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Volkswagen takes cost in disappointing market (-11.2%) – Finest Promoting Automobiles Weblog


Volkswagen is the best-selling carmaker in Hungary in May.

New Passenger Car sales in Hungary lose -11.2% year-on-year in May to 8,999 units, tilting the year-to-date tally into negative at -1.7% to 47,089. This is the 2nd lowest May result since 2018 with only pandemic-plagued 2020 doing worse. The YTD total including light commercials is up 0.2% to 55,806. Volkswagen (+13.6%) leaps up five spots on April to take the lead of the brands ranking, only 14 sales above Skoda (+86.4%). Toyota (-30.7%) is in perdition at #3 while Suzuki (+17.6%) bounces back at #4. Kia (-44.4%) and Ford (-41.1%) freefall. BMW climbs two ranks on last month to #6, Mercedes is stable at #7, with Dacia and Audi rounding out the Top 10.

Over in the models aisle (PC +LCV), the Skoda Octavia (+263%) is ultra dominant, distancing the Suzuki S-Cross (-11%) and Vitara (+29.6%). The Toyota Corolla (-30.4%) is up three spots on April to #4 while the Dacia Duster (-35.9%) is up 11 to #5 but freefalls year-on-year. Excellent showing for the Renault Master (+11.6%) at #6 he VW T-Roc (-3.4%) is back among the 10 best-sellers at #8 while the Ford Ranger (+57.7%) and VW Crafter round out the Top 10. Notice also the VW Golf (+176.8%), Hyundai Tucson (+43.1%) and Toyota Hilux (+61.3%) all posting fantastic gains below.

Previous month: Hungary April 2023: Skoda Octavia topples Suzuki S-Cross to rank #1 YTD

 One year ago: Hungary May 2022: Fiat 500 surprise leader, market fall slims down to -6.8%

Full May 2023 Top 20 brands and Top 50 models, YTD Top 140 models below.

Hungary May 2023 – brands:

Pos Brand May-23 % /22 Apr 2023 % /22 Pos FY22
1 Volkswagen 1,069 11.9% 13.6% 6 4,053 6.3% 7.9% 3 3
2 Skoda 1,055 11.7% 86.4% 2 4,289 6.9% 44.9% 2 6
3 Toyota 896 10.0% -30.7% 1 6,312 11.5% 2.6% 1 2
4 Suzuki 820 9.1% 17.6% 3 3,797 6.3% -34.1% 4 1
5 Kia 500 5.6% -44.4% 5 3,081 5.5% -15.1% 6 5
6 BMW 490 5.4% n/a 8 2,224 3.7% n/a 8 9
7 Mercedes 480 5.3% n/a 7 1,975 3.2% n/a 9 8
8 Ford 427 4.7% -41.1% 4 3,423 6.4% -20.0% 5 4
9 Dacia 380 4.2% n/a 9 2,292 4.1% n/a 7 7
10 Audi 363 4.0% n/a 11 1,631 2.7% n/a 12 13
11 Hyundai 305 3.4% n/a 10 1,677 2.9% n/a 11 11
12 Opel 275 3.1% -11.0% 12 1,685 3.0% -6.4% 10 10
13 Volvo 202 2.2% n/a 14 1,130 2.0% n/a 14 14
14 Peugeot 177 2.0% n/a n/a 651 1.0% n/a 18 15
15 Renault 147 1.6% n/a 15 963 1.7% n/a 15 18
16 Mazda 138 1.5% n/a 13 803 1.4% n/a 17 19
17 MG 138 1.5% n/a 17 568 0.9% n/a n/a 30
18 Lexus 133 1.5% n/a 16 519 0.8% n/a n/a 23
19 Fiat 130 1.4% -79.8% 19 1,222 2.3% -11.2% 13 12
20 SsangYong 127 1.4% -13.0% 18 832 1.5% 1.0% 16 16
n/a Seat 118 1.3% n/a n/a 485 0.8% 45.6% n/a 21
n/a Tesla 98 1.1% 1860.0% 20 639 1.1% 278.1% 19 24
n/a Nissan 74 0.8% n/a n/a 610 1.1% n/a 20 17
n/a Cupra 71 0.8% n/a n/a 192 0.3% n/a n/a 29
n/a Porsche 41 0.5% n/a n/a 265 0.5% n/a n/a 28
n/a Honda 33 0.4% n/a n/a 215 0.4% n/a n/a 22
n/a Land Rover 29 0.3% n/a n/a 132 0.2% n/a n/a 31
n/a Alfa Romeo 14 0.2% n/a n/a 81 0.1% n/a n/a 27

Hungary May 2023 – models:

Pos Model May-23 /22 Apr
1 Skoda Octavia 628 263.0% 1
2 Suzuki S-Cross 389 -11.0% 2
3 Suzuki Vitara 258 29.6% 4
4 Toyota Corolla 240 -30.4% 7
5 Dacia Duster 230 -35.9% 16
6 Renault Master 221 11.6% 13
7 Kia Ceed 211 -56.9% 3
8 VW T-Roc 201 -3.4% 31
9 Ford Ranger 194 57.7% 40
10 VW Crafter 193 n/a n/a
11 VW Golf 191 176.8% 18
12 Hyundai Tucson 156 43.1% 22
13 Toyota Hilux 150 61.3% 10
14 Ford Transit Courier 144 n/a 47
15 Kia Sportage 139 -18.2% 12
16 VW Passat 135 46.7% 21
17 Ford Transit 121 -49.4% 8
18 Suzuki Swift 120 n/a 36
19 Renault Express Van 118 n/a 48
20 Toyota RAV4 117 -45.3% 14
21 VW Taigo 115 n/a 25
22 VW T-Cross 113 -35.8% n/a
23 Toyota Yaris Cross 109 2.8% 9
24 Opel Corsa 107 n/a 20
25 Toyota C-HR 103 -58.0% 6
26 MG ZS 102 n/a 34
27 Skoda Kodiaq 100 26.6% 15
28 Toyota Yaris 99 -33.1% 28
29 Ssangyong Korando 99 13.8% 24
30 Fiat 500 95 -81.6% 26
31 Ford Tourneo Custom 93 -56.5% 5
32 Hyundai i30 93 -67.0% 17
33 Ford Puma 92 8.2% 19
34 Skoda Karoq 90 n/a 37
35 Skoda Superb 88 -35.8% n/a
36 Dacia Jogger 84 n/a 11
37 Opel Mokka 84 154.5% 41
38 Seat Ateca 82 n/a n/a
39 Mercedes Sprinter 79 23.4% 35
40 Skoda Scala 77 0.0% 30
41 Audi A4 (est) 77 n/a n/a
42 Lexus NX 74 n/a n/a
43 Ford Focus 73 14.1% 33
44 Fiat Ducato 72 18.0% 23
45 Volvo XC40 71 -2.7% 42
46 Audi A3 Limousine (est) 70 n/a n/a
47 Ford Transit Custom (est) 70 n/a n/a
48 Ford Transit Custom Van 66 -10.8% 32
49 Ford Kuga 66 -54.8% 43
50 Toyota Aygo X 65 n/a n/a

Hungary January-May 2023 – models:

Pos Model 2023 % /22 FY22
1 Skoda Octavia 2,180 3.9% 92.1% 6
2 Suzuki S-Cross 1,876 3.4% -42.0% 1
3 Kia Ceed 1,577 2.8% -13.5% 3
4 Suzuki Vitara 1,408 2.5% -32.5% 2
5 Ford Tourneo Custom 1,296 2.3% 41.3% 11
6 Dacia Duster 1,210 2.2% -8.6% 5
7 Toyota Corolla 1,199 2.1% -29.4% 4
8 Toyota Yaris Cross 1,104 2.0% 61.4% 12
9 Toyota C-HR 1,086 1.9% 4.7% 15
10 Fiat 500 973 1.7% -5.9% 8
11 Toyota Yaris 968 1.7% 5.4% 9
12 Toyota Hilux 875 1.6% 48.6% n/a
13 Renault Master 810 1.5% 8.6% n/a
14 Dacia Jogger 739 1.3% 151.4% 20
15 Toyota RAV4 647 1.2% -25.7% 10
16 Ford Transit 645 1.2% -19.1% n/a
17 VW T-Cross 638 1.1% 9.2% 23
18 Kia Sportage 637 1.1% -16.4% 13
19 Fiat Ducato 617 1.1% 119.6% n/a
20 Hyundai Tucson 616 1.1% 25.7% 18
21 Ssangyong Korando 595 1.1% 2.2% 16
22 Ford Ranger 550 1.0% -8.2% n/a
23 VW Golf 523 0.9% 61.4% 25
24 Skoda Kodiaq 518 0.9% 36.3% 28
25 VW Passat 508 0.9% 10.4% 24
26 VW T-Roc 496 0.9% -39.9% 7
27 Hyundai i30 490 0.9% -29.3% 19
28 Opel Corsa 470 0.8% n/a 34
29 Ford Transit Custom Van 450 0.8% 19.0% n/a
30 Ford Puma 449 0.8% -38.1% 14
31 Tesla Model Y 447 0.8% new n/a
32 Opel Mokka 446 0.8% 17.4% 38
33 Mercedes Sprinter 438 0.8% 34.8% n/a
34 Ford Kuga 438 0.8% -44.6% 17
35 Toyota Corolla Cross 436 0.8% new n/a
36 Skoda Scala 431 0.8% 16.2% 36
37 VW Taigo 415 0.7% 24.3% 30
38 Ford Focus 411 0.7% -20.2% 22
39 Opel Crossland 405 0.7% 19.8% 21
40 Renault Express Van 404 0.7% n/a n/a
41 MG ZS 391 0.7% n/a n/a
42 Nissan Qashqai 386 0.7% 36.4% 35
43 VW Crafter 372 0.7% n/a n/a
44 Skoda Superb 372 0.7% -27.1% 27
45 Suzuki Swift 361 0.6% n/a 40
46 Volvo XC60 361 0.6% -10.4% 29
47 VW Arteon 349 0.6% n/a 33
48 Ford Transit Courier 332 0.6% n/a n/a
49 Ford Transit Custom (est) 332 0.6% n/a n/a
50 Volvo XC40 330 0.6% -1.8% 31
51 Mercedes GLC 330 0.6% n/a n/a
52 VW Caddy 329 0.6% n/a n/a
53 VW Tiguan 299 0.5% n/a 26
54 Audi A3  293 0.5% n/a 47
55 Lexus NX 277 0.5% n/a n/a
56 Skoda Karoq 272 0.5% n/a n/a
57 Toyota Aygo X 272 0.5% n/a 43
58 BMW 3 Series 267 0.5% -4.6% 50
59 BMW X5 264 0.5% -20.5% 32
60 Dacia Sandero 250 0.4% -23.3% 39
61 Skoda Fabia 250 0.4% n/a n/a
62 Hyundai i20 247 0.4% n/a 46
63 Kia Niro 245 0.4% n/a 37
64 Renault Megane 237 0.4% n/a n/a
65 Toyota Proace City  231 0.4% n/a n/a
66 Audi Q3 227 0.4% n/a n/a
67 Opel Astra 222 0.4% -60.4% 44
68 Seat Ateca 221 0.4% n/a n/a
69 Isuzu D-Max 218 0.4% n/a n/a
70 Audi A3 Sportback 208 0.4% n/a n/a
71 Skoda Kamiq 205 0.4% n/a n/a
72 BMW X3 199 0.4% n/a n/a
73 Audi Q8 198 0.4% n/a n/a
74 Opel Movano 198 0.4% n/a n/a
75 Kia Xceed 196 0.4% -34.7% 41
76 Ford Transit Connect Van 194 0.3% n/a n/a
77 Renault Clio 193 0.3% n/a n/a
78 Audi A4 177 0.3% n/a n/a
79 Mercedes C Class 177 0.3% n/a n/a
80 Mazda CX-60 174 0.3% new n/a
81 Renault Trafic 171 0.3% n/a n/a
82 Toyota Proace Combi 170 0.3% n/a n/a
83 Audi A3 Limousine 165 0.3% n/a n/a
84 Peugeot 2008 165 0.3% n/a n/a
85 Audi Q7 164 0.3% n/a n/a
86 Kia Sorento 164 0.3% n/a n/a
87 BMW X6 163 0.3% n/a n/a
88 Tesla Model 3 160 0.3% n/a n/a
89 Mercedes A Class 159 0.3% n/a n/a
90 Toyota Camry 157 0.3% n/a n/a
91 Mini Hatch 154 0.3% n/a n/a
92 BMW 5 Series 153 0.3% n/a n/a
93 Renault Captur 152 0.3% n/a n/a
94 Abarth 500 150 0.3% n/a n/a
95 Peugeot Boxer 147 0.3% -48.2% n/a
96 BMW 4 Series 146 0.3% n/a n/a
97 Cupra Formentor 144 0.3% n/a n/a
98 Seat Arona 143 0.3% n/a n/a
99 Mazda CX-5 142 0.3% n/a n/a
100 Mercedes CLA 142 0.3% n/a n/a
101 Volvo V60 141 0.3% n/a n/a
102 Mercedes GLE 140 0.3% n/a n/a
103 Peugeot 208 140 0.3% n/a n/a
104 VW Polo 140 0.3% -54.7% 49
105 Opel Combo 140 0.3% n/a n/a
106 Peugeot Partner 139 0.2% n/a n/a
107 Mercedes V Class 133 0.2% n/a n/a
108 Hyundai Kona 133 0.2% -57.5% n/a
109 Opel Vivaro Tour 131 0.2% n/a n/a
110 Lexus RX 130 0.2% n/a
111 VW Touareg 128 0.2% n/a  n/a
112 Citroen C3 127 0.2% n/a n/a
113 Citroen Jumper 127 0.2% n/a n/a
114 VW Transporter Kombi 127 0.2% n/a n/a
115 Mazda3 122 0.2% n/a n/a
116 Citroen Berlingo 122 0.2% n/a n/a
117 Mazda2 121 0.2% n/a n/a
118 Citroen C3 Van 120 0.2% n/a n/a
119 Mercedes Citan 119 0.2% n/a n/a
120 Audi Q5 118 0.2% n/a
121 Toyota Proace City Verso 116 0.2% n/a n/a
122 BMW X1 115 0.2% n/a n/a
123 Peugeot 5008 113 0.2% n/a n/a
124 VW Transporter 112 0.2% n/a n/a
125 Iveco Daily 112 0.2% n/a n/a
126 Fiat 500X 111 0.2% n/a n/a
127 BMW 4 Series Gran Coupe 111 0.2% n/a n/a
128 VW Touran 111 0.2% n/a n/a
129 Citroen C4 110 0.2% n/a n/a
130 Jeep Renegade 110 0.2% n/a n/a
131 Porsche Cayenne 109 0.2% n/a n/a
132 Volvo XC90 108 0.2% n/a n/a
133 Mazda6 108 0.2% n/a n/a
134 BMW iX 106 0.2% n/a n/a
135 MG HS 106 0.2% n/a n/a
136 Suzuki Jimny 104 0.2% n/a n/a
137 Audi A6 103 0.2% n/a n/a
138 Fiat Tipo 102 0.2% n/a n/a
139 Mercedes S Class 102 0.2% n/a n/a
140 Mini Countryman 101 0.2% n/a n/a
141 Ssangyong Tivoli Grand 101 0.2% n/a n/a

Source: Datahouse

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