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Toyota monopolises High 7 common vehicles for 2nd time in 3 months – Finest Promoting Vehicles Weblog


Toyota Prius sales are up 238.1% year-on-year.

New vehicle sales in Japan climb 10.7% year-on-year in October to 397,672 units, meaning the year-to-date tally is now up 15.1% or over 525,000 sales to 4,005,158. This is the first time since 2019 that the Japanese market crosses the 4 million unit benchmark after 10 months. The Top 2 manufacturers outpace the market: Toyota (+14.5%) reaches 31.9% share while Honda (+36%) is up two spots on September to #2 and 14.5% share vs. 12% year-to-date. Daihatsu (-7.4%) underperforms year-on-year in third place but still manages a strong 13.8% share vs 12.4% so far this year. Suzuki (+0.5%) lurks just 463 sales  below. Nissan (+9.1%) can’t quite match the market growth but remains in 5th place above a disappointing Mazda (-2.8%). Lexus (+140.150, Mitsubishi (+51%), Isuzu (+29.3%) and to a lesser extent Subaru (+12%) all post fantastic gains. Below, notice BYD (+3350%) off a low year-ago base, Citroen (+109.4%), Maserati (+108.9%) and Land Rover (+77.4%).

Toyota monopolises the Top 7 regular cars for the second time in the past 3 months. The Yaris/Cross (+12.6%) dominates again above the Corolla/Cross (+21.2%) while the Roomy (+35.3%) overtakes the Sienta (-0.7%) for third place. The Prius (+238.1%), Noah (+11.9%) and Voxy (+1.5%) follow. The Honda Vezel (+64.9%) is the best of the rest at #8, distancing the Nissan Note (-11.2%) in difficulty. The Nissan Serena (+39.2%) is up strongly to round out the Top 10. Below, the Toyota Harrier (+515.3%), Subaru Impreza (+87.2%) and Honda StepWGN (+76.3%) stand out.

Over in the kei cars ranking, the Honda N-Box (+40.2%) is by far the best-selling vehicle in Japan with almost 23,000 sales. The Top 6 models are in the same order as in the year-to-date charts. The Daihatsu Tanto (+5.4%) and Suzuki Spacia (+3.7%) are soft above the Suzuki Hustler (+36.5%) and Daihatsu Move (-13.6%). The Daihatsu Taft (+65.9%) lodges the largest year-on-year gain in the Top 10, with the Mitsubishi Delica Mini/eK (+122.9%), Honda N-WGN (+61.9%) and Nissan Sakura (+59%) making waves below.

Previous month: Japan September 2023: VW T-Roc up to #3 foreigner, market up 10.7%

One year ago: Japan October 2022: Daihatsu (+87.8%) surges, Toyota Sienta up to #2, market up 28.6%

Full October 2023 Top 50 All brands, Top 50 regular cars and Top 35 All kei cars below.

Japan October 2023 – brands:

Pos Brand Oct-23 % /22 Sep 2023 % /22 Pos FY22
1 Toyota 126,798 31.9% + 14.5% 1 1,335,139 33.3% + 27.8% 1 1
2 Honda 57,670 14.5% + 36.0% 4 482,057 12.0% + 2.6% 4 4
3 Daihatsu 54,948 13.8% – 7.4% 3 496,551 12.4% + 6.5% 3 3
4 Suzuki 54,485 13.7% + 0.5% 2 548,421 13.7% + 10.9% 2 2
5 Nissan 35,939 9.0% + 9.1% 5 408,069 10.2% + 7.9% 5 5
6 Mazda 14,861 3.7% – 2.8% 6 154,022 3.8% + 12.2% 6 6
7 Subaru 10,035 2.5% + 12.0% 8 84,685 2.1% + 1.2% 8 7
8 Mitsubishi 9,302 2.3% + 51.0% 7 85,719 2.1% + 11.8% 7 8
9 Lexus 7,179 1.8% + 140.1% 9 82,738 2.1% + 132.9% 9 12
10 Isuzu 4,170 1.0% + 29.3% 10 55,118 1.4% + 60.9% 10 10
11 Mercedes 3,570 0.9% + 0.9% 11 41,193 1.0% + 3.4% 11 9
12 Mitsubishi Fuso 3,083 0.8% + 38.7% 14 30,613 0.8% + 41.6% 13 15
13 BMW 2,436 0.6% – 17.0% 13 27,684 0.7% + 10.9% 14 14
14 Volkswagen 2,194 0.6% – 5.4% 12 25,145 0.6% – 1.8% 15 13
15 Hino 1,913 0.5% – 5.3% 15 32,215 0.8% – 13.0% 12 11
16 Audi 1,422 0.4% – 14.9% 16 19,503 0.5% + 16.0% 16 16
17 Mini 1,284 0.3% – 19.9% 17 14,398 0.4% – 8.0% 17 17
18 UD Trucks 798 0.2% – 13.4% 21 8,506 0.2% + 9.8% 20 20
19 Volvo 708 0.2% – 33.7% 18 12,006 0.3% – 8.8% 18 18
20 Land Rover 699 0.2% + 77.4% 22 7,340 0.2% + 91.8% 21 26
21 Jeep 600 0.2% – 16.4% 19 9,643 0.2% + 14.7% 19 19
22 Renault 556 0.1% – 8.7% 24 6,226 0.2% – 14.6% 24 21
23 Peugeot 475 0.1% – 6.7% 23 6,779 0.2% + 2.7% 22 22
24 Porsche 402 0.1% + 29.7% 20 6,653 0.2% + 14.2% 23 23
25 Fiat 308 0.1% + 14.9% 26 3,785 0.1% – 22.3% 26 24
26 Citroen 266 0.1% + 109.4% 25 4,414 0.1% + 23.1% 25 25
27 Maserati 188 0.0% + 108.9% 27 1,347 0.0% + 34.8% 28 30
28 BYD 138 0.0% + 3350.0% 28 1,071 0.0% + 4768.2% 31 48
29 Abarth 133 0.0% – 16.4% 31 1,194 0.0% – 47.3% 29 27
30 Ferrari 112 0.0% – 16.4% 30 1,183 0.0% – 9.1% 30 29
31 Hyundai 85 0.0% + 34.9% 40 385 0.0% – 11.3% 38 37
32 Alfa Romeo 61 0.0% – 47.9% 29 1,408 0.0% + 2.8% 27 28
33 Chevrolet 59 0.0% – 19.2% 32 686 0.0% + 8.5% 33 34
34 Bentley 57 0.0% – 25.0% 35 528 0.0% – 1.3% 35 35
35 Jaguar 48 0.0% – 41.5% 36 581 0.0% – 29.3% 34 31
36 DS 43 0.0% – 28.3% 34 808 0.0% + 41.8% 32 33
37 Alpina 43 0.0% + 95.5% 44 262 0.0% – 2.2% 41 42
38 Aston Martin 40 0.0% + 48.1% 42 363 0.0% + 26.5% 39 40
39 Lotus 39 0.0% + 1850.0% 38 147 0.0% – 14.0% 46 44
40 Lamborghini 34 0.0% – 35.8% 33 460 0.0% – 13.9% 37 36
41 Cadillac 29 0.0% – 27.5% 39 478 0.0% – 32.2% 36 32
42 Scania 26 0.0% + 136.4% 37 315 0.0% + 24.0% 40 41
43 McLaren 23 0.0% + 228.6% 46 149 0.0% + 29.6% 45 45
44 Dodge 20 0.0% – 20.0% 43 197 0.0% – 49.7% 43 38
45 Ford 17 0.0% – 34.6% 41 261 0.0% – 28.9% 42 39
46 Rolls-Royce 15 0.0% + 50.0% 45 175 0.0% – 16.3% 44 43
47 Chrysler 3 0.0% + 50.0%  – 9 0.0% – 57.1% 50 50
48 Morgan 2 0.0% – 60.0%  – 21 0.0% – 8.7% 47 49
49 Buick 1 0.0% n/a  – 8 0.0% + 0.0% 51 54
50 Lancia 1 0.0% – 87.5%  – 6 0.0% – 57.1% 54 51
 – Others  354 0.1% – 41.3%  – 4,449 0.1% + 3.9%  –  –

Japan October 2023 – models (regular cars):

Pos Model Oct-23 /22 Sep 2023 /22 Pos FY22
1 Toyota Yaris/Cross 15,917 + 12.6% 1 163,214 + 25.3% 1 1
2 Toyota Corolla/Cross 11,817 + 21.2% 2 130,146 + 29.6% 2 2
3 Toyota Roomy 11,022 + 35.3% 4 80,689 – 5.5% 7 4
4 Toyota Sienta 10,668 – 0.7% 3 111,748 + 189.0% 3 8
5 Toyota Prius 8,767 + 238.1% 6 83,528 + 226.0% 6 20
6 Toyota Noah 8,020 + 11.9% 7 83,968 + 108.9% 5 11
7 Toyota Voxy 7,307 + 1.5% 9 78,849 + 106.1% 8 13
8 Honda Vezel 7,085 + 64.9% 14 42,863 + 19.6% 17 14
9 Nissan Note 6,753 – 11.2% 5 89,648 + 8.1% 4 3
10 Nissan Serena 6,188 + 39.2% 8 62,840 + 38.5% 12 12
11 Toyota Raize 5,754 – 33.6% 13 53,760 – 18.6% 13 5
12 Honda StepWGN 5,420 + 76.3% 15 35,025 + 37.2% 20 16
13 Toyota Harrier 5,390 + 515.3% 16 64,538 + 116.7% 11 18
14 Toyota Aqua 5,252 – 25.0% 10 68,856 + 36.4% 9 7
15 Honda Freed 5,050 – 13.8% 11 65,035 + 4.5% 10 6
16 Toyota Alphard 5,024 + 7.7% 12 43,326 – 6.0% 16 10
17 Honda Fit 4,726 + 0.8% 17 48,504 + 7.2% 15 9
18 Subaru Impreza 4,553 + 87.2% 20 25,895 + 58.7% 22 26
19 Honda ZR-V 3,652 new 25 n/a new n/a  –
20 Toyota Land Cruiser W 3,556 + 55.0% 18 48,926 + 79.6% 14 17
21 Suzuki Solio 3,522 – 11.7% 19 41,156 + 41.5% 18 15
22 Toyota Crown 3,132 + 22.5% 21 34,581 #VALUE! 21 31
23 Mazda CX-5 2,669 – 13.3% 37 21,935 – 12.3% 29 21
24 Toyota Vellfire 2,360 + 1866.7% 24 n/a n/a n/a n/a
25 Mazda CX-30 2,328 + 106.9% n/a 15,250 + 20.7% 32 34
26 Suzuki Jimny Wagon 2,320 + 47.2% 27 22,444 + 85.5% 26 30
27 Toyota RAV4 2,140 – 1.8% 22 36,759 + 53.9% 19 22
28 Lexus NX350H 2,112 + 268.6% 26 25,843 + 431.2% 23 n/a
29 Subaru Forester 2,065 + 18.3% 29 18,785 + 1.7% 30 24
30 Nissan X-Trail 2,027 + 15.1% 30 22,598 + 73.1% 25 29
31 Suzuki Swift 1,900 – 4.0% 28 22,375 + 13.5% 27 23
32 Nissan Kicks 1,613 + 10.1% 32 12,799 – 16.8% 36 28
33 Mazda CX-8 1,532 + 29.8% 39 13,956 + 32.4% 34 39
34 Mazda2 1,509 – 28.5% 35 17,637 – 7.6% 31 25
35 Suzuki Xbee 1,396 + 25.2% 38 11,269 + 23.3% 40 41
36 Mitsubishi Delica D5 1,393 – 6.8% 31 15,037 + 22.7% 33 33
37 Honda Civic 1,373 + 125.8% 33 11,340 + 73.3% 39 47
38 Daihatsu Rocky 1,203 – 46.2% 34 13,682 – 17.7% 35 27
39 Mitsubishi Outlander 1,188 + 137.6% 36 11,252 – 26.0% 41 32
40 Toyota Passo 980 – 62.4% 23 25,832 + 1.9% 24 19
41 Mazda CX-60 976 – 43.8% 43 22,305 + 1580.9% 28 n/a
42 Daihatsu Thor 969 – 9.9% 41 9,010 + 10.2% 43 43
43 Mazda3 951 – 9.2% 42 12,186 + 14.2% 37 36
44 Toyota Hiace W 934 + 20.2% 44 9,267 + 37.5% 42 46
45 Nissan Leaf 886 + 113.0% 50 8,147 – 20.2% 45 40
46 Subaru Levorg 734 – 57.2% 40 11,386 + 5.4% 38 35
47 Toyota JPN Taxi 682 + 91.6% n/a n/a n/a n/a n/a
48 Mazda CX-3 626 + 8.9% 45 n/a n/a n/a 48
49 Lexus RX350 599 + 0.0% n/a n/a n/a n/a n/a
50 Toyota Camry 597 + 24.9% 46 n/a n/a n/a n/a

Japan October 2023 – models (kei cars):

Pos Model Oct-23 /22 Sep 2023 /22 Pos FY22
1 Honda N-BOX 22,943 + 40.2% 1 190,608 + 13.5% 1 1
2 Daihatsu Tanto 15,795 + 5.4% 2 131,612 + 63.2% 2 2
3 Suzuki Spacia 9,439 + 3.7% 3 99,779 + 23.7% 3 3
4 Suzuki Hustler 8,953 + 36.5% 4 67,578 + 17.1% 5 7
5 Daihatsu Move 7,888 – 13.6% 5 92,277 + 23.9% 4 4
6 Daihatsu Taft 6,523 + 65.9% 6 47,475 + 0.2% 10 10
7 Nissan Roox 6,185 – 1.3% 8 59,056 – 3.1% 8 6
8 Suzuki Alto 5,979 – 2.0% 9 59,299 + 5.2% 7 8
9 Daihatsu Mira 5,859 – 18.7% 10 52,567 – 3.7% 9 9
10 Suzuki WagonR 5,640 – 26.2% 7 61,673 – 8.6% 6 5
11 Mitsubishi Delica Mini/eK 4,545 + 122.9% 11 31,064 + 34.1% 15 14
12 Honda N-WGN 3,731 + 61.9% 14 32,036 – 7.0% 13 12
13 Suzuki Jimny 3,450 + 7.1% 15 33,360 – 6.7% 11 13
14 Nissan Sakura 2,990 + 59.0% 13 31,973 + 115.7% 14 15
15 Honda N-ONE 1,716 + 24.7% 16 16,470 + 1.5% 16 16
16 Nissan Dayz 1,486 – 50.7% 12 32,138 – 19.3% 12 11
17 Suzuki Every Wagon 1,251 – 21.3% 17 15,232 + 20.2% 17 18
18 Mazda Flair Wagon 1,237 + 29.3% 18 10,578 + 35.7% 18 20
19 Toyota Pixis 790 – 4.6% 19 9,145 – 38.7% 19 17
20 Mazda Flair Crossover 546 + 24.7% 20 5,288 + 17.2% 22 22
21 Subaru Chiffon 482 + 10.6% 21 3,885 + 7.8% 26 25
22 Nissan NV100 Clipper Rio 425 + 9.3% 22 4,591 + 31.3% 23 24
23 Mazda Carol 425 + 58.6% 24 4,250 + 63.0% 24 29
24 Daihatsu Copen 353 – 24.4% 25 4,065 + 4.8% 25 23
25 Mazda Flair   320 – 11.8% 23 3,620 + 8.8% 27 27
26 Subaru Pleo 244 + 8.0% 27 1,940 – 25.1% 28 30
27 Mitsubishi eK Cross EV 231 – 51.9% 26 6,347 + 103.9% 21 26
28 Toyota Copen GR Sport 136 + 13.3% 28 1,345 – 17.7% 30 32
29 Mazda Scrum Wagon 94 – 31.4% 29 1,035 – 6.0% 31 33
30 Toyota C+POD 58 – 9.4% 32 275 – 75.6% 33 34
31 Mitsubishi Town Box 50 + 6.4% 31 451 + 1.3% 32 35
32 Daihatsu Cast 22 – 98.4% 30 8,153 – 36.0% 20 19
33 Subaru Stella 4 – 98.5% 33 1,698 – 41.6% 29 28
34 Honda S660 1 – 66.7%  – 5 – 99.8% 34 31
35 Daihatsu Wake 0 – 100.0%  – 3 – 100.0% 35 21

Sources: JADA, JMVA, JAIA

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