Toyota Yaris Cross
The Taiwanese new car market soars 9.8% year-on-year in November to 43,566 units, leading to a year-to-date tally up 11.8% to 433,826. Four of the Top 5 brands outpace the market this month. Toyota (+19.4%) advances to a splendid 30.7% share vs. 26.8% so far this year and Honda (+35.1%) is up to 7.1% of the market vs. 6.2% YTD. Mercedes (+2.4%) is weak but up to #3 while both CMC (+25.1%) and Lexus (+20.3%) are strong. Hyundai (+31.8%) is the only remaining Top 10 brand to beat the market.
Over in the models aisle, the Toyota Corolla Cross (-7.9%) is once again by far the most popular with 8.3% share, this month it distances the Toyota RAV4 (+44.7%) with the Honda CR-V (+40%) and Toyota Town Ace (+75.9%) also in outstanding shape. Launched last month, the Toyota Yaris Cross repeats at #5 above the Toyota Corolla Altis (-6.6%). The Mercedes GLC (+128.5%) and MG HS (+278.1%) also impress below. Another newcomer, the Toyota Crown, is up 13 spots to #28.
Previous month: Taiwan October 2023: Toyota Yaris Cross lands directly at #5
One year ago: Taiwan November 2022: Volkswagen, Lexus, Mazda impress
Full November 2023 Top 10 brands and Top 60 models below.
Taiwan November 2023 – brands:
| Pos | Brand | Nov-23 | % | /22 | Oct | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota | 13,396 | 30.7% | 19.4% | 1 | 116,274 | 26.8% | 2.0% | 1 | 1 |
| 2 | Honda | 3,097 | 7.1% | 35.1% | 2 | 26,882 | 6.2% | 7.9% | 3 | 2 |
| 3 | Mercedes | 2,495 | 5.7% | 2.4% | 4 | 22,819 | 5.3% | 5.0% | 4 | 5 |
| 4 | CMC | 2,146 | 4.9% | 25.1% | 7 | 17,970 | 4.1% | -11.5% | 8 | 6 |
| 5 | Lexus | 2,135 | 4.9% | 20.3% | 6 | 28,248 | 6.5% | 60.2% | 2 | 8 |
| 6 | Nissan | 2,035 | 4.7% | -9.4% | 3 | 20,273 | 4.7% | -6.5% | 6 | 4 |
| 7 | Hyundai | 1,713 | 3.9% | 31.8% | 5 | 20,772 | 4.8% | 58.5% | 5 | n/a |
| 8 | Volkswagen | 1,328 | 3.0% | -11.9% | 9 | 14,936 | 3.4% | 30.6% | 10 | 11 |
| 9 | Ford (est) | 1,300 | 3.0% | -35.8% | 8 | 20,030 | 4.6% | -9.3% | 7 | 3 |
| 10 | BMW | 1,224 | 2.8% | -1.2% | 11 | 16,326 | 3.8% | 3.3% | 9 | 9 |
| 11 | Volvo | 1,182 | 2.7% | 27.6% | n/a | n/a | n/a | n/a | n/a | n/a |
Taiwan November 2023 – models:
| Pos | Model | Nov-23 | % | /22 | Oct | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota Corolla Cross | 3,621 | 8.3% | -7.9% | 1 | 33,825 | 7.8% | -7.4% | 1 | 1 |
| 2 | Toyota RAV4 | 2,102 | 4.8% | 44.7% | 3 | 16,295 | 3.8% | -0.4% | 4 | 2 |
| 3 | Honda CR-V | 2,014 | 4.6% | 40.0% | 2 | 16,445 | 3.8% | 23.9% | 3 | 5 |
| 4 | Toyota Town Ace | 1,850 | 4.2% | 75.9% | 4 | 16,536 | 3.8% | 79.1% | 2 | 10 |
| 5 | Toyota Yaris Cross | 1,661 | 3.8% | new | 5 | 3,085 | 0.7% | new | 33 | – |
| 6 | Toyota Corolla Altis | 1,339 | 3.1% | -6.6% | 7 | 14,016 | 3.2% | -8.8% | 5 | 3 |
| 7 | CMC Veryca | 1,270 | 2.9% | 13.1% | 6 | 12,880 | 3.0% | -11.3% | 6 | 4 |
| 8 | Mercedes GLC Class | 1,220 | 2.8% | 128.5% | 12 | 5,827 | 1.3% | 28.6% | 18 | 20 |
| 9 | MG HS | 1,157 | 2.7% | 278.1% | 8 | 10,549 | 2.4% | n/a | 9 | n/a |
| 10 | Lexus NX | 894 | 2.1% | -4.7% | 10 | 12,531 | 2.9% | 76.6% | 7 | 13 |
| 11 | CMC Zinger | 882 | 2.0% | 48.7% | 17 | 5,049 | 1.2% | -11.8% | 22 | 18 |
| 12 | Nissan X-Trail | 798 | 1.8% | n/a | 9 | n/a | n/a | n/a | n/a | n/a |
| 13 | Tesla Model Y | 793 | 1.8% | 1623.9% | 19 | 8,643 | 2.0% | n/a | 10 | 28 |
| 14 | Nissan Kicks | 755 | 1.7% | -32.1% | 11 | 8,606 | 2.0% | -23.9% | 11 | 6 |
| 15 | Mitsubishi Delica | 736 | 1.7% | -16.4% | 15 | 7,749 | 1.8% | -8.0% | 13 | 11 |
| 16 | Toyota Vios | 717 | 1.6% | 61.1% | 21 | 5,669 | 1.3% | -3.2% | 19 | 16 |
| 17 | MG ZS | 694 | 1.6% | n/a | 14 | n/a | n/a | n/a | n/a | – |
| 18 | Ford Focus | 688 | 1.6% | -35.7% | 13 | 11,174 | 2.6% | -0.6% | 8 | 7 |
| 19 | Honda HR-V | 606 | 1.4% | 145.3% | 16 | 6,379 | 1.5% | 47.8% | 14 | 21 |
| 20 | Toyota Sienta | 586 | 1.3% | 2.8% | 23 | 5,119 | 1.2% | -22.2% | 21 | 15 |
| 21 | Hyundai Tucson | 570 | 1.3% | 251.9% | 18 | 5,395 | 1.2% | 49.0% | 20 | 26 |
| 22 | Volvo XC40 | 540 | 1.2% | 43.6% | 29 | n/a | n/a | n/a | n/a | 32 |
| 23 | Ford Kuga | 491 | 1.1% | -32.7% | 28 | 6,201 | 1.4% | -30.5% | 15 | 9 |
| 24 | Mazda CX-5 | 484 | 1.1% | 104.2% | 27 | 4,496 | 1.0% | -13.1% | 25 | 17 |
| 25 | Lexus RX | 462 | 1.1% | n/a | 25 | 5,854 | 1.3% | 92.8% | 17 | 30 |
| 26 | Lexus UX | 428 | 1.0% | 0.2% | 30 | 4,983 | 1.1% | 52.5% | 23 | 27 |
| 27 | Hyundai Custin | 410 | 0.9% | new | 22 | 5,930 | 1.4% | new | 16 | n/a |
| 28 | Toyota Crown | 398 | 0.9% | new | 41 | n/a | n/a | new | n/a | – |
| 29 | Honda Fit | 397 | 0.9% | -33.9% | 20 | 4,877 | 1.1% | -27.6% | 24 | 14 |
| 30 | VW Tiguan | 368 | 0.8% | n/a | 24 | n/a | n/a | n/a | n/a | 38 |
| 31 | Hyundai Porter | 322 | 0.7% | -15.0% | 26 | 3,617 | 0.8% | -8.7% | 27 | 24 |
| 32 | VW Golf | 321 | 0.7% | -36.8% | 43 | 2,460 | 0.6% | 8.1% | 39 | n/a |
| 33 | Fuso Canter | 299 | 0.7% | -19.8% | n/a | n/a | n/a | n/a | n/a | n/a |
| 34 | Mazda3 | 299 | 0.7% | -49.8% | 35 | 3,594 | 0.8% | 20.9% | 28 | 31 |
| 35 | Skoda Octavia | 290 | 0.7% | 145.8% | 39 | 1,936 | 0.4% | 246.3% | 42 | n/a |
| 36 | Suzuki Swift | 288 | 0.7% | -2.0% | 42 | 3,234 | 0.7% | n/a | 31 | n/a |
| 37 | Volvo XC60 | 285 | 0.7% | 10.5% | 48 | 2,108 | 0.5% | -6.8% | 40 | 37 |
| 38 | Skoda Kamiq | 278 | 0.6% | 113.8% | 44 | n/a | n/a | n/a | n/a | n/a |
| 39 | Toyota Camry | 278 | 0.6% | -35.9% | 33 | 2,990 | 0.7% | -22.2% | 34 | 25 |
| 40 | Nissan Sentra | 254 | 0.6% | -50.3% | 31 | 4,091 | 0.9% | -20.2% | 26 | 19 |
| 41 | Kia K2500 | 250 | 0.6% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 42 | Lexus ES | 250 | 0.6% | -15.0% | 36 | 3,186 | 0.7% | 2.4% | 32 | 29 |
| 43 | BMW iX1 | 245 | 0.6% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 44 | Toyota Granvia | 213 | 0.5% | n/a | 55 | n/a | n/a | n/a | n/a | n/a |
| 45 | Mitsubishi Colt Plus | 212 | 0.5% | -49.4% | 37 | 3,350 | 0.8% | -12.1% | 30 | 23 |
| 46 | Kia Sportage | 190 | 0.4% | n/a | 32 | 2,694 | 0.6% | n/a | 35 | n/a |
| 47 | Mercedes V Class | 183 | 0.4% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 48 | Mercedes GLA Class | 179 | 0.4% | -53.3% | 59 | 1,587 | 0.4% | -31.7% | 45 | 39 |
| 49 | Mazda CX-30 | 178 | 0.4% | -46.1% | 40 | n/a | n/a | n/a | n/a | 33 |
| 50 | Skoda Karoq | 170 | 0.4% | 7.6% | 57 | n/a | n/a | n/a | n/a | n/a |
| 51 | BMW X1 | 158 | 0.4% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 52 | VW T-Roc | 154 | 0.4% | -45.6% | n/a | 2,678 | 0.6% | n/a | 36 | n/a |
| 53 | Mercedes C Class | 146 | 0.3% | 30.4% | 46 | 2,596 | 0.6% | -10.4% | 38 | 34 |
| 54 | Volvo XC90 | 145 | 0.3% | 40.8% | 54 | n/a | n/a | n/a | n/a | n/a |
| 55 | Mercedes CLA Class | 145 | 0.3% | 35.5% | n/a | 983 | 0.2% | 17.9% | 58 | n/a |
| 56 | Toyota Hilux | 133 | 0.3% | -10.1% | n/a | 1,412 | 0.3% | -22.4% | 48 | n/a |
| 57 | Subaru Forester | 129 | 0.3% | -66.4% | 52 | 1,920 | 0.4% | n/a | 43 | n/a |
| 58 | Volvo XC40 Recharge | 129 | 0.3% | -25.0% | n/a | 1,124 | 0.3% | n/a | 54 | n/a |
| 59 | Porsche Macan | 127 | 0.3% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 60 | Skoda Kodiaq | 125 | 0.3% | -42.1% | 47 | 1,834 | 0.4% | n/a | 44 | n/a |
Source: U-car
