The Australian-developed and engineered Ford Ranger ute has dethroned the Toyota HiLux from its seven-year long reign as the best-selling car in Australia in 2023.
Ford sold over 2000 more examples of the Ranger in 2023 than Toyota did HiLuxes.
The Isuzu D-Max followed the two segment leaders as the third-best selling ute (and third best-selling vehicle overall) in Australia in 2023, followed by the Mazda BT-50 and Mitsubishi Triton.
Rounding out the top 10 best-selling utes were the Toyota LandCruiser pick-up/cab-chassis, GWM Ute, LDV T60/eT60, Nissan Navara, and Volkswagen Amarok.
The US-built and locally converted Ram 1500 pick-up narrowly missed out making the top 10. It’s currently the best-selling vehicle in the full-sized ute segment in Australia.
There are also a wide range of new utes due to launch in Australia this year, including the likes of the BYD plug-in hybrid ute, Ineos Grenadier Quartermaster, JAC T9, new-generation Mitsubishi Triton, and Toyota HiLux with 48V Technology.
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Toyota HiLux GR Sporf
Australian ute (4×2 and 4×4 combined) sales, 2023
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Ram 1500 Laramie Sport
Ford continues to be strong in the more profitable 4×4 ute segment, where it offers variants like the high-performance Raptor and luxurious Platinum that Toyota can’t yet match.
Sales of North American-built and locally converted pickups continue to rise in Australia as well. The Ram 1500 and Chevrolet Silverado 1500 were the two best-selling examples of these pickups locally during 2023.
It’s worth noting deliveries of the locally converted Ford F-150 only began in late November 2023, and were recently paused due to a turbocharger fault related to the remanufacturing process.
The Toyota Tundra also isn’t officially available for retail purchase, as Toyota Australia is currently conducting a “real-world evaluation and validation program” that will see 300 potential customers lease the pickup.
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Ford F-150 XLT
Australian ute (4×4) sales, 2023
| Model | 2023 sales |
|---|---|
| Ford Ranger | 58,261 |
| Toyota HiLux | 48,995 |
| Isuzu D-Max | 25,443 |
| Mazda BT-50 | 14,043 |
| Mitsubishi Triton | 13,732 |
| Toyota LandCruiser pick-up/cab-chassis | 11,414 |
| GWM Ute | 9363 |
| LDV T60 | 9027 |
| Nissan Navara | 7510 |
| Volkswagen Amarok | 6626 |
| Ram 1500 | 5922 |
| SsangYong Musso | 3491 |
| Chevrolet Silverado 1500 | 2260 |
| Chevrolet Silverado HD | 1105 |
| Ram 2500 | 824 |
| Jeep Gladiator | 811 |
| Ford F-150 | 145 |
| Ram 3500 | 87 |
| Toyota Tundra | 20 |
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Toyota HiLux WorkMate 4×2
Toyota makes up for the Ranger outselling it in the 4×4 ute segment by consistently outperforming it in the 4×2 ute segment where fleet buyers account for a larger share of the customer base.
The Isuzu D-Max also outsells the Ford Ranger in the 4×2 ute segment.
It’s worth noting part of the LDV T60 sales includes the eT60, which is currently the only all-electric ute on sale in Australia. It’s unclear exactly how many LDV eT60s were sold during 2023.
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LDV eT60
Australian ute (4×2) sales, 2023
| Model | 2023 sales |
|---|---|
| Toyota HiLux | 12,116 |
| Isuzu D-Max | 5759 |
| Ford Ranger | 5095 |
| Mazda BT-50 | 3483 |
| Mitsubishi Triton | 2909 |
| Nissan Navara | 989 |
| GWM Ute | 253 |
| LDV T60/eT60 | 79 |
