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VinFast VF 8 hottest in devastated market (-48.8%) – Finest Promoting Automobiles Weblog


The VinFast VF 8 is the best-selling vehicle in Vietnam in May.

According to local manufacturers association VAMA, new vehicle sales in Vietnam sink -52.7% year-on-year in May to just 20,726 units, leading to a year-to-date tally off -35.7% to 113,527. When adding Hyundai and VinFast EV who report separately from VAMA, the market is down -48.8% to 27,297 for the month and off -34.8% YTD to 143,998.

In the manufacturers aisle, Thaco-Kia (-60.2%) reclaims the top spot for the first time since last July with 14.7% share but remains #3 year-to-date. Toyota (-64.7%) follows with 13.7% share while Hyundai (-44.9%) falls to third place but stays #1 so far this year. VinFast EVs hold onto the 4th spot with a splendid 11% share with Ford (-3.1%) resisting very well at #5. Below, we find Mazda (-47.4%), Mitsubishi (-45%), Suzuki (-1.5%) and Honda (-44.8%). 

As far as models are concerned, we have another surprise in the pole position: one month after the VinFast VF e34 took the lead, it is now the time of the Vinfast VF 8 to snap the top spot with 4.7% share. In 2nd place and up 475.1% year-on-year is the Suzuki Super Carry, now ranking #14 year-to-date. The Mitsubishi Xpander (-40.8%) is back up three ranks on last month to #3 and is still #1 year-to-date. The Honda City (-37.8%) and Toyota Corolla Cross (-40.9%) round out the Top 5. The VinFast VF e34 (+114.3%) ranks 6th for the month and 7th so far this year.

Previous month: Vietnam April 2023: Vinfast VF e34 overall best-seller, VF 8 in 4th place, market off -40.5%

One year ago: Vietnam May 2022: Toyota Vios back in charge in market surging 71.3%

Full May 2023 Top 18 All brands and Top 65 All models below.

Note: some brands such as BMW, Lexus, Mini and Peugeot don’t share models detail. The brands ranking includes medium and heavy commercial vehicles, the models ranking does not.

Vietnam May 2023 – brands:

Pos Brand May-23 % /22 Apr 2023 % /22 Pos FY22
1 Thaco-Kia 4,017 14.7% -60.2% 2 20,926 14.5% -50.6% 3 2
2 Toyota 3,734 13.7% -64.7% 3 21,547 15.0% -43.2% 2 1
3 Hyundai 3,575 13.1% -44.9% 1 22,903 15.9% -28.7% 1 3
4 VinFast (EVs only) 2,996 11.0% -1.8% 4 8,483 5.9% -30.5% 7 8
5 Ford 2,336 8.6% -3.1% 5 14,302 9.9% 86.6% 4 7
6 Mazda 2,311 8.5% -47.4% 6 11,339 7.9% -35.3% 5 5
7 Mitsubishi 1,803 6.6% -45.0% 8 10,583 7.3% -33.2% 6 4
8 Suzuki 1,769 6.5% -1.5% 9 6,716 4.7% -15.3% 9 9
9 Honda 1,757 6.4% -44.8% 7 8,069 5.6% -56.4% 8 6
10 Isuzu 780 2.9% -21.0% 10 3,263 2.3% -30.3% 10 10
11 Peugeot 170 0.6% -89.6% 11 1,047 0.7% -82.2% 11 11
12 Lexus 168 0.6% 26.3% 12 645 0.4% -14.9% 14 14
13 BMW+Mini 131 0.5% 24.8% 14 744 0.5% 15.0% 13 15
14 Hino 129 0.5% -77.4% 13 910 0.6% -59.7% 12 12
15 Hyundai Trucks 116 0.4% -48.2% 15 430 0.3% -59.8% 15 13
16 Samco 21 0.1% -19.2% 16 81 0.1% -18.2% 17 17
17 VEAM 17 0.1% -70.2% 17 97 0.1% -67.2% 16 16
18 Daewoo Bus 7 0.0% 133.3% 18 34 0.0% 240.0% 18 18

Vietnam May 2023 – models:

Pos Model May-23 % /22 Apr 2023 % /22 Pos FY22
1 VinFast VF 8 1,274 4.7% new 4 3,371 2.3% new 13 n/a
2 Suzuki Super Carry 1,179 4.3% 475.1% 9 3,304 2.3% 77.5% 14 34
3 Mitsubishi Xpander 1,171 4.3% -40.8% 6 6,699 4.7% -10.7% 1 3
4 Honda City 1,035 3.8% -37.8% 5 4,623 3.2% -48.3% 5 6
5 Toyota Corolla Cross 1,014 3.7% -40.9% 3 5,741 4.0% -39.3% 4 4
6 VinFast VF e34 960 3.5% 114.3% 1 4,065 2.8% 199.1% 7 n/a
7 Ford Ranger 932 3.4% -44.4% 2 6,015 4.2% 19.7% 2 5
8 Hyundai Accent 920 3.4% -49.6% 7 5,913 4.1% -35.4% 3 2
9 Mazda CX-5 911 3.3% -51.5% 8 4,177 2.9% -43.2% 6 8
10 Kia Sonet 866 3.2% -40.4% 14 3,476 2.4% -14.2% 11 16
11 Ford Everest 635 2.3% 21.6% 10 3,898 2.7% 167.5% 8 21
12 Toyota Veloz 590 2.2% new 12 3,640 2.5% new 10 7
13 Toyota Vios 586 2.1% -84.9% 11 3,476 2.4% -69.1% 12 1
14 Hyundai Creta 498 1.8% -46.7% 13 3,782 2.6% 85.1% 9 10
15 Kia Seltos 450 1.6% -74.1% 16 2,501 1.7% -65.2% 18 9
16 Toyota Raize 441 1.6% -45.6% 18 2,629 1.8% -15.5% 17 22
17 VinFast VF 9 430 1.6% new 36 679 0.5% new 47   –
18 Ford Territory 416 1.5% new 15 2,852 2.0% new 16 41
19 Kia Carnival 410 1.5% -68.1% 20 2,056 1.4% -59.0% 19 17
20 Hyundai Grand i10 407 1.5% -59.3% 19 3,146 2.2% -39.9% 15 12
21 Mazda3 405 1.5% -73.0% 22 2,014 1.4% -56.2% 20 14
22 Mazda2 386 1.4% 88.3% 23 1,809 1.3% 66.4% 23 30
23 VinFast VF 5 Plus 332 1.2% new 54 368 0.3% new 53  –
24 Ford Transit 329 1.2% 84.8% 17 1,398 1.0% 125.1% 28 39
25 Honda CR-V 326 1.2% -56.2% 31 1,495 1.0% -72.2% 27 15
26 Mitsubishi Attrage 319 1.2% -48.3% 26 1,989 1.4% -45.7% 22 20
27 Honda HR-V 298 1.1% 166.1% 21 1,342 0.9% 4.8% 29 40
28 Toyota Fortuner 287 1.1% -66.8% 27 1,548 1.1% -57.3% 26 19
29 Hyundai Santa Fe 279 1.0% -55.0% 25 1,991 1.4% -55.0% 21 13
30 Suzuki Carry 279 1.0% -55.0% 30 1,776 1.2% -20.9% 24 27
31 Hyundai Stargazer 273 1.0% new 24 1,727 1.2% new 25 50
32 Mazda CX-8 216 0.8% -27.5% 38 1,010 0.7% -47.9% 38 32
33 Suzuki XL7 215 0.8% -72.9% 29 1,239 0.9% -57.5% 31 23
34 Kia Carens 205 0.8% new 34 1,185 0.8% new 34 51
35 Toyota Innova 205 0.8% -59.5% 37 955 0.7% -17.9% 39 36
36 Toyota Avanza 203 0.7% -88.9% 42 1,196 0.8% -70.1% 33 35
37 Kia K3 200 0.7% -88.1% 32 1,295 0.9% -81.3% 30 11
38 Toyota Camry 198 0.7% -56.3% 33 1,207 0.8% -46.8% 32 26
39 Hyundai Tucson 167 0.6% -74.3% 28 1,157 0.8% -65.6% 36 18
40 Kia Sportage 160 0.6% n/a 35 1,162 0.8% n/a 35 37
41 Mitsubishi Outlander 150 0.5% -70.5% 44 749 0.5% -66.6% 41 25
42 Hyundai Elantra 148 0.5% 21.3% 39 1,025 0.7% -23.5% 37 38
43 Mitsubishi Triton 142 0.5% 89.3% 49 824 0.6% -49.3% 40 24
44 Toyota Corolla 124 0.5% -69.1% 41 743 0.5% -41.3% 42 31
45 Kia Morning 120 0.4% -80.0% 45 723 0.5% -74.6% 44 29
46 Mazda CX-3 117 0.4% -24.0% 47 729 0.5% -27.9% 43 43
47 Kia Sorento 103 0.4% -88.0% 40 711 0.5% -73.1% 45 28
48 Mazda6 103 0.4% -32.7% 48 512 0.4% -1.3% 49 47
49 Mazda CX-30 102 0.4% -46.0% 46 683 0.5% -1.7% 46 45
50 Kia K5 91 0.3% -40.5% 53 385 0.3% -60.3% 52 46
51 Honda Civic 90 0.3% -69.0% 43 583 0.4% -40.3% 48 44
52 Kia Soluto 90 0.3% -71.0% 50 457 0.3% -80.5% 50 33
53 Mazda BT-50 71 0.3% 317.6% 51 405 0.3% 27.8% 51 54
54 Suzuki Swift 48 0.2% -35.1% 57 171 0.1% -52.4% 57 56
55 Suzuki Ertiga 45 0.2% -54.5% 56 212 0.1% -60.8% 56 52
56 Toyota Land Cruiser 27 0.1% 35.0% 55 164 0.1% 51.9% 58 63
57 Isuzu D-Max 25 0.1% 66.7% 59 279 0.2% -27.9% 55 55
58 Toyota Prado 25 0.1% -21.9% 64 55 0.0% -77.1% 63 61
59 Ford Explorer 24 0.1% -31.4% 60 139 0.1% -69.2% 59 53
60 Toyota Hilux 23 0.1% n/a 58 56 0.0% 409.1% 62 69
61 Mitsubishi Pajero Sport 21 0.1% -78.8% 52 322 0.2% -59.7% 54 49
62 Isuzu MU-X 19 0.1% -67.2% 61 70 0.0% -64.6% 61 60
63 Honda Accord 8 0.0% -70.4% 65 26 0.0% -80.9% 65 62
64 Toyota Alphard 7 0.0% 75.0% 63 49 0.0% 53.1% 64 65
65 Toyota Yaris 4 0.0% -90.0% 62 88 0.1% -75.8% 60 57
66 Suzuki Ciaz 3 0.0% -40.0% 66 14 0.0% 180.0% 66 66

Source: VAMA, Hyundai, VinFast

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