Spring has come early this year, rewarding us with warmer weather, bluer skies, and most exciting of all, the Ulta Semi-Annual Beauty Event. The event is officially underway, and from now until March 28, you can shop a wide selection of best-selling makeup, skin-care, and hair products for 50 percent off. Yes, you read that right. The retailer is offering half-off promos every single day for three weeks. There is just one thing: each of Ulta’s daily deals lasts only 24 hours before jumping back to full price, so there’s no better time than right now to shop.
To help you navigate the sale, you’ll find this week’s best half-off promos—some of which are from Well+Good-vetted brands—below. Also, be sure to bookmark this page as we’ll be updating it through March 20.
Shop the best daily deals at the Ulta Semi-Annual Beauty Event
Best deals of March 11
Grande Cosmetics, GrandeBROW Brow Enhancing Serum — $37.00
Originally $73, now $37
Featuring a potent, ophthalmologist-tested formula, Grande Cosmetics’ brow serum promotes fuller, thicker, and healthier brows. In the brand’s 12-week independent study, most users reported results in four to six weeks.
Stila, Stay All Day Waterproof Liquid Eye Liner — $12.00
Originally $24, now $12
Stila’s waterproof liquid eyeliner is a best-seller for a reason. Its fine tip applicator allows you to create swift, precise lines, and once applied, it doesn’t smudge or run, even when wearing it for long periods of time.
Best deals of March 12
Best deals of March 13
Smashbox, Photo Finish Correct Anti-Redness Primer — $21.00
Originally $42, now $21
Smashbox’s primers are a cult classic for good reason. Correct cancels out redness, thanks to its green-ish tint and a calming blend of hyaluronic acid, rose, and mushroom. It’s on sale today, with the rest of Smashbox’s primers.
Best deals of March 14
Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.