Join the TPB Membership Program and Make an Impact in the Tourism Industry
The Tourism Promotions Board (TPB) launched its improved membership program at Luxent Hotel on March 12, 2024, aiming to provide more opportunities to its members.
According to Republic Act No. 9593, also known as the Tourism Act of 2009, the Tourism Promotions Board (TPB) is open for membership to entities, groups, and individuals who have an economic, social, or cultural interest in travel trade, congresses, and conventions. As of the end of 2023, TPB had a total of 859 members from across the country.
During the event, TPB’s COO Marga Nograles showed her support and solidarity with the TPB members.
“In my short time with TPB, I’ve seen that you are truly the core of our tourism industry. There’s so much potential for us to transform the Philippines into a global tourism leader, and this vision is only achievable through our collective effort,” said TPB COO Nograles addressing the stakeholders at the event.
To foster a stronger relationship between the agency and its members, TPB has devised a work plan for the year to improve its membership program. This program will empower the members to thrive in the digital age by providing them with a series of modules that will teach them how to make the most of market intelligence.
To foster a stronger relationship between the agency and its members, TPB has devised a work plan for the year to improve its membership program. This program will empower the members to thrive in the digital age by providing them with a series of modules that will teach them how to make the most of market intelligence.
The Department of Tourism (DOT) Secretary Christina Garcia Frasco showed her support for the Enhanced Membership Program of TPB by giving a keynote address at the event. She emphasized the significance of the program’s inclusion of TPB members in the Travel Philippines app, as it helps to strengthen the connection between tourists and local tourism enterprises. According to her, the program is a remarkable milestone for the tourism industry.
“The app gives new markets and existing markets access to information about TPB members. In other words, wherever you may be in the world, you can simply open your phone and access information that directly links tourists to your companies,” stated DOT Secretary Frasco.
Several distinguished personalities attended the event, including Undersecretary Shahlimar Hofer Tamano, Undersecretary Ferdinand Jumapao, Assistant Secretary Rica Bueno, and Assistant Secretary Verna Buensuceso. Civil Service Commission (CSC) Chairperson Karlo Nograles, Department of Trade and Industry (DTI) Undersecretary Cristina Roque, Department of Transportation (DOTr) Undersecretary Roberto Lim, and Director Eduardo Pelaez also graced the occasion to show their support. Additionally, representatives from about 350 tourism enterprises participated in the launch.
Enterprises can enjoy numerous benefits from TPB’s Enhanced Membership Program. These benefits include inclusion in the Travel Philippines app, special access to market intelligence, networking and capacity-building opportunities, access to information and promotional materials, assistance for brand enhancement, and business opportunities.
ABOUT TPB
The Tourism Promotions Board (TPB) is an agency that operates under the Department of Tourism. It aims to promote the Philippines as a top-notch tourism and MICE (meetings, incentives, conferences, and exhibitions) destination to both local and international visitors. The board works closely with public and private stakeholders to provide visitors with a unique experience that adds significant value to their trip, thus contributing to increased arrivals, receipts, and investments in the country. For more information, you can visit www.tpb.gov.ph.
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