The Hyundai Custin has landed in the Vietnamese charts.
VAMA data shows a Vietnamese new vehicle market down a heavy -30.6% year-on-year in October to 25,369, leading to a year-to-date volume off -29.3% to 235,298. These figures climb to 32,827 (-26.6%) and 305,404 (-26.5%) when adding Hyundai who reports separately. Note VinFast stopped communicating monthly sales figures. Hyundai (-8.8%) contains its loss into the single-digit to rise to 22.7% share vs. 15.9% so far this year. Thaco-Kia (-22.1%) also improves its market share year-on-year to 16.3% share whereas Toyota (-53.5%) completely implodes. Mazda (+12.1%) and Honda (+23.2%) are the only gainers in the Top 10. Below, BMW/Mini (+221%) and Lexus (+68.5%) shoot up.
Model-wise, the Mazda CX-5 (+118.8%) goes completely against the depressed market to sign a third consecutive win with 6.7% share, well above the #2, the Ford Ranger (-38.4%), at 4.5%. The CX-5 advances to #2 year-to-date as a result vs. #8 over the Full Year 2022. The Hyundai Accent (-22.6%) and Toyota Vios (-33.4%) both fit within 12 sales of the Ford Ranger. The Hyundai Tucson (+54%) delivers a very impressive result and climbs from #17 in September to #6 this month. The Kia Sonet (+9.5%) is the only additional gainers in the Top 10. We welcome the Hyundai Custin at #25 and the Hyundai Palisade at #61.
Previous month: Vietnam September 2023: Mazda CX-5 repeats at #1 in depleted market
One year ago: Vietnam October 2022: Ford Ranger best-seller in market up 6.6%
Full October 2023 Top 17 All brands and Top 70 All models below.
Note: Medium and large commercial vehicles are included in the brands ranking but not in models. Some manufacturers such as BMW, Lexus, Mini, Peugeot and VinFast don’t share model detail.
Vietnam October 2023 – brands:
| Pos | Brand | Oct-23 | % | /22 | Sep | 2023 | % | /22 | Pos | FY22 |
| 1 | Hyundai | 7,458 | 22.7% | -8.8% | 1 | 48,626 | 15.9% | -24.6% | 1 | 3 |
| 2 | Thaco-Kia | 5,347 | 16.3% | -22.1% | 2 | 45,404 | 14.9% | -37.1% | 2 | 2 |
| 3 | Toyota | 4,041 | 12.3% | -53.5% | 3 | 42,531 | 13.9% | -41.6% | 3 | 1 |
| 4 | Mazda | 3,925 | 12.0% | 12.1% | 4 | 27,791 | 9.1% | -7.5% | 5 | 5 |
| 5 | Ford | 3,062 | 9.3% | -23.7% | 6 | 29,548 | 9.7% | 51.3% | 4 | 7 |
| 6 | Mitsubishi | 2,457 | 7.5% | -19.9% | 7 | 24,103 | 7.9% | -27.8% | 6 | 4 |
| 7 | Honda | 2,148 | 6.5% | 23.2% | 8 | 17,218 | 5.6% | -36.0% | 8 | 6 |
| 8 | Isuzu | 817 | 2.5% | -16.1% | 10 | 6,890 | 2.3% | -26.8% | 10 | 10 |
| 9 | Suzuki | 680 | 2.1% | -50.3% | 9 | 11,528 | 3.8% | -14.5% | 9 | 9 |
| 10 | Peugeot | 235 | 0.7% | -57.5% | 11 | 2,077 | 0.7% | -77.9% | 11 | 11 |
| 11 | Hino | 215 | 0.7% | -53.1% | 12 | 1,940 | 0.6% | -58.8% | 12 | 12 |
| 12 | BMW+Mini | 199 | 0.6% | 221.0% | 14 | 1,662 | 0.5% | 79.7% | 13 | 15 |
| 13 | Lexus | 155 | 0.5% | 68.5% | 13 | 1,397 | 0.5% | 2.3% | 14 | 14 |
| 14 | Hyundai Trucks | 128 | 0.4% | -26.0% | 15 | 953 | 0.3% | -44.0% | 15 | 13 |
| 15 | Samco | 17 | 0.1% | -54.1% | 16 | 184 | 0.1% | -8.5% | 16 | 17 |
| 16 | VEAM | 16 | 0.0% | -42.9% | 17 | 182 | 0.1% | -61.0% | 17 | 16 |
| 17 | Daewoo Bus | 16 | 0.0% | n/a | 18 | 182 | 0.1% | 378.9% | 18 | 18 |
| 18 | VinFast (est) | n/a | n/a | n/a | 5 | 21,480 | 7.0% | 19.0% | 7 | 8 |
Vietnam October 2023 – models:
| Pos | Model | Oct-23 | % | /22 | Sep | 2023 | % | /22 | Pos | FY22 |
| 1 | Mazda CX-5 | 2,195 | 6.7% | 118.8% | 1 | 13,031 | 4.3% | 18.8% | 2 | 8 |
| 2 | Ford Ranger | 1,475 | 4.5% | -38.4% | 5 | 12,710 | 4.2% | 5.7% | 4 | 5 |
| 3 | Hyundai Accent | 1,474 | 4.5% | -22.6% | 3 | 13,014 | 4.3% | -26.1% | 3 | 2 |
| 4 | Toyota Vios | 1,463 | 4.5% | -33.4% | 4 | 8,943 | 2.9% | -52.4% | 6 | 1 |
| 5 | Mitsubishi Xpander | 1,277 | 3.9% | -22.3% | 2 | 15,464 | 5.1% | -12.9% | 1 | 3 |
| 6 | Hyundai Tucson | 1,249 | 3.8% | 54.0% | 17 | 3,840 | 1.3% | -44.2% | 24 | 18 |
| 7 | Hyundai Creta | 1,235 | 3.8% | -37.6% | 8 | 7,548 | 2.5% | -16.0% | 8 | 10 |
| 8 | Kia Sonet | 1,152 | 3.5% | 9.5% | 6 | 8,808 | 2.9% | 5.7% | 7 | 16 |
| 9 | Kia Seltos | 1,091 | 3.3% | -1.2% | 7 | 7,334 | 2.4% | -33.2% | 11 | 9 |
| 10 | Hyundai Santa Fe | 919 | 2.8% | -13.5% | 19 | 4,464 | 1.5% | -49.1% | 19 | 13 |
| 11 | Ford Everest | 754 | 2.3% | -41.5% | 10 | 7,427 | 2.4% | 54.7% | 10 | 21 |
| 12 | Honda City | 751 | 2.3% | -13.2% | 12 | 7,507 | 2.5% | -41.9% | 9 | 6 |
| 13 | Mazda3 | 693 | 2.1% | -39.2% | 14 | 5,079 | 1.7% | -38.6% | 17 | 14 |
| 14 | Hyundai Grand i10 | 671 | 2.0% | -31.0% | 15 | 6,057 | 2.0% | -31.5% | 14 | 12 |
| 15 | Kia Carnival | 522 | 1.6% | 4.4% | 22 | 4,277 | 1.4% | -48.5% | 20 | 17 |
| 16 | Ford Territory | 514 | 1.6% | new | 13 | 5,882 | 1.9% | new | 15 | 41 |
| 17 | Hyundai Stargazer | 495 | 1.5% | new | 20 | 3,095 | 1.0% | new | 27 | 50 |
| 18 | Honda CR-V | 477 | 1.5% | -0.2% | 11 | 4,210 | 1.4% | -47.6% | 21 | 15 |
| 19 | Honda BR-V | 468 | 1.4% | new | 9 | 1,797 | 0.6% | new | 41 | – |
| 20 | Mitsubishi Triton | 454 | 1.4% | 23.0% | 35 | 2,020 | 0.7% | -53.8% | 38 | 24 |
| 21 | Mitsubishi Attrage | 438 | 1.3% | -33.7% | 18 | 4,070 | 1.3% | -35.1% | 23 | 20 |
| 22 | Kia Carens | 396 | 1.2% | new | 21 | 2,988 | 1.0% | new | 29 | 51 |
| 23 | Toyota Veloz | 390 | 1.2% | -75.6% | 16 | 6,532 | 2.1% | -42.0% | 12 | 7 |
| 24 | Honda HR-V | 365 | 1.1% | 75.5% | 33 | 2,669 | 0.9% | 37.9% | 31 | 40 |
| 25 | Hyundai Custin | 324 | 1.0% | new | – | 324 | 0.1% | new | 61 | – |
| 26 | Mazda2 | 319 | 1.0% | -28.3% | 28 | 3,172 | 1.0% | 8.1% | 26 | 30 |
| 27 | Toyota Corolla Cross | 317 | 1.0% | -84.8% | 34 | 9,707 | 3.2% | -41.4% | 5 | 4 |
| 28 | Ford Transit | 314 | 1.0% | 11.0% | 24 | 3,354 | 1.1% | 72.9% | 25 | 39 |
| 29 | Kia K3 | 300 | 0.9% | -65.9% | 31 | 2,495 | 0.8% | -74.9% | 33 | 11 |
| 30 | Toyota Raize | 293 | 0.9% | -23.1% | 23 | 4,098 | 1.3% | -26.6% | 22 | 22 |
| 31 | Toyota Fortuner | 269 | 0.8% | -67.8% | 25 | 2,990 | 1.0% | -54.2% | 28 | 19 |
| 32 | Mazda CX-8 | 268 | 0.8% | -33.0% | 32 | 2,398 | 0.8% | -25.7% | 34 | 32 |
| 33 | Suzuki Carry | 260 | 0.8% | -41.7% | 30 | 2,777 | 0.9% | -25.4% | 30 | 27 |
| 34 | Mitsubishi Outlander | 254 | 0.8% | -20.1% | 41 | 1,759 | 0.6% | -56.0% | 42 | 25 |
| 35 | Toyota Avanza | 253 | 0.8% | -55.8% | 26 | 2,637 | 0.9% | -7.7% | 32 | 35 |
| 36 | Hyundai Elantra | 251 | 0.8% | -43.0% | 27 | 2,166 | 0.7% | 20.0% | 36 | 38 |
| 37 | Toyota Yaris Cross | 235 | 0.7% | new | 38 | 415 | 0.1% | new | 60 | – |
| 38 | Mazda CX-30 | 208 | 0.6% | 27.6% | 43 | 1,292 | 0.4% | -11.8% | 45 | 45 |
| 39 | Toyota Wigo | 208 | 0.6% | n/a | 36 | 1,217 | 0.4% | 149.4% | 48 | 58 |
| 40 | Kia Sportage | 170 | 0.5% | -63.7% | 39 | 1,885 | 0.6% | -18.8% | 40 | 37 |
| 41 | Toyota Camry | 152 | 0.5% | 32.2% | 37 | 2,051 | 0.7% | -40.4% | 37 | 26 |
| 42 | Suzuki XL7 | 143 | 0.4% | -75.3% | 40 | 2,179 | 0.7% | -61.3% | 35 | 23 |
| 43 | Toyota Innova Cross | 143 | 0.4% | new | – | 143 | 0.0% | new | 66 | – |
| 44 | Toyota Innova | 129 | 0.4% | -67.6% | 44 | 1,614 | 0.5% | -36.4% | 43 | 36 |
| 45 | Suzuki Super Carry | 115 | 0.4% | -57.4% | 29 | 5,492 | 1.8% | 89.3% | 16 | 34 |
| 46 | Suzuki Ertiga | 108 | 0.3% | 134.8% | 42 | 691 | 0.2% | -3.6% | 57 | 52 |
| 47 | Kia Sorento | 105 | 0.3% | -65.7% | 45 | 1,202 | 0.4% | -69.6% | 50 | 28 |
| 48 | Mazda CX-3 | 100 | 0.3% | -16.7% | 46 | 1,203 | 0.4% | -22.2% | 49 | 43 |
| 49 | Toyota Corolla | 97 | 0.3% | -78.0% | 50 | 1,236 | 0.4% | -60.2% | 46 | 31 |
| 50 | Kia Morning | 96 | 0.3% | -42.2% | 51 | 1,221 | 0.4% | -67.4% | 47 | 29 |
| 51 | Kia K5 | 95 | 0.3% | -26.9% | 49 | 827 | 0.3% | -47.0% | 54 | 46 |
| 52 | Kia Soluto | 93 | 0.3% | -68.7% | 48 | 860 | 0.3% | -75.9% | 53 | 33 |
| 53 | Mazda6 | 82 | 0.2% | -45.3% | 52 | 921 | 0.3% | -10.9% | 52 | 47 |
| 54 | Honda Civic | 80 | 0.2% | -55.3% | 53 | 994 | 0.3% | -45.3% | 51 | 44 |
| 55 | Hyundai Palisade | 61 | 0.2% | new | – | 61 | 0.0% | new | 70 | – |
| 56 | Mazda BT-50 | 60 | 0.2% | -26.8% | 55 | 695 | 0.2% | 13.2% | 56 | 54 |
| 57 | Toyota Land Cruiser | 58 | 0.2% | 728.6% | 54 | 456 | 0.1% | 115.1% | 58 | 63 |
| 58 | Isuzu D-Max | 49 | 0.1% | -14.0% | 57 | 445 | 0.1% | -34.3% | 59 | 55 |
| 59 | Mitsubishi Pajero Sport | 34 | 0.1% | -55.3% | 47 | 790 | 0.3% | -18.5% | 55 | 49 |
| 60 | Suzuki Swift | 26 | 0.1% | 30.0% | 56 | 319 | 0.1% | -32.3% | 62 | 56 |
| 61 | Isuzu MU-X | 26 | 0.1% | -48.0% | 58 | 175 | 0.1% | -52.4% | 64 | 60 |
| 62 | Suzuki Carry Pro | 24 | 0.1% | new | n/a | 42 | 0.0% | new | 71 | – |
| 63 | Toyota Prado | 18 | 0.1% | 800.0% | 59 | 179 | 0.1% | -45.3% | 63 | 61 |
| 64 | Toyota Hilux | 12 | 0.0% | n/a | 60 | 118 | 0.0% | 972.7% | 68 | 69 |
| 65 | Honda Accord | 7 | 0.0% | -50.0% | 63 | 41 | 0.0% | -80.9% | 72 | 62 |
| 66 | Ford Explorer | 5 | 0.0% | -89.1% | 65 | 175 | 0.1% | -73.1% | 65 | 53 |
| 67 | Toyota Yaris | 4 | 0.0% | -91.8% | 62 | 122 | 0.0% | -77.5% | 67 | 57 |
| 68 | Suzuki Ciaz | 4 | 0.0% | -50.0% | 61 | 32 | 0.0% | -11.1% | 73 | 66 |
| 69 | Toyota Alphard | 0 | 0.0% | #DIV/0! | 64 | 73 | 0.0% | 21.7% | 69 | 65 |
| 70 | VinFast VF e34 | n/a | n/a | n/a | n/a | 6,253 | 2.0% | 183.2% | 13 | n/a |
| 71 | VinFast VF 8 | n/a | n/a | n/a | n/a | 4,998 | 1.6% | new | 18 | n/a |
| 72 | VinFast VF 5 Plus | n/a | n/a | n/a | n/a | 1,977 | 0.6% | new | 39 | – |
| 73 | VinFast VF 9 | n/a | n/a | n/a | n/a | 1,452 | 0.5% | new | 44 | – |
Source: VEAM, Hyundai
