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Toyota monopolises High 4 – Greatest Promoting Automobiles Weblog


The Toyota Town Ace is up 60.2% year-on-year in June.

42,359 new cars hit Taiwanese roads in July, a strong 10.9% year-on-year increase. The year-to-date volume is now up 14.9% to 277,216. Toyota (+11.9%) roughly matches the market to 30.7% share vs. 26.3% so far this year while Lexus (+75.2%) continues to stun in 2nd place with 8.3% share vs. 7.4% year-to-date. Ford (-6.4%) is in difficulty but climbs five spots on June to #3. Below, Hyundai (+59.5%), Mercedes (+30.5%) and Volkswagen (+88.4%) all post splendid scores. At #7, Honda (-41.8%) is penalised by the change of generation of the CR-V: #1 in June, the nameplate only registered 34 units this month.

Toyota monopolises the Top 4 models this month: the Corolla Cross (-0.5%) leads with 9.5% share ahead of the RAV4 (+90.4%), Corolla Altis (+15.4%) and Town Ace (+60.2%). The Lexus NX skyrockets 171.1% year-on-year to rank #5 overall, distancing the Toyota Yaris (+42.8%). The new MG HS is up three ranks on last month to reach a record 7th place with 2.7% share, ahead of the CMC Veryca (-27.5%) and Ford Focus (-20.3%) both in trouble and the Toyota Vios (+55.4%) rounding out the Top 10 in fantastic fashion. Just outside, the Lexus RX (+123.2%) and Honda Fit (+126.8%) impress.

Previous month: Taiwan June 2023: Honda CR-V takes the lead

One year ago: Taiwan July 2022: Honda HR-V up to #4 in stable market (+0.3%)

Full July 2023 Top 10 brands and Top 60 models below.

Taiwan July 2023 – brands:

Pos Brand Jul-23 % /22 Jun 2023 % /22 Pos FY22
1 Toyota 13,003 30.7% 11.9% 1 72,844 26.3% 0.9% 1 1
2 Lexus 3,501 8.3% 75.2% 2 20,447 7.4% 72.4% 2 8
3 Ford 2,075 4.9% -6.4% 8 14,078 5.1% -2.5% 5 3
4 Hyundai 2,074 4.9% 59.5% 7 13,408 4.8% 68.0% 6 n/a
5 Mercedes 1,963 4.6% 30.5% 4 15,272 5.5% 16.0% 4 5
6 Volkswagen 1,718 4.1% 88.4% 11 9,680 3.5% 70.7% 10 11
7 Honda 1,716 4.1% -41.8% 3 15,892 5.7% -2.6% 3 2
8 Nissan 1,701 4.0% -26.1% 10 12,657 4.6% -9.9% 7 4
9 BMW 1,640 3.9% 19.3% 6 11,332 4.1% 10.3% 8 9
10 CMC 1,627 3.8% -22.9% 9 11,286 4.1% -15.5% 9 6

Taiwan July 2023 – models:

Pos Model Jul-23 % /22 Jun 2023 % /22 Pos FY22
1 Toyota Corolla Cross 4,042 9.5% -0.5% 2 21,188 7.6% -6.5% 1 1
2 Toyota RAV4 2,022 4.8% 90.4% 3 9,493 3.4% -11.5% 4 2
3 Toyota Corolla Altis 1,682 4.0% 15.4% 12 9,216 3.3% -8.2% 6 3
4 Toyota Town Ace 1,639 3.9% 60.2% 7 10,108 3.6% 86.8% 3 10
5 Lexus NX 1,597 3.8% 171.1% 4 9,254 3.3% 96.4% 5 13
6 Toyota Yaris 1,587 3.7% 42.8% 5 8,443 3.0% 14.6% 7 8
7 MG HS 1,163 2.7% new 10 6,174 2.2% new 10 n/a
8 CMC Veryca 1,104 2.6% -27.5% 6 8,114 2.9% -14.5% 8 4
9 Ford Focus 926 2.2% -20.3% 9 8,008 2.9% 9.3% 9 7
10 Toyota Vios 875 2.1% 55.4% 44 3,007 1.1% -25.2% 24 16
11 Lexus RX 846 2.0% 123.2% 18 4,173 1.5% 64.2% 15 30
12 Nissan Kicks 831 2.0% -35.9% 14 5,863 2.1% -19.5% 12 6
13 Honda Fit 830 2.0% 126.8% 20 2,980 1.1% -37.3% 25 14
14 Toyota Sienta 767 1.8% 2.7% 36 3,112 1.1% -27.1% 22 15
15 Ford Kuga 734 1.7% -11.7% 25 4,263 1.5% -27.9% 14 9
16 Mitsubishi Delica 703 1.7% -14.0% 16 4,952 1.8% -3.9% 13 11
17 Honda HR-V 672 1.6% -52.0% 17 3,872 1.4% 60.5% 17 21
18 Lexus UX 587 1.4% 8.5% 26 3,483 1.3% 78.9% 18 27
19 VW Tiguan 564 1.3% 176.5% 19 n/a n/a n/a n/a 38
20 Hyundai Tucson 530 1.3% 56.3% 28 3,149 1.1% 20.6% 21 26
21 CMC Zinger 525 1.2% -10.6% 22 3,174 1.1% -16.3% 20 18
22 Hyundai Custin 517 1.2% new 13 3,882 1.4% new 16 n/a
23 Mercedes GLC Class 476 1.1% 85.2% 15 3,448 1.2% 20.9% 19 20
24 Mazda CX-5 459 1.1% 13.6% 21 2,821 1.0% 4.9% 26 17
25 Hyundai Porter 418 1.0% -16.2% 30 2,585 0.9% 11.2% 28 24
26 Nissan Sentra 405 1.0% -26.1% 24 3,059 1.1% -15.2% 23 19
27 Lexus ES 398 0.9% 5.9% 37 2,236 0.8% 14.1% 30 29
28 Mazda3 393 0.9% 61.1% 38 2,444 0.9% 32.2% 29 31
29 Hyundai Venue 379 0.9% 44.1% 31 2,636 1.0% 39.1% 27 22
30 Suzuki Swift 363 0.9% 109.8% 39 1,973 0.7% n/a 34 n/a
31 Kia Sportage 362 0.9% n/a 27 1,507 0.5% n/a 37 n/a
32 Mitsubishi Colt Plus 339 0.8% -28.2% 34 2,226 0.8% -6.0% 31 23
33 VW Golf 308 0.7% 98.7% 47 1,405 0.5% 51.1% 38 n/a
34 Tesla Model Y 303 0.7% n/a 8 5,976 2.2% n/a 11 28
35 VW T-Roc 273 0.6% n/a 23 1,922 0.7% n/a 35 n/a
36 Nissan Tiida 260 0.6% 11.6% 32 1,990 0.7% 26.5% 33 35
37 Kia Carnival 244 0.6% n/a 35 n/a n/a n/a n/a n/a
38 Mazda CX-30 242 0.6% -52.5% 41 n/a n/a n/a n/a 33
39 Skoda Kodiaq 240 0.6% 29.0% 53 1,146 0.4% n/a 41 n/a
40 Mercedes C Class 233 0.6% -10.4% 49 1,870 0.7% -8.6% 36 34
41 Volvo XC60 207 0.5% 10.1% 57 1,106 0.4% -12.8% 43 37
42 Fuso Canter 189 0.4% n/a 33 n/a n/a n/a n/a n/a
43 Toyota Camry 187 0.4% -59.9% 46 2,154 0.8% -2.9% 32 25
44 Subaru Forester 187 0.4% -51.8% 50 1,346 0.5% n/a 39 n/a
45 BMW X3 185 0.4% -28.0% n/a 932 0.3% -45.0% 52 40
46 BMW 3 Series 179 0.4% -10.5% 56 1,049 0.4% -13.1% 46 n/a
47 Mercedes GLB Class 173 0.4% n/a n/a 762 0.3% n/a 58 n/a
48 Skoda Octavia 172 0.4% 126.3% 60 881 0.3% 204.8% 55 n/a
49 Toyota Sienna 171 0.4% -45.2% n/a n/a n/a n/a n/a n/a
50 Honda Civic 167 0.4% n/a n/a n/a n/a n/a n/a n/a
51 Toyota Corolla Sport 167 0.4% -20.1% n/a 1,060 0.4% -9.7% 45 n/a
52 Ford Ranger 162 0.4% n/a 43 n/a n/a n/a n/a n/a
53 Kia Picanto 153 0.4% 71.9% n/a 691 0.2% -0.3% n/a n/a
54 Ford Tourneo 151 0.4% n/a 51 n/a n/a n/a n/a n/a
55 Mitsubishi Outlander 150 0.4% -38.8% 58 n/a n/a n/a n/a n/a
56 Luxgen URX 150 0.4% 15.4% n/a 809 0.3% 19.7% 57 n/a
57 Toyota Hilux 147 0.3% -14.5% n/a 1,046 0.4% -10.9% 48 n/a
58 Toyota C-HR 141 0.3% -9.0% n/a n/a n/a n/a n/a n/a
59 BMW X1 136 0.3% 23.6% 45 n/a n/a n/a n/a n/a
60 Mercedes GLE Class 133 0.3% -56.4% 40 1,131 0.4% -33.3% 42 36

Source: u-car.com.tw

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