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Volkswagen (+56.6%), Dacia (+51.6%), Toyota (+46.5%) race up in market at +17.5% – Greatest Promoting Vehicles Weblog


Volkswagen sales are up 56.6% year-on-year in January.

New car sales in Italy soar 17.5% year-on-year in February to 130,365 units, keeping in mind February 2022 was down -22.6% on the year prior. The year-to-date cume stands at 258,689, up 18.2% over the first two months of 2022. Private sales vastly trail the market at +2.9% to 71,912 sales and 54.3% share vs. 62.1% in February 2022. Self-registrations drop -6.4% to 9,811 and 7.4% share vs. 9.3% las year, long term leases shoot up 54.8% to 35,061 and 26.5% share vs. 20.1%, short term rentals surge 147.7% to 6,457 and 4.9% share vs. 2.3% and company sales gain 32.7% to 9,120 and 6.9% share vs. 6.1%. Year-to-date, private sales are up just 6.4% to 151,800 and 57.9% share vs. 64.4% over the same period in 2022, self-registrations edge down -2% to 21,453 and 8.2% share vs. 9.9%. Long term leases soar 59.5% to 64,070 and 24.4% share vs. 18.1% in 2022, short term rentals shoot up 103.9% to 8,012 and 3.1% share vs. 1.8% and company sales are up 31.7% to 16,952 and 6.5% share vs. 5.8%.

In terms of fuel source, petrol gains 16.5% to 34,591 and 26.1% share vs. 26.4% a year ago, diesel edges up 1.5% to 25,363 and 19.2% share vs. 22.2% in February 2022 and LPG improves 44.1% to 13,310 and 10.1% share vs. 8.2%. HEV gain 25.3% to 48,312 and 36.5% share vs. 34.3% last year, including 12,991 full hybrids (+33.9%) and 35,321 mild hybrids (+22.4%). PHEV are up 2.2% to 5,615 and 4.2% share vs. 4.9% and BEV are up 54.7% to 4,914 and 3.7% share vs. 2.8% a year ago. Year-to-date, petrol is up 16.1% to 68,920 and 26.3% share vs. 26.8% over the same period in 2022, diesel is up 9.8% to 50,093 and 19.1% share vs. 20.6% and LPG soars 38.3% to 26,689 and 10.2% share vs. 8.7%. HEV are up 25.5% to 96,024 and 36.6% share vs. 34.5% a year ago, including 25,599 full hybrids (+24.6%) and 70.425 mild hybrids (+25.9%). PHEV are up 6.2% to 11,751 and 4.5% share vs. 5% and BEV gain 20.8% to 8,258 and 3.1% share, unchanged.

Brand-wise, Fiat (-4.7%) goes against the positive market with a disappointing loss that pulls it to just 11.7% share. In contrast Volkswagen (+56.6%), Toyota (+46.5%) and Dacia (+51.6%) all post sensational upticks and keep the Top 4 brands unchanged on January. Ford (-14.1%) struggles year-on-year but is back up two spots on January to #5. Jeep (+32.8%), Renault (+28.8%) and Audi (+27.3%) also frankly beat the market in the remainder of the Top 10. Below, DR Motor (+181.7%) continues to surge ahead, Alfa Romeo (+172.4%) is pushed up by the new Tonale, Tesla (+370.6%) is up 10 ranks on last month to #25, Cupra (+142.8%) remains above sister brand Seat (-15.8%) and Lynk & Co (+191%), MG (+137.4%), Land Rover (+117.7%), Maserati (+103.9%), Porsche (+83.1%), Nissan (+54.2%) and Lamborghini (+50%) also impress.

Over in the models charts, the Fiat Panda (-21.2%) freefalls but easily keeps the pole position with 6.1% share, its lowest since last June. The remainder of the Top 7 all post spectacular gains and beat the market. The Dacia Sandero (+79.2%) is up one spot on January to a record 2nd place it also held in January, June and November 2022. The Sandero now ranks #2 year-to-date. The Fiat 500 (+109.5%) is even more impressive year-on-year at #3, followed by the Jeep Renegade (+67.1%) and VW T-Roc (+657.7%). The Toyota Yaris Cross (+118.5%) is up three spots on January to #6 ahead of the Citroen C3 (+20.5%). The Dacia Duster (+9.8%), Renault Captur (+6%) and Ford Puma (-19.7%) close the Top 10 with muted to disappointing results. 

Previous month: Italy January 2023: Audi (+54.5%), Jeep (+45.6%), Volkswagen (+39.9%) highlight market up 19%

One year ago: Italy February 2022: Dacia (+14%) one of the only islands of growth in market burdened -22.6%

Full February 2023 Top 45 all brands and Top 50 models below.

Italy February 2023 – brands:

Pos Brand Feb-23 % /21 Jan 2023 % /21 Pos FY22
1 Fiat 15,306 11.7% -4.7% 1 33,237 12.8% 3.5% 1 1
2 Volkswagen 11,381 8.7% 56.6% 2 22,386 8.7% 48.0% 2 2
3 Toyota 8,641 6.6% 46.5% 3 17,849 6.9% 32.5% 3 3
4 Dacia 7,799 6.0% 51.6% 4 16,472 6.4% 34.8% 4 6
5 Ford 7,440 5.7% -14.1% 7 13,900 5.4% -17.4% 5 4
6 Renault 6,822 5.2% 28.8% 5 13,748 5.3% 28.4% 6 7
7 Peugeot 6,472 5.0% -6.6% 8 11,670 4.5% -14.0% 8 5
8 Jeep 6,247 4.8% 32.8% 6 12,818 5.0% 39.1% 7 10
9 Audi 5,566 4.3% 27.3% 10 10,176 3.9% 38.3% 9 9
10 Citroen 4,605 3.5% -2.7% 9 9,262 3.6% 13.1% 10 8
11 BMW 4,446 3.4% 4.6% 11 8,864 3.4% 3.9% 11 11
12 Mercedes 4,212 3.2% 23.7% 12 8,497 3.3% 29.7% 12 12
13 Kia 4,053 3.1% 12.2% 14 7,733 3.0% 14.3% 13 14
14 Opel 4,016 3.1% -9.5% 16 7,199 2.8% -10.5% 15 13
15 Hyundai 3,624 2.8% -0.2% 13 7,614 2.9% 12.5% 14 15
16 Nissan 3,364 2.6% 54.2% 18 5,857 2.3% 45.5% 17 17
17 Skoda 2,682 2.1% 34.8% 17 5,230 2.0% 38.7% 18 18
18 DR Motor 2,645 2.0% 181.7% 25 3,889 1.5% 112.4% 20 19
19 Suzuki 2,520 1.9% 4.5% 19 4,869 1.9% -3.3% 19 20
20 Lancia 2,457 1.9% -36.9% 15 6,039 2.3% -15.6% 16 16
21 Mini 1,767 1.4% 6.2% 22 3,376 1.3% -4.5% 23 21
22 Alfa Romeo 1,757 1.3% 172.4% 21 3,543 1.4% 165.0% 21 23
23 Volvo 1,476 1.1% 43.2% 24 2,798 1.1% 40.5% 24 22
24 Mazda 1,335 1.0% 41.9% 20 3,460 1.3% 97.9% 22 26
25 Tesla 1,313 1.0% 370.6% 35 1,639 0.6% 427.0% 29 32
26 Cupra 1,112 0.9% 142.8% 27 1,948 0.8% 134.7% 26 25
27 Seat 1,105 0.8% -15.8% 28 1,936 0.7% -17.4% 27 24
28 MG 1,028 0.8% 137.4% 23 2,420 0.9% 246.2% 25 30
29 Land Rover 888 0.7% 117.7% 26 1,760 0.7% 80.5% 28 27
30 DS 644 0.5% 38.5% 30 1,221 0.5% 44.0% 31 31
31 Porsche 639 0.5% 83.1% 29 1,311 0.5% 25.1% 30 29
32 Honda 473 0.4% -34.3% 32 956 0.4% -26.2% 32 28
33 EVO 431 0.3% -33.3% 34 781 0.3% -35.6% 34 35
34 Lynk & Co 422 0.3% 191.0% 31 906 0.4% 147.5% 33 34
35 Smart 409 0.3% 27.0% 33 779 0.3% 32.5% 35 33
36 Maserati 261 0.2% 103.9% 36 582 0.2% 150.9% 36 37
37 Subaru 185 0.1% 6.9% 38 360 0.1% 8.4% 38 40
38 Lexus 181 0.1% -52.6% 37 405 0.2% -40.3% 37 36
39 Mitsubishi 128 0.1% -34.7% 39 236 0.1% -18.3% 39 38
40 Jaguar 107 0.1% -36.7% 40 214 0.1% -28.0% 40 39
41 Ferrari 44 0.0% -27.9% 41 119 0.0% -4.8% 41 42
42 SsangYong 41 0.0% -18.0% 43 80 0.0% -18.4% 42 43
43 Lamborghini 39 0.0% 50.0% 44 76 0.0% 76.7% 43 44
44 Mahindra 27 0.0% -27.0% 42 75 0.0% -18.5% 44 41
45 Aston Martin 6 0.0% 50.0% 45 21 0.0% 90.9% 45 45
 – Others 249 0.2% 429.8%  – 378 0.1% 234.5%  –  –

Italy February 2023 – models:

Pos Model Feb-23 % /22 Jan 2023 % /21 Pos FY22
1 Fiat Panda 7,985 6.1% -21.2% 1 18,670 7.2% -4.7% 1 1
2 Dacia Sandero 4,573 3.5% 79.2% 3 8,671 3.4% 32.1% 2 4
3 Fiat 500 4,200 3.2% 109.5% 4 7,860 3.0% 82.3% 4 3
4 Jeep Renegade 3,953 3.0% 67.1% 2 8,347 3.2% 85.0% 3 6
5 VW T-Roc 3,652 2.8% 657.7% 8 6,794 2.6% 362.8% 5 13
6 Toyota Yaris Cross 3,469 2.7% 118.5% 9 6,389 2.5% 32.3% 6 9
7 Citroen C3 3,108 2.4% 20.5% 15 5,308 2.1% 33.0% 10 5
8 Dacia Duster 2,813 2.2% 9.8% 6 6,368 2.5% 28.0% 7 12
9 Renault Captur 2,652 2.0% 6.0% 10 5,535 2.1% 36.7% 9 11
10 Ford Puma 2,552 2.0% -19.7% 16 4,359 1.7% -32.4% 16 7
11 Fiat 500X 2,512 1.9% -3.2% 13 4,901 1.9% -3.3% 11 14
12 Lancia Ypsilon 2,457 1.9% -36.9% 5 6,039 2.3% -15.7% 8 2
13 Jeep Compass 2,421 1.9% 5.4% 14 4,636 1.8% -0.6% 13 15
14 Opel Corsa 2,271 1.7% 22.8% 20 3,840 1.5% 34.8% 18 17
15 Ford Focus 2,251 1.7% 164.8% 18 3,962 1.5% 158.3% 17 44
16 Nissan Qashqai 2,158 1.7% 163.5% 36 3,144 1.2% 131.0% 21 29
17 Peugeot 3008 2,087 1.6% 4.0% 26 3,361 1.3% -12.1% 20 19
18 Renault Clio 1,879 1.4% 11.3% 11 4,562 1.8% 14.1% 14 18
19 VW T-Cross 1,821 1.4% 32.7% 12 4,427 1.7% 57.2% 15 16
20 DR 5.0 1,739 1.3% n/a n/a 2,095 0.8% n/a 36 n/a
21 Toyota Yaris 1,700 1.3% -18.4% 7 4,889 1.9% 8.8% 12 8
22 Hyundai Tucson 1,651 1.3% 24.9% 31 2,814 1.1% 32.4% 24 30
23 VW Tiguan 1,603 1.2% 91.5% 17 3,389 1.3% 96.2% 19 32
24 VW Polo 1,600 1.2% 4.8% 46 2,404 0.9% -38.4% 28 26
25 Ford Kuga 1,541 1.2% -33.1% 23 2,924 1.1% -22.1% 23 24
26 Peugeot 2008 1,400 1.1% -27.3% 21 2,957 1.1% -31.9% 22 20
27 Kia Sportage 1,387 1.1% 39.8% 29 2,573 1.0% 51.8% 26 23
28 Toyota C-HR 1,283 1.0% 46.5% 39 2,164 0.8% 31.8% 35 41
29 Alfa Romeo Tonale 1,266 1.0% new 32 2,395 0.9% new 29 n/a
30 Audi Q3 1,238 0.9% 25.8% 34 2,311 0.9% 78.7% 32 25
31 Peugeot 208 1,220 0.9% -47.3% 24 2,539 1.0% -39.4% 27 10
32 Kia Picanto 1,143 0.9% 3.6% 33 2,217 0.9% 11.7% 34 36
33 Tesla Model Y 1,116 0.9% 400.4% n/a 1,263 0.5% 439.7% n/a n/a
34 Toyota Aygo X 1,114 0.9% new 27 2,361 0.9% new 30 21
35 Citroen C3 Aircross 1,091 0.8% -11.5% 19 2,795 1.1% 3.4% 25 22
36 Peugeot 308 1,079 0.8% n/a n/a 1,789 0.7% n/a 42 n/a
37 Mercedes GLA 1,067 0.8% 49.9% 25 2,336 0.9% 80.0% 31 37
38 Audi Q5 1,011 0.8% 147.8% 44 1,843 0.7% 86.2% 40 n/a
39 BMW Serie 1 959 0.7% 156.4% 41 1,818 0.7% 65.0% 41 n/a
40 Mini Countryman 953 0.7% 15.9% 37 1,926 0.7% 1.2% 38 49
41 Audi A1 937 0.7% 88.5% n/a 1,490 0.6% 80.6% n/a n/a
42 VW Taigo 920 0.7% 35.5% 30 2,084 0.8% n/a 37 48
43 Volvo XC40 886 0.7% 13.9% 38 1,775 0.7% 42.7% 43 43
44 Cupra Formentor 885 0.7% n/a n/a 1,620 0.6% n/a 49 39
45 Opel Mokka 869 0.7% -39.8% 45 1,691 0.7% -45.3% 44 34
46 Renault Austral 861 0.7% new n/a n/a n/a new n/a  n/a
47 Audi A3 857 0.7% 7.4% n/a 1,545 0.6% -1.2% 50 33
48 Hyundai i10 836 0.6% 42.4% 22 2,301 0.9% 63.5% 33 35
49 Mercedes GLC 826 0.6% n/a 42 1,683 0.7% n/a 45 n/a
50 BMW X1 809 0.6% -49.2% 43 1,642 0.6% -42.5% 47 38
n/a Suzuki Vitara 746 0.6% n/a 40 1,624 0.6% n/a 48 n/a
n/a Fiat Tipo 662 0.5% -9.4% 28 1,882 0.7% 3.9% 39 28
n/a Dacia Jogger 588 0.5% new 35 1,659 0.6% new 46 n/a

Source: UNRAE

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