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Toyota Kijang Innova threepeats at #1, market sinks -20.1% – Finest Promoting Automobiles Weblog


The Toyota Kijang Innova is #1 in Indonesia for the third month in a row.

New vehicle wholesales in Indonesia sink -20.1% year-on-year in September to 79,883 units, its largest drop of the year. The year-to-date tally tilts into negative at -0.4% to 755,173. Retail sales fall -15.4% to 80,972 for the month but are up 1.9% year-to-date at 746,239.

In the wholesales charts, Toyota (-22.5%) falls slightly faster than the market but still holds an overwhelming 32.5% share, in sync with its YTD level. Daihatsu (-20.1%) exactly matches the market to 18.8% share, while Honda (-18.4%)  and Suzuki (-15%) resist well in context. Mitsubishi (+3.2%) lodges the only year-on-year gain in the Top 10, with the next five carmakers all losing share year-on-year: Isuzu (-22%), Hino (-27.2%), Wuling (-33.3%), Mitsubishi Fuso (-36.3%) and Hyundai (-39.5%) all skid. Below, Mazda (+33%), BMW (+69.6%), FAW (+836.8%), MG (+37.5%), Lexus (+191.4%) and Mini (+36.7%) all shoot up. Retail-wise, Toyota (-14.7% ) dominates at 32.9% share above Daihatsu (-11%), Honda (-21.6%) and Suzuki (-19.7%). Mazda (+56.7%) and BMW (+47.6%) shine.

Over in the models aisle, the Toyota Kijang Innova (+19.5%) defies the negative market to threepeats at #1 with an excellent 8.1% share, but is stuck at #4 year-to-date. The Honda Brio (-8.1%) is up two spots on August to #2 while the Daihatsu Sigra (+25.2%) soars year-on-year and remains in the YTD top spot just 232 sales above the Brio. The Toyota Avanza (-42%) struggles at #4 as does the Toyota Calya (-33.9%) at #5. The Toyota Rush (-9.9%) ad Mitsubishi Xpander (-18.5%) manage to hold their loss below the market rate but are the only additional ones in the Top 10. The Honda WR-V (#14) tops recent launches ahead of the Toyota Yaris Cross (#23), Chery Omoda (#34) ad Wuling Alvez (#35).

Previous month: Indonesia August 2023: Toyota Kijang Innova repeats at #1, Daihatsu Sigra now #1 YTD

One year ago: Indonesia September 2022: Toyota Avanza stays in the lead, market up 18.9%

Full September 2023 Top 28 All brands (wholesales and retail) and Top 158 All models (wholesales) below.

Note: Medium and heavy commercials are included in the brands rankings but not in the models ranking.

Indonesia September 2023 – brands (wholesales):

Pos Brand Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Toyota 25,928 32.5% -22.5% 1 246,382 32.6% 1.4% 1 1
2 Daihatsu 15,009 18.8% -20.1% 2 147,551 19.5% 5.1% 2 2
3 Honda 10,911 13.7% -18.4% 3 108,007 14.3% 11.4% 3 3
4 Suzuki 6,502 8.1% -15.0% 5 60,540 8.0% -6.3% 4 5
5 Mitsubishi 6,248 7.8% 3.2% 4 58,139 7.7% -22.6% 5 4
6 Hyundai 3,103 3.9% -39.5% 6 26,512 3.5% 8.8% 6 8
7 Isuzu 2,690 3.4% -22.0% 7 24,120 3.2% -11.9% 8 7
8 Hino 2,282 2.9% -27.2% 9 20,591 2.7% -3.6% 9 9
9 Mitsubishi Fuso 2,168 2.7% -36.3% 8 24,296 3.2% -10.1% 7 6
10 Wuling 2,001 2.5% -33.3% 10 14,480 1.9% -22.1% 10 10
11 Mazda 463 0.6% 33.0% 11 4,193 0.6% 60.5% 11 12
12 BMW  463 0.6% 69.6% 13 3,143 0.4% 38.5% 14 13
13 Chery 460 0.6% new 12 3,245 0.4% new 13  –
14 Mercedes 406 0.5% -41.4% 14 3,951 0.5% -10.4% 12 11
15 Lexus 236 0.3% 191.4% 15 1,763 0.2% 119.3% 15 18
16 FAW 178 0.2% 836.8% 24 503 0.1% 224.5% 22 25
17 UD Trucks 172 0.2% -22.2% 19 1,417 0.2% 0.7% 16 17
18 MG 154 0.2% 37.5% 18 935 0.1% 21.3% 20 19
19 Kia  122 0.2% -62.3% 16 1,149 0.2% -25.4% 18 16
20 Nissan 113 0.1% -17.5% 17 1,356 0.2% -28.7% 17 15
21 Mini 108 0.1% 36.7% 20 626 0.1% 15.3% 21 20
22 Dongfeng (DFSK) 93 0.1% -27.3% 21 1,033 0.1% -52.5% 19 14
23 Volkswagen 23 0.0% 0.0% 25 216 0.0% -33.1% 25 22
24 Subaru 22 0.0% -56.0% 22 460 0.1% 253.8% 23 23
25 Peugeot 16 0.0% -60.0% 26 166 0.0% -57.2% 26 21
26 Jeep 7 0.0% n/a 23 327 0.0% n/a 24  –
27 Audi 4 0.0% -33.3% 27 39 0.0% 5.4% 27 26
28 Tata 1 0.0% -96.4% 28 20 0.0% -89.0% 28 24

Indonesia September 2023 – brands (retail):

Pos Brand Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Toyota 26,600 32.9% -14.7% 1 237,442 31.8% 1.5% 1 1
2 Daihatsu 15,402 19.0% -11.0% 2 149,625 20.1% 6.2% 2 2
3 Honda 10,170 12.6% -21.6% 3 97,026 13.0% 9.8% 3 3
4 Suzuki 6,342 7.8% -19.7% 5 60,920 8.2% -4.1% 5 5
5 Mitsubishi 6,246 7.7% -10.9% 4 62,582 8.4% -18.1% 4 4
6 Hyundai 3,103 3.8% -35.7% 6 26,818 3.6% 31.3% 6 8
7 Mitsubishi Fuso 2,806 3.5% -15.6% 7 25,499 3.4% -6.6% 7 6
8 Isuzu 2,657 3.3% -17.7% 8 23,479 3.1% -2.0% 8 7
9 Wuling 2,347 2.9% -5.6% 10 18,414 2.5% 6.5% 10 10
10 Hino 2,193 2.7% -18.3% 9 19,936 2.7% -2.9% 9 9
11 Mazda 536 0.7% 56.7% 11 3,780 0.5% 51.5% 12 12
12 BMW  468 0.6% 47.6% 13 2,990 0.4% 36.2% 14 14
13 Mercedes 427 0.5% -29.9% 14 3,972 0.5% -1.3% 11 11
14 Chery 400 0.5% new 12 3,087 0.4% new 13  –
15 FAW 178 0.2% 836.8% 26 503 0.1% 224.5% 23 25
16 Lexus 163 0.2% 101.2% 15 1,610 0.2% 101.0% 15 18
17 UD Trucks 154 0.2% -11.0% 17 1,360 0.2% -0.4% 17 16
18 Nissan 147 0.2% -34.7% 16 1,514 0.2% -50.1% 16 13
19 MG 128 0.2% 28.0% 18 890 0.1% 18.4% 20 19
20 Dongfeng (DFSK) 127 0.2% -38.6% 20 1,243 0.2% -32.8% 19 15
21 Mini 113 0.1% 29.9% 21 582 0.1% 5.6% 22 20
22 Kia  112 0.1% -32.9% 19 1,270 0.2% 2.8% 18 17
23 Subaru 54 0.1% 86.2% 23 366 0.0% 388.0% 24 26
24 Volkswagen 36 0.0% -10.0% 24 220 0.0% -25.4% 26 22
25 Scania 29 0.0% 45.0% 22 602 0.1% 296.1% 21 23
26 Peugeot 16 0.0% -60.0% 27 166 0.0% -57.2% 27 21
27 Jeep 14 0.0% n/a 25 262 0.0% n/a 25  –
28 Audi 4 0.0% -33.3% 28 46 0.0% 24.3% 28 27
29 Tata 0 0.0% -100.0% 29 19 0.0% -90.0% 29 24

Indonesia September 2023 – models (wholesales):

Pos Model Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Toyota Kijang Innova 6,486 8.1% 19.5% 1 43,384 5.7% 21.8% 4 7
2 Honda Brio 5,739 7.2% -8.1% 4 46,643 6.2% 9.9% 3 1
3 Daihatsu Sigra 5,315 6.7% 25.2% 2 46,875 6.2% 37.4% 1 4
4 Toyota Avanza 3,975 5.0% -42.0% 3 45,237 6.0% 2.3% 2 2
5 Toyota Calya 3,544 4.4% -33.9% 6 34,412 4.6% 9.4% 6 9
6 Daihatsu Gran Max Pikap 3,432 4.3% -25.9% 5 36,607 4.8% 9.3% 5 5
7 Suzuki Carry Pikap 3,353 4.2% -29.0% 7 32,121 4.3% -18.8% 7 3
8 Toyota Rush 3,025 3.8% -9.9% 8 28,178 3.7% -11.9% 9 8
9 Mitsubishi Xpander 2,757 3.5% -18.5% 9 30,615 4.1% -13.5% 8 6
10 Honda HR-V 2,162 2.7% -40.6% 10 20,689 2.7% 10.0% 10 13
11 Toyota Agya 1,710 2.1% -13.5% 19 16,953 2.2% 6.3% 14 19
12 Hyundai Stargazer 1,681 2.1% -40.8% 13 11,852 1.6% 62.5% 21 27
13 Daihatsu Ayla 1,624 2.0% -21.0% 15 18,993 2.5% 22.7% 11 16
14 Honda WR-V 1,566 2.0% new 14 16,705 2.2% new 15 45
15 Mitsubishi L-300 Pikap 1,538 1.9% 66.3% 26 11,253 1.5% -29.8% 22 18
16 Daihatsu Xenia 1,462 1.8% -46.3% 22 11,745 1.6% -35.4% 20 12
17 Toyota Veloz 1,426 1.8% -58.2% 21 15,885 2.1% -36.6% 17 10
18 Suzuki XL7 1,381 1.7% 48.8% 18 10,533 1.4% 4.6% 24 24
19 Daihatsu Terios 1,356 1.7% -39.3% 11 16,620 2.2% -5.1% 13 14
20 Mitsubishi L200 Triton 1,327 1.7% 127.6% 12 6,521 0.9% -8.0% 29 29
21 Toyota Hilux 1,279 1.6% -8.4% 20 16,849 2.2% 82.4% 12 21
22 Daihatsu Gran Max Minibus 1,159 1.5% -30.9% 24 9,362 1.2% -21.8% 25 22
23 Toyota Yaris Cross 1,134 1.4% new 17 6,034 0.8% new 30  –
24 Mitsubishi Pajero Sport 1,094 1.4% -6.1% 23 10,445 1.4% -36.8% 23 20
25 Toyota Raize 1,093 1.4% -44.6% 16 13,587 1.8% -22.4% 18 15
26 Honda BR-V 1,021 1.3% -49.1% 27 15,948 2.1% -26.8% 16 11
27 Isuzu Traga PHR 1,000 1.3% -17.2% 28 8,455 1.1% -22.8% 26 25
28 Hyundai Ioniq 5 793 1.0% 203.8% 31 5,108 0.7% 440.0% 31 44
29 Wuling Air 655 0.8% -65.3% 32 3,083 0.4% 13.8% 39 31
30 Suzuki Ertiga 490 0.6% -32.4% 29 7,232 1.0% -16.7% 27 26
31 Daihatsu Rocky 453 0.6% -48.8% 34 4,185 0.6% -41.9% 33 30
32 Wuling Confero S 445 0.6% -29.0% 47 3,882 0.5% -45.6% 34 28
33 Hyundai Creta 417 0.5% -75.9% 30 6,140 0.8% -54.6% 28 23
34 Chery OMODA 398 0.5% new 38 2,288 0.3% new 44  –
35 Wuling Alvez 376 0.5% new 41 4,174 0.6% new 32  –
36 Suzuki S-Presso 357 0.4% -46.6% 35 2,716 0.4% 91.0% 42 46
37 Suzuki Baleno 324 0.4% 113.2% 40 2,120 0.3% 354.0% 45 54
38 Toyota Voxy 266 0.3% 171.4% 39 1,969 0.3% 12.8% 46 40
39 Toyota Hiace 249 0.3% 11.2% 37 2,860 0.4% 126.3% 37 42
40 Wuling Almaz 210 0.3% -21.3% 58 1,136 0.2% -72.3% 56 34
41 Toyota Alphard 207 0.3% -51.5% 143 3,077 0.4% -7.6% 36 35
42 Suzuki Grand Vitara 204 0.3% new 44 1,221 0.2% new 54  –
43 Daihatsu Luxio 198 0.2% 32.0% 45 2,684 0.4% 53.0% 38 39
44 Honda City 190 0.2% -75.9% 36 2,605 0.3% -58.2% 40 33
45 Suzuki APV Minibus 157 0.2% -36.9% 33 2,571 0.3% 13.5% 41 38
46 Wuling Formo 147 0.2% 21.5% 61 1,441 0.2% 32.7% 49 49
47 Hyundai Palisade 129 0.2% 11.2% 50 2,369 0.3% 54.1% 43 48
48 Mazda CX-5 106 0.1% -23.2% 46 1,167 0.2% 17.8% 51 47
49 Isuzu MU-X 104 0.1% 108.0% 78 329 0.0% 131.7% 91 91
50 Toyota Fortuner 103 0.1% -94.9% 25 11,332 1.5% -31.9% 19 17
51 Mazda CX-3 102 0.1% 126.7% 48 1,582 0.2% 200.8% 47 60
52 Mazda3 102 0.1% 1940.0% 49 413 0.1% 374.7% 81 112
53 Honda Civic 101 0.1% 14.8% 54 878 0.1% 54.9% 58 62
54 Lexus RX 85 0.1% 4150.0% 55 948 0.1% 220.3% 57 88
55 Toyota Land Cruiser 300 85 0.1% 8400.0% 53 483 0.1% 94.0% 72 77
56 Mini Cooper 83 0.1% 159.4% 75 379 0.1% 17.3% 83 75
57 Suzuki Ignis 77 0.1% -8.3% 65 1,048 0.1% -6.3% 55 43
58 Lexus RZ 75 0.1% new 66 154 0.0% new 127  –
59 BMW IX 74 0.1% new 82 391 0.1% new 80  –
60 Dongfeng Mini Truck 72 0.1% -11.1% 93 646 0.1% -64.9% 64 41
61 Honda CR-V 69 0.1% -87.0% 43 3,051 0.4% -49.3% 35 32
62 Hyundai Santa Fe 69 0.1% -54.6% 64 763 0.1% 0.9% 60 58
63 BMW X1 69 0.1% 200.0% 84 183 0.0% -40.8% 114 83
64 Toyota Yaris 65 0.1% -86.5% 62 1,314 0.2% -56.1% 50 37
65 Honda Accord 63 0.1% 186.4% 72 390 0.1% 55.4% 78 87
66 BMW i7 62 0.1% new  – 62 0.0% new  –
67 MG 5 GT 61 0.1% -27.4% 69 386 0.1% 89.2% 79 82
68 Mercedes GLC 60 0.1% -24.1% 73 254 0.0% -40.1% 97 65
69 Suzuki Jimny 59 0.1% -30.6% 68 674 0.1% -18.4% 61 56
70 Kia Sonet 56 0.1% -76.8% 59 593 0.1% -42.5% 65 50
71 Isuzu D-Max 51 0.1% n/a 42 1,468 0.2% 59.9% 48 51
72 MG ZS 50 0.1% n/a 76 301 0.0% 13.2% 87 80
73 BMW 3 Series 47 0.1% -25.4% 70 449 0.1% 4.7% 71 64
74 Mercedes E-Class 45 0.1% 200.0% 81 410 0.1% 31.4% 74 71
75 Kia Carens 44 0.1% 33.3% 67 279 0.0% 322.7% 89 106
76 BMW 2 Series 43 0.1% 26.5% 135 167 0.0% -16.1% 111 90
77 Nissan Serena 42 0.1% -49.4% 91 314 0.0% 3.0% 85 73
78 Toyota Corolla 40 0.1% -77.3% 85 434 0.1% -20.5% 73 57
79 Toyota Vios 39 0.0% n/a 83 375 0.0% 145.1% 77 93
80 Mazda CX-30 38 0.0% 111.1% 79 271 0.0% 34.2% 90 99
81 Mazda CX-8 38 0.0% 533.3% 88 196 0.0% -0.5% 101 98
82 Chery Tiggo 8 Pro 36 0.0% new 77 449 0.1% new 70  –
83 Nissan Livina 28 0.0% -83.3% 90 509 0.1% -51.4% 66 52
84 BMW 7 Series 28 0.0% 16.7% 74 91 0.0% -18.8% 133 117
85 BMW X3 27 0.0% 3.8% 94 372 0.0% 11.4% 76 67
86 BMW X5 26 0.0% -45.8% 51 466 0.1% 39.9% 69 69
87 Chery Tiggo 7 Pro 26 0.0% new 86 376 0.0% new 75  –
88 Lexus ES 26 0.0% n/a 99 160 0.0% 9.6% 108 110
89 Toyota Corolla Cross 25 0.0% -55.4% 63 1,046 0.1% 28.3% 52 59
90 Mercedes C-Class 25 0.0% -63.2% 56 639 0.1% 184.0% 62 74
91 Lexus NX 25 0.0% 2400.0% 102 154 0.0% 396.8% 109 131
92 MG 4 25 0.0% new 112 77 0.0% new 135  –
93 BMW 5 Series 23 0.0% -25.8% 131 291 0.0% 15.5% 86 89
94 Mazda CX-60 23 0.0% new 101 72 0.0% new 139  –
95 Toyota Camry 21 0.0% -83.7% 89 755 0.1% -7.1% 59 55
96 BMW 4 Series 21 0.0% 600.0% 105 326 0.0% 216.5% 82 104
97 Toyota bZ4X 20 0.0% new 60 471 0.1% new 68 164
98 Mini Countryman 20 0.0% -55.6% 80 214 0.0% -1.8% 98 86
99 Nissan Kicks 20 0.0% -77.5% 125 123 0.0% -71.6% 118 68
100 BMW X6 20 0.0% n/a 134 25 0.0% -10.7% 168 135
101 Mazda MX-5 19 0.0% n/a 104 56 0.0% n/a 144  –
102 Wuling Cortez 18 0.0% -81.6% 98 619 0.1% -82.4% 63 36
103 Mercedes GLE 18 0.0% -71.0% 106 205 0.0% -18.3% 99 72
104 VW Tiguan 18 0.0% 20.0% 107 180 0.0% -34.5% 100 78
105 MG HS 18 0.0% -35.7% 96 158 0.0% -47.5% 106 79
106 Kia Grand Carnival 18 0.0% 5.9% 109 126 0.0% -38.8% 116 95
107 Toyota Land Cruiser 70 17 0.0% 750.0% 123 92 0.0% -30.8% 129 114
108 Mercedes A-Class 16 0.0% 300.0% 113 162 0.0% 78.0% 104 118
109 Dongfeng Gelora 15 0.0% -44.4% 95 222 0.0% 62.0% 94 109
110 Mazda2 15 0.0% -85.1% 119 165 0.0% -58.3% 103 66
111 Mercedes S-Class 15 0.0% -28.6% 108 159 0.0% -8.1% 105 96
112 Nissan Terra 15 0.0% n/a 115 111 0.0% n/a 122  –
113 Mazda CX-9 14 0.0% 100.0% 120 134 0.0% 30.1% 112 103
114 Subaru Crosstrek 12 0.0% new 149 152 0.0% new 107  –
115 Toyota GR 86 12 0.0% n/a 140 78 0.0% n/a 132 133
116 Daihatsu Sirion 10 0.0% -94.4% 116 480 0.1% -12.7% 67 61
117 Hyundai Ioniq 6 10 0.0% new 71 164 0.0% new 102  –
118 Peugeot 3008 10 0.0% -41.2% 128 92 0.0% -45.6% 126 100
119 Mercedes GLA 9 0.0% -66.7% 110 219 0.0% 12.9% 93 84
120 Nissan Magnite 8 0.0% -95.6% 57 226 0.0% -51.7% 92 63
121 Toyota Supra 8 0.0% n/a  – 13 0.0% 550.0% 173 153
122 Jeep Wrangler 7 0.0% n/a 87 300 0.0% n/a 84  –
123 Mercedes EQA 7 0.0% new 118 20 0.0% new 155  –
124 Subaru BRZ 6 0.0% 0.0% 127 132 0.0% 2100.0% 110 137
125 Mazda6 6 0.0% -78.6% 92 119 0.0% 8.2% 115 116
126 BMW X7 6 0.0% -66.7% 103 97 0.0% -10.2% 124 113
127 BMW Z4 6 0.0% 500.0%  – 84 0.0% 265.2% 128 138
128 Dongfeng Glory 560 6 0.0% -70.0% 121 57 0.0% -55.1% 136 107
129 Mini Clubman 5 0.0% 150.0% 132 33 0.0% 6.5% 148 132
130 VW T-Cross 5 0.0% 0.0% 129 31 0.0% 158.3% 149 142
131 Mercedes EQB 5 0.0% new 122 17 0.0% new 156  –
132 Hyundai Staria 4 0.0% -84.6% 117 108 0.0% -51.8% 117 97
133 Mercedes GLS 4 0.0% -55.6% 138 103 0.0% -3.7% 120 101
134 Subaru WRX 3 0.0% n/a 114 102 0.0% n/a 119  –
135 Kia Seltos 3 0.0% 0.0% 111 100 0.0% -51.7% 121 94
136 Mercedes G-Class 3 0.0% -40.0% 139 74 0.0% 270.0% 131 139
137 BMW X4 3 0.0% 200.0% 130 60 0.0% 150.0% 134 136
138 Peugeot 5008 3 0.0% -72.7% 133 53 0.0% -64.2% 138 108
139 BMW 8 Series 3 0.0% 200.0%  – 23 0.0% 9.5% 153 134
140 Peugeot 2008 3 0.0% -99.2% 154 21 0.0% -95.0% 154 70
141 BMW XM 3 0.0% new 126 12 0.0% new 160  –
142 Lexus LS 3 0.0% n/a  – 7 0.0% 0.0% 176 145
143 Mercedes SL 3 0.0% n/a 137 7 0.0% n/a 175  –
144 Toyota Vellfire 2 0.0% -95.0%  – 244 0.0% 8.4% 88 81
145 Mercedes GLB 2 0.0% -92.9% 151 96 0.0% -46.1% 123 102
146 BMW i4 2 0.0% new 144 44 0.0% new 142  –
147 Lexus UX 2 0.0% -80.0%  – 39 0.0% 105.3% 145 111
148 Audi Q5 2 0.0% 0.0% 158 7 0.0% -30.0% 169 144
149 Kia EV6 1 0.0% new 152 52 0.0% new 137  –
150 Mercedes CLA 1 0.0% -90.9% 141 50 0.0% -75.4% 140 92
151 Mercedes EQS 1 0.0% new  – 46 0.0% new 141  –
152 Toyota C-HR 1 0.0% -90.9% 145 37 0.0% -37.3% 146 120
153 Subaru Outback 1 0.0% n/a 97 26 0.0% n/a 150  –
154 Audi A6 1 0.0% 0.0% 147 9 0.0% 200.0% 162 154
155 Audi Q8 1 0.0% 0.0% 136 9 0.0% -10.0% 161 146
156 Mercedes Maybach S Class 1 0.0% n/a 157 7 0.0% n/a 165 150
157 Tata Intra 1 0.0% -96.4%  – 6 0.0% -80.0% 172 126
158 Mercedes Sprinter 1 0.0% 0.0%  – 1 0.0% -97.2% 192 130

Source: GAIKINDO

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