% 93.1% 38 45
55 ZX Auto 9 0.0% -91.3% 32 340 0.3% 18.5% 41 46
56 Jaguar 7 0.0% 75.0% 57 20 0.0% 122.2% 57 57
57 Alfa Romeo 5 0.0% -54.5% 58 17 0.0% -51.4% 58 55
58 Iveco 4 0.0% 300.0% 56 31 0.0% 675.0% 56 59
59 Dodge 2 0.0% -84.6% 59 16 0.0% -20.0% 59 56
60 BYD 1 0.0% new 62 6 0.0% new 61
61 Ferrari 1 0.0% 0.0% 61 4 0.0% -50.0% 62 60
Total Chinese 5,022 25.7% -62.1% 32,945 29.7% -37.4%
 – Others 4 0.0% -94.0% 95 0.1% -50.8%  –  –

Chile April 2023 – models:

Pos Model Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Toyota Hilux 709 3.6% 15.1% 6 2,736 2.5% 25.7% 3 3
2 Kia Morning 571 2.9% -7.5% 25 1,426 1.3% -37.1% 13 13
3 Kia Soluto 453 2.3% n/a 21 1,514 1.4% n/a 9 23
4 Peugeot Partner 438 2.2% 18.1% 18 1,464 1.3% -39.3% 11 16
5 Toyota Yaris 397 2.0% 2.6% 13 1,397 1.3% -38.6% 14 10
6 Suzuki Swift 362 1.9% 15.7% 9 1,642 1.5% 5.8% 8 24
7 Chevrolet Groove 352 1.8% -3.3% 5 2,020 1.8% 26.3% 5 12
8 MG ZS 351 1.8% -55.8% 10 1,791 1.6% -37.9% 6 5
9 Toyota Raize 307 1.6% n/a 17 1,670 1.5% n/a 7 30
10 Suzuki S-Presso 272 1.4% n/a n/a 848 0.8% n/a 35 19
11 Great Wall Poer 269 1.4% -19.9% 4 1,440 1.3% -33.7% 12 9
12 Suzuki Baleno 263 1.3% -72.3% 8 1,486 1.3% -41.8% 10 15
13 Hyundai Grand i10 263 1.3% n/a 23 1,203 1.1% n/a 17 n/a
14 Toyota Corolla Cross 253 1.3% n/a 27 1,155 1.0% n/a 18 28
15 Ford Territory 248 1.3% -12.7% 30 959 0.9% -38.6% 24 32
16 Nissan Kicks 231 1.2% -41.4% n/a 924 0.8% -53.6% 26 18
17 Citroen Berlingo 223 1.1% -11.2% n/a 710 0.6% -4.6% 48 n/a
18 Hyundai Tucson 220 1.1% n/a n/a 803 0.7% n/a 39 34
19 JAC JS2 219 1.1% n/a n/a 1,153 1.0% n/a 19 38
20 MG3 210 1.1% n/a n/a 954 0.9% n/a 25 27
21 Changan Hunter 207 1.1% n/a n/a 819 0.7% n/a 36 n/a
22 Mazda CX-5 206 1.1% n/a 19 1,249 1.1% n/a 16 n/a
23 Chery Tiggo 2 Pro 206 1.1% -57.9% 29 1,026 0.9% -52.3% 22 35
24 Kia Sonet 204 1.0% n/a n/a 737 0.7% n/a 42 n/a
25 Toyota RAV4 202 1.0% -55.2% n/a 867 0.8% -49.7% 33 8
26 Ford Ranger 194 1.0% -52.3% n/a 1,045 0.9% 6.2% 21 29
27 Chevrolet Tracker 184 0.9% 37.3% n/a 818 0.7% -49.7% 37 6
28 Citroen C3 182 0.9% n/a n/a 397 0.4% n/a n/a n/a
29 Chevrolet Silverado 172 0.9% n/a n/a 879 0.8% n/a 30 n/a
30 Haval Jolion 172 0.9% n/a 28 878 0.8% n/a 31 45
n/a Peugeot 3008 166 0.9% n/a n/a 725 0.7% n/a 46 37
n/a Maxus T60 161 0.8% -85.8% 2 2,954 2.7% -20.2% 2 2
n/a Subaru Forester 161 0.8% n/a n/a 767 0.7% n/a 41 n/a
n/a Chevrolet Onix 148 0.8% -73.9% n/a 468 0.4% -72.8% n/a 21
n/a Chevrolet N400 Max 145 0.7% -72.0% n/a 578 0.5% -52.7% n/a 36
n/a Chevrolet Sail 142 0.7% -54.6% n/a 713 0.6% -75.9% 47 7
n/a Ram 700 Pickup 141 0.7% n/a n/a 732 0.7% n/a 44 33
n/a Hyundai Accent HCI 141 0.7% n/a n/a 673 0.6% n/a n/a n/a
n/a Ford F-150 139 0.7% n/a n/a 456 0.4% n/a n/a n/a
n/a Chevrolet Colorado 136 0.7% -53.6% 24 914 0.8% -11.0% 28 25
n/a JAC T8 126 0.6% -65.5% n/a 806 0.7% -54.4% 38 31
n/a Great Wall Wingle 7 126 0.6% n/a n/a 560 0.5% n/a n/a n/a
n/a Nissan Navara 122 0.6% -49.6% 3 2,030 1.8% 35.9% 4 17
n/a Nissan Versa 122 0.6% 37.1% 22 1,317 1.2% -8.7% 15 20
n/a Chery Tiggo 2 120 0.6% -86.3% n/a 774 0.7% -81.1% 40 4
n/a Ssangyong Grand Musso 117 0.6% n/a n/a 603 0.5% n/a n/a n/a
n/a Geely Coolray 111 0.6% n/a n/a 730 0.7% n/a 45 n/a
n/a MG ZX 111 0.6% n/a n/a 695 0.6% n/a 50 11
n/a Renault Kwid 110 0.6% -77.4% n/a 465 0.4% -64.6% n/a n/a
n/a Suzuki Dzire Sedan 104 0.5% -44.7% n/a 403 0.4% -72.8% n/a 39
n/a Foton Midi 95 0.5% -31.2% n/a 469 0.4% -22.6% n/a n/a
n/a Opel Combo L1 93 0.5% 165.7% n/a 325 0.3% -32.2% n/a n/a
n/a Chery Tiggo 8 Pro 87 0.4% n/a n/a 701 0.6% n/a 49 n/a
n/a Suzuki Celerio 83 0.4% n/a n/a 383 0.3% n/a n/a n/a
n/a Peugeot 208 80 0.4% n/a 14 1,083 1.0% n/a 20 n/a
n/a Mercedes Sprinter 78 0.4% -45.8% n/a 366 0.3% -33.0% n/a n/a
n/a Kia Rio 74 0.4% n/a n/a 358 0.3% n/a n/a n/a
n/a JMC Vigus Work 58 0.3% -75.2% 15 898 0.8% 14.2% 29 44
n/a Peugeot 308 58 0.3% n/a n/a 365 0.3% n/a n/a n/a
n/a Mitsubishi L200 52 0.3% -92.2% 1 5,534 5.0% 25.7% 1 1
n/a Peugeot Landtrek 49 0.3% n/a 16 920 0.8% n/a 27 n/a
n/a Hyundai Grand i10 Sedan 45 0.2% n/a n/a 336 0.3% n/a n/a n/a
n/a Great Wall Wingle 5 43 0.2% -75.7% n/a 562 0.5% -28.2% n/a n/a
n/a JAC Sunray 39 0.2% n/a n/a 311 0.3% n/a n/a n/a
n/a Changan MD201 39 0.2% n/a n/a 304 0.3% n/a n/a n/a
n/a Maxus G10 37 0.2% n/a n/a 393 0.4% n/a n/a n/a
n/a Ford Transit 36 0.2% n/a n/a 341 0.3% n/a n/a n/a
n/a Mazda BT-50 26 0.1% n/a 12 856 0.8% n/a 34 n/a
n/a VW Amarok 25 0.1% n/a 26 733 0.7% n/a 43 n/a
n/a Kia Frontier 25 0.1% n/a n/a 309 0.3% n/a n/a n/a
n/a Foton TM3 20 0.1% -90.5% n/a 456 0.4% -48.4% n/a n/a
n/a Hyundai HD 35 19 0.1% n/a n/a 288 0.3% n/a n/a n/a
n/a Hyundai Porter 18 0.1% -91.0% 11 876 0.8% 10.1% 32 n/a
n/a Maxus C35 13 0.1% n/a n/a 253 0.2% n/a n/a n/a
n/a Karry Q22 11 0.1% n/a n/a 306 0.3% n/a n/a n/a
n/a ZNA DF6 8 0.0% n/a n/a 401 0.4% n/a n/a n/a
n/a Peugeot Boxer 6 0.0% n/a n/a 296 0.3% n/a n/a n/a
n/a Ram Van 1000 1 0.0% n/a 20 411 0.4% n/a n/a  –
n/a Fiat Ducato 1 0.0% n/a n/a 251 0.2% n/a n/a n/a
n/a Ram Van 700 City 0 0.0% -100.0% 7 1,001 0.9% 15.2% 23 n/a

Source: ANAC

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