First podium finish for the Toyota Yaris Cross in Italy.
Coming off very weak year-ago volumes, new car sales in Italy lift 40.8% year-on-year in March to 168,294 units, simply returning to its March 2021 level (171,064. The year-to-date tally is up 26.2% to 427,019 sales, still -20.6% off the 538,060 units of the first quarter of 2019. As it is also the case in Spain, private sales vastly trail the market at +16.7% to 86,198 units and 50.7% share vs. 60.8% in March 2022. Year-to-date, private sales edge up 10% to 238,047 and 55% share vs. 63.1% over the first quarter of 2022. Self registrations are up 31% to 14,006 for the month and up 8.8% to 35,471 YTD. Long term leases surge 90.2% to 46,672 and 27.4% share vs. 20.2% a year ago and are up 71.7% YTD to 111,099 and 25.7% vs. 18.9% over the same period in 2022. Short term rentals are in even better shape at +178.2% to 12,823 units and 7.5% share vs. 3.8% and up 140% YTD to 20,493 and 4.7% share vs. 2.5%. Finally company sales grow 34.5% to 10,466 and are up 32.9% YTD to 27,460.
Looking at sales by alimentation, petrol climbs 45.9% in March to 48,353 and 28.4% share vs. 27.3% in March 2022 and is up 26.8% YTD to 117,284 and 27.1% share vs. 27% last year. Diesel holds itself well for a change at +35.1% to 34,495 sales and 20.3% share vs. 21% and up 18.9% YTD to 84,647 and 19.6% share vs. 20.8% a year ago. LPG is up a measured 15% to 12,925 for the month and up 29.7% to 39,620 YTD. HEV are up 48.2% to 58,673 and 34.5% share vs. 32.6% a year ago, that includes 15,921 full hybrids (+43.3%) and 42,752 mild hybrids (+50.1%). Year-to-date HEV sales are up 33.3% to 154,735 and 35.8% vs. 33.8% in 2022, including 41,528 full hybrids (+31.2%) and 113,207 mild hybrids (+34.1%). PHEV sals are up a disappointing 19.6% to 7,337 and up 11% YTD to 19,090. Finally BEV soar 81.5% to 8,195 and 4.8% share vs. 3.7% in March 2022 and gain 45% YTD to 16,455 and 3.8% share vs. 3.3% last year.
In the brands ranking, Fiat only manages a +11.4% year-on-year gain and falls to its 2nd lowest market share ever at home at 10.3% (worst is 9.9% in pandemic-disrupted March 2020). The Italian carmaker is up just 6.1% year-to-date to 11.9% share vs. 13.6% over the Full Year 2022. Volkswagen (+31.7%) also trails the market to a weak 7% share in 2nd place while Peugeot (+60.4%) is up four spots on February to close out the podium. Toyota (+32.7%), Ford (+28.1%) and Dacia (+16.1%) follow but all lose market share year-on-year. Jeep (+81%) and Opel (+50.7%) both beat the market in the remainder of the Top 10 while Renault (+40.2%) matches it. Below, MG (+339.6%) breaks its volume (2,378) and share (1.4%) records with Alfa Romeo (+267.1%), DR Motor (+206.4%), Tesla (+175.7%), Cupra (+125.5%), Nissan (+106%), Mini (+75.8%) and Hyundai (+70.5%) also in outstanding shape.
Model-wise, the Fiat Panda (-2.8%) stumbles down to its lowest market share since August 2021 at 5.9%. The Lancia Ypsilon (+40.2%) rallies back up 10 spots on February to land at #2 and now ranks #4 year-to-date. The Toyota Yaris Cross (+161.1%) manages its first ever Italian podium finish at #3, eclipsing its previous best of #5 hit in December 2021 and January 2022. The Opel Corsa (+113.8%) and Jeep Renegade (+94.2%) also post outlandish results to round out the Top 5. The Dacia Sandero (+35.7%) falls four ranks on last month to #6 with the Citroen C3 (-20.8%) in a rut at #7 vs. #2 a year ago in March 2022. The Peugeot 3008 (+144.1%) is up 9 spots on February to #8, the nameplate’s second highest monthly ranking in Italy below the #7 it reached in March 2020.
Previous month: Italy February 2023: Volkswagen (+56.6%), Dacia (+51.6%), Toyota (+46.5%) race up in market at +17.5%
One year ago: Italy March 2022: Citroen C3 up to record #2, Dacia (+26%) defies market off -29.7%
Full March 2023 Top 45 brands and Top 50 models below.
Italy March 2023 – brands:
| Pos | Brand | Mar-23 | % | /22 | Feb | 2023 | % | /22 | Pos | FY22 |
| 1 | Fiat | 17,379 | 10.3% | 11.4% | 1 | 50,619 | 11.9% | 6.1% | 1 | 1 |
| 2 | Volkswagen | 11,710 | 7.0% | 31.7% | 2 | 34,097 | 8.0% | 41.9% | 2 | 2 |
| 3 | Peugeot | 10,589 | 6.3% | 60.4% | 7 | 22,259 | 5.2% | 10.3% | 6 | 5 |
| 4 | Toyota | 9,861 | 5.9% | 32.7% | 3 | 27,721 | 6.5% | 32.6% | 3 | 3 |
| 5 | Ford | 9,798 | 5.8% | 28.1% | 5 | 23,699 | 5.5% | -3.2% | 5 | 4 |
| 6 | Dacia | 8,082 | 4.8% | 16.1% | 4 | 24,557 | 5.8% | 28.0% | 4 | 6 |
| 7 | Jeep | 7,998 | 4.8% | 81.0% | 8 | 20,816 | 4.9% | 52.7% | 8 | 10 |
| 8 | Renault | 7,323 | 4.4% | 40.2% | 6 | 21,071 | 4.9% | 32.2% | 7 | 7 |
| 9 | Citroen | 7,280 | 4.3% | 3.4% | 10 | 16,543 | 3.9% | 8.6% | 10 | 8 |
| 10 | Opel | 6,911 | 4.1% | 50.7% | 14 | 14,111 | 3.3% | 11.7% | 12 | 13 |
| 11 | Audi | 6,868 | 4.1% | 23.7% | 9 | 17,043 | 4.0% | 32.0% | 9 | 9 |
| 12 | BMW | 6,128 | 3.6% | 49.5% | 11 | 14,992 | 3.5% | 18.7% | 11 | 11 |
| 13 | Nissan | 5,226 | 3.1% | 106.0% | 16 | 11,083 | 2.6% | 68.9% | 17 | 17 |
| 14 | Mercedes | 5,175 | 3.1% | 13.3% | 12 | 13,677 | 3.2% | 23.0% | 13 | 12 |
| 15 | Lancia | 5,059 | 3.0% | 40.3% | 20 | 11,098 | 2.6% | 3.1% | 16 | 16 |
| 16 | Hyundai | 4,951 | 2.9% | 70.5% | 15 | 12,565 | 2.9% | 29.9% | 14 | 15 |
| 17 | Kia | 4,768 | 2.8% | 16.2% | 13 | 12,503 | 2.9% | 15.1% | 15 | 14 |
| 18 | Suzuki | 3,509 | 2.1% | 65.9% | 19 | 8,378 | 2.0% | 17.1% | 19 | 20 |
| 19 | Skoda | 3,214 | 1.9% | 73.9% | 17 | 8,445 | 2.0% | 50.3% | 18 | 18 |
| 20 | DR Motor | 3,046 | 1.8% | 206.4% | 18 | 6,934 | 1.6% | 145.5% | 20 | 19 |
| 21 | Alfa Romeo | 2,992 | 1.8% | 267.1% | 22 | 6,535 | 1.5% | 203.0% | 21 | 23 |
| 22 | Tesla | 2,911 | 1.7% | 175.7% | 25 | 4,550 | 1.1% | 232.9% | 25 | 32 |
| 23 | MG | 2,378 | 1.4% | 339.6% | 28 | 4,799 | 1.1% | 287.0% | 24 | 30 |
| 24 | Mini | 2,069 | 1.2% | 75.8% | 21 | 5,445 | 1.3% | 15.5% | 22 | 21 |
| 25 | Cupra | 1,840 | 1.1% | 125.5% | 26 | 3,788 | 0.9% | 130.1% | 27 | 25 |
| 26 | Mazda | 1,616 | 1.0% | 67.3% | 24 | 5,076 | 1.2% | 87.0% | 23 | 26 |
| 27 | Volvo | 1,578 | 0.9% | 28.7% | 23 | 4,378 | 1.0% | 36.1% | 26 | 22 |
| 28 | Seat | 1,514 | 0.9% | 7.2% | 27 | 3,450 | 0.8% | -8.2% | 28 | 24 |
| 29 | DS | 828 | 0.5% | 26.0% | 30 | 2,050 | 0.5% | 36.2% | 31 | 31 |
| 30 | Porsche | 787 | 0.5% | 6.5% | 31 | 2,098 | 0.5% | 17.4% | 30 | 29 |
| 31 | Land Rover | 743 | 0.4% | 65.5% | 29 | 2,503 | 0.6% | 75.8% | 29 | 27 |
| 32 | Honda | 632 | 0.4% | 3.8% | 32 | 1,590 | 0.4% | -16.5% | 32 | 28 |
| 33 | Smart | 554 | 0.3% | 48.5% | 35 | 1,333 | 0.3% | 38.7% | 34 | 33 |
| 34 | Lynk & Co | 535 | 0.3% | 1625.8% | 34 | 1,441 | 0.3% | 263.0% | 33 | 34 |
| 35 | Maserati | 469 | 0.3% | 252.6% | 36 | 1,051 | 0.2% | 188.0% | 36 | 37 |
| 36 | EVO | 395 | 0.2% | -22.7% | 33 | 1,176 | 0.3% | -31.8% | 35 | 35 |
| 37 | Subaru | 395 | 0.2% | 153.2% | 37 | 755 | 0.2% | 54.7% | 37 | 40 |
| 38 | Mitsubishi | 292 | 0.2% | 43.8% | 39 | 529 | 0.1% | 7.5% | 39 | 38 |
| 39 | Lexus | 291 | 0.2% | -26.0% | 38 | 696 | 0.2% | -35.0% | 38 | 36 |
| 40 | Jaguar | 130 | 0.1% | -54.4% | 40 | 344 | 0.1% | -40.9% | 40 | 39 |
| 41 | Ferrari | 85 | 0.1% | -9.6% | 41 | 204 | 0.0% | -6.8% | 41 | 42 |
| 42 | Mahindra | 43 | 0.0% | 437.5% | 44 | 118 | 0.0% | 18.0% | 42 | 41 |
| 43 | SsangYong | 30 | 0.0% | -48.3% | 42 | 110 | 0.0% | -29.5% | 43 | 43 |
| 44 | Lamborghini | 28 | 0.0% | 0.0% | 43 | 104 | 0.0% | 46.5% | 44 | 44 |
| 45 | Aston Martin | 6 | 0.0% | 20.0% | 45 | 27 | 0.0% | 68.8% | 45 | 45 |
| – | Others | 278 | 0.2% | 302.9% | – | 656 | 0.2% | 268.5% | – | – |
Italy March 2023 – models:
| Pos | Model | Mar-23 | % | /22 | Feb | 2023 | % | /22 | Pos | FY22 |
| 1 | Fiat Panda | 9,922 | 5.9% | -2.8% | 1 | 28,593 | 6.7% | -4.1% | 1 | 1 |
| 2 | Lancia Ypsilon | 5,059 | 3.0% | 40.2% | 12 | 11,098 | 2.6% | 3.1% | 4 | 2 |
| 3 | Toyota Yaris Cross | 4,686 | 2.8% | 161.1% | 6 | 11,092 | 2.6% | 67.4% | 5 | 9 |
| 4 | Opel Corsa | 4,278 | 2.5% | 113.8% | 14 | 8,120 | 1.9% | 67.5% | 11 | 17 |
| 5 | Jeep Renegade | 4,148 | 2.5% | 94.2% | 4 | 12,503 | 2.9% | 87.5% | 3 | 6 |
| 6 | Dacia Sandero | 4,096 | 2.4% | 35.7% | 2 | 12,769 | 3.0% | 33.2% | 2 | 4 |
| 7 | Citroen C3 | 3,887 | 2.3% | -20.8% | 7 | 9,195 | 2.2% | 3.3% | 9 | 5 |
| 8 | Peugeot 3008 | 3,310 | 2.0% | 144.1% | 17 | 6,675 | 1.6% | 28.7% | 15 | 19 |
| 9 | Dacia Duster | 3,278 | 1.9% | 18.6% | 8 | 9,648 | 2.3% | 24.6% | 7 | 12 |
| 10 | Fiat 500X | 3,147 | 1.9% | 48.7% | 11 | 8,056 | 1.9% | 12.0% | 12 | 14 |
| 11 | Jeep Compass | 3,129 | 1.9% | 32.0% | 13 | 7,774 | 1.8% | 10.3% | 13 | 15 |
| 12 | Fiat 500 | 3,090 | 1.8% | 86.5% | 3 | 10,950 | 2.6% | 83.4% | 6 | 3 |
| 13 | Nissan Qashqai | 3,071 | 1.8% | 194.7% | 16 | 6,214 | 1.5% | 158.4% | 19 | 29 |
| 14 | Renault Captur | 3,012 | 1.8% | 14.7% | 9 | 8,547 | 2.0% | 28.0% | 10 | 11 |
| 15 | Peugeot 2008 | 2,712 | 1.6% | 64.3% | 26 | 5,672 | 1.3% | -5.4% | 21 | 20 |
| 16 | Ford Puma | 2,668 | 1.6% | -8.7% | 10 | 7,028 | 1.6% | -25.0% | 14 | 7 |
| 17 | VW T-Roc | 2,662 | 1.6% | 20.6% | 5 | 9,456 | 2.2% | 157.3% | 8 | 13 |
| 18 | Ford Kuga | 2,584 | 1.5% | 42.5% | 25 | 5,510 | 1.3% | -1.3% | 22 | 24 |
| 19 | Peugeot 208 | 2,528 | 1.5% | -11.7% | 31 | 5,069 | 1.2% | -28.1% | 24 | 10 |
| 20 | Kia Sportage | 2,353 | 1.4% | 98.2% | 27 | 4,928 | 1.2% | 70.9% | 26 | 23 |
| 21 | Hyundai Tucson | 2,139 | 1.3% | 121.0% | 22 | 4,953 | 1.2% | 60.0% | 25 | 30 |
| 22 | Alfa Romeo Tonale | 2,129 | 1.3% | new | 29 | 4,524 | 1.1% | new | 28 | n/a |
| 23 | Renault Clio | 2,107 | 1.3% | 38.1% | 18 | 6,669 | 1.6% | 20.7% | 16 | 18 |
| 24 | Ford Focus | 1,912 | 1.1% | 87.8% | 15 | 5,875 | 1.4% | 129.4% | 20 | 44 |
| 25 | VW T-Cross | 1,892 | 1.1% | 31.1% | 19 | 6,320 | 1.5% | 48.4% | 18 | 16 |
| 26 | Audi Q3 | 1,878 | 1.1% | 42.8% | 30 | 4,190 | 1.0% | 60.7% | 29 | 25 |
| 27 | Citroen C3 Aircross | 1,837 | 1.1% | 5.1% | 35 | 4,637 | 1.1% | 4.1% | 27 | 22 |
| 28 | VW Tiguan | 1,769 | 1.1% | 77.4% | 23 | 5,158 | 1.2% | 89.4% | 23 | 32 |
| 29 | Ford Fiesta | 1,764 | 1.0% | 244.5% | n/a | 3,111 | 0.7% | 25.2% | 37 | 40 |
| 30 | VW Polo | 1,757 | 1.0% | 56.3% | 24 | 4,161 | 1.0% | -17.2% | 30 | 26 |
| 31 | Tesla Model Y | 1,697 | 1.0% | n/a | 33 | 2,960 | 0.7% | n/a | 44 | n/a |
| 32 | Toyota Yaris | 1,608 | 1.0% | -42.4% | 21 | 6,503 | 1.5% | -10.8% | 17 | 8 |
| 33 | Cupra Formentor | 1,488 | 0.9% | 89.1% | 44 | 3,108 | 0.7% | n/a | 38 | 39 |
| 34 | Nissan Juke | 1,439 | 0.9% | 110.4% | n/a | n/a | n/a | n/a | n/a | n/a |
| 35 | Opel Mokka | 1,427 | 0.8% | 60.3% | 45 | 3,120 | 0.7% | -21.7% | 36 | 34 |
| 36 | BMW X1 | 1,388 | 0.8% | 51.2% | 50 | 3,030 | 0.7% | -19.8% | 42 | 38 |
| 37 | Citroen C5 Aircross | 1,270 | 0.8% | n/a | n/a | 2,659 | 0.6% | n/a | 49 | n/a |
| 38 | Fiat Tipo | 1,185 | 0.7% | 151.6% | n/a | 3,074 | 0.7% | 34.7% | 41 | 28 |
| 39 | Suzuki Vitara | 1,167 | 0.7% | n/a | n/a | 2,791 | 0.7% | n/a | 46 | n/a |
| 40 | DR 4.0 | 1,163 | 0.7% | n/a | n/a | n/a | n/a | n/a | n/a | 31 |
| 41 | VW Golf | 1,151 | 0.7% | 3.9% | n/a | n/a | n/a | n/a | n/a | 27 |
| 42 | Audi A1 | 1,142 | 0.7% | 61.1% | 41 | 2,632 | 0.6% | n/a | 50 | n/a |
| 43 | Hyundai i10 | 1,131 | 0.7% | 85.4% | 48 | 3,432 | 0.8% | 70.2% | 32 | 35 |
| 44 | Mercedes GLA | 1,130 | 0.7% | 46.2% | 37 | 3,466 | 0.8% | 67.4% | 31 | 37 |
| 45 | Tesla Model 3 | 1,123 | 0.7% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 46 | MG HS | 1,106 | 0.7% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 47 | Mini Countryman | 1,097 | 0.7% | 151.6% | 40 | 3,022 | 0.7% | 29.2% | 43 | 49 |
| 48 | VW Taigo | 1,092 | 0.6% | 11.7% | 42 | 3,176 | 0.7% | 60.1% | 35 | 48 |
| 49 | Toyota C-HR | 1,059 | 0.6% | -4.2% | 28 | 3,224 | 0.8% | 17.3% | 34 | 41 |
| 50 | Audi A3 | 1,013 | 0.6% | -3.0% | 47 | 2,558 | 0.6% | -2.0% | 51 | 33 |
| n/a | DR 5.0 | 1,008 | 0.6% | n/a | 20 | 3,103 | 0.7% | n/a | 39 | n/a |
| n/a | Volvo XC40 | 1,006 | 0.6% | n/a | 43 | 2,781 | 0.7% | n/a | 47 | 43 |
| n/a | Toyota Aygo X | 960 | 0.6% | new | 34 | 3,321 | 0.8% | new | 33 | 21 |
| n/a | BMW Serie 1 | 958 | 0.6% | n/a | 39 | 2,776 | 0.7% | n/a | 48 | n/a |
| n/a | Audi Q5 | 957 | 0.6% | n/a | 38 | 2,800 | 0.7% | n/a | 45 | n/a |
| n/a | Kia Picanto | 878 | 0.5% | -22.2% | 32 | 3,095 | 0.7% | -0.6% | 40 | 36 |
Source: UNRAE
