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Volvo XC60 indicators first win, total gross sales up 14.4% – Finest Promoting Vehicles Weblog


The Volvo XC60 is #1 in Finland for the very first time.

The Finnish new car market posts a solid 14.4% year-on-year gain in April to 7,195 sales, however April 2022 was down a damning -26.7% on the year prior so the comparison base is very low. Nevertheless, the year-to-date tally tilts into positive at +0.7% to 27,895. Toyota (+10%) trails the market but easily remains the most popular carmaker in the country at 17.4% share. The next four brands all outrun the market with fantastic gains. Volkswagen (+64.5%) is the most dynamic (on a low year-ago basis), followed by Volvo (+56.8%), Mercedes (+55.8%) and Skoda (+43.9%). Audi (+63.9%) also impresses at #8 whereas Nissan (-41.6%) and Ford (-4.5%) falter. Tesla (+1783.3%) continues to erase its previous first quarter month unbalance and ranks #11 vs. #8 so far this year.

In the model aisle, the Volvo XC60 (+77%) brilliantly scores its first ever Finnish month win, and with a big margin at that at 4.5% share vs. 3.4% for the #2, a freefalling Toyota Corolla (-52.9%). The Corolla however remains #1 year-to-date with the XC60 pointing its bonnet at #3. The Toyota C-HR (+161.1%) manages a fantastic gain in third place, its highest ranking since July 2022 (also #3). The VW ID.4 (+1406.7%) has found its target market in Finland unlike in most other European markets, with the Toyota Yaris (+25.1%) and Skoda Enyaq (+268.4%) also in great shape. Ranking at a formidable #7 (for a start of quarter month), the Tesla Model Y is up a surreal 2144.4% on April 2022 when it sold just 9 units. The VW ID.3 (+2183.3%), Skoda Octavia (+510.5%), Volvo C40 (+359.3%) and BMW i4 (+312.5%) also shoot up.

Previous month: Finland March 2023: Tesla Model Y signs first ever win, Toyota bZ4X up to #6, sales up 2.1%

One year ago: Finland April 2022: Nissan Qashqai (+92.9%) up to #2, Polestar 2 in Top 10, market dives -26.7%

Full April 2023 Top 30 brands and models below.

Finland April 2023 – brands:

Pos Brand Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Toyota 1,251 17.4% 10.0% 1 4,749 17.0% -10.2% 1 1
2 Volkswagen 821 11.4% 64.5% 3 2,788 10.0% 43.2% 2 2
3 Volvo 792 11.0% 56.8% 5 2,582 9.3% 1.8% 3 5
4 Mercedes 581 8.1% 55.8% 7 1,895 6.8% 21.3% 6 6
5 Skoda 551 7.7% 43.9% 6 2,272 8.1% 16.3% 4 4
6 Kia 549 7.6% 0.0% 4 2,063 7.4% -12.0% 5 3
7 BMW 417 5.8% 1.2% 8 1,643 5.9% -4.4% 7 7
8 Audi 400 5.6% 63.9% 9 1,287 4.6% 33.5% 9 10
9 Ford 275 3.8% -4.5% 11 982 3.5% -33.7% 11 8
10 Nissan 243 3.4% -41.6% 10 1,071 3.8% -16.0% 10 9
11 Tesla 226 3.1% 1783.3% 2 1,554 5.6% 231.3% 8 14
12 Hyundai 216 3.0% -16.3% 14 738 2.6% -15.3% 12 12
13 Opel 87 1.2% -69.6% 12 597 2.1% -56.0% 13 11
14 Citroen 80 1.1% 5.3% 15 443 1.6% -2.0% 15 15
15 Renault 79 1.1% -20.2% 21 268 1.0% -15.7% 19 16
16 Peugeot 74 1.0% -40.8% 13 526 1.9% 2.7% 14 13
17 Polestar 74 1.0% -41.7% 25 341 1.2% 20.9% 17 18
18 Dacia 64 0.9% -24.7% 17 291 1.0% -25.0% 18 17
19 Mazda 63 0.9% 57.5% 16 361 1.3% 48.6% 16 20
20 Suzuki 57 0.8% 3.6% 19 264 0.9% 30.7% 20 21
21 Mitsubishi 51 0.7% -34.6% 18 215 0.8% -26.4% 21 19
22 Cupra 48 0.7% 41.2% 20 161 0.6% 19.3% 22 22
23 Land Rover 41 0.6% 78.3% 22 112 0.4% -18.2% 23 25
24 Lexus 32 0.4% 88.2% 29 102 0.4% -5.6% 25 28
25 Seat 32 0.4% 52.4% 23 98 0.4% -43.7% 26 23
26 Honda 21 0.3% 23.5% 30 94 0.3% 34.3% 27 26
27 Subaru 16 0.2% -5.9% 24 102 0.4% 6.3% 24 29
28 Porsche 11 0.2% -73.8% 26 87 0.3% -50.3% 28 24
29 Fiat 11 0.2% -21.4% 28 44 0.2% -56.0% 29 27
30 Maxus 8 0.1% n/a n/a 37 0.1% 27.6% 30 31

Finland April 2023 – models:

Note: This ranking features the Top 30 best-selling models year-to-date ordered following their April sales and may therefore not be 100% accurate.

Pos Model Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Volvo XC60 324 4.5% 77.0% 4 908 3.3% 2.4% 3 4
2 Toyota Corolla 246 3.4% -52.9% 2 1,952 7.0% 3.5% 1 1
3 Toyota C-HR 235 3.3% 161.1% 18 543 1.9% -19.6% 8 10
4 VW ID.4 226 3.1% 1406.7% 3 793 2.8% 627.5% 4 20
5 Toyota Yaris 219 3.0% 25.1% 7 769 2.8% -20.8% 5 2
6 Skoda Enyaq 210 2.9% 268.4% 12 672 2.4% 234.3% 6 12
7 Tesla Model Y 202 2.8% 2144.4% 1 1,246 4.5% 318.1% 2 13
8 Toyota Yaris Cross 194 2.7% 43.7% 8 521 1.9% -15.7% 10 7
9 Toyota RAV4 173 2.4% -2.8% n/a 436 1.6% -51.3% 14 3
10 Volvo XC40 170 2.4% 21.4% 14 662 2.4% 17.2% 7 9
11 Audi Q4 147 2.0% 716.7% 17 385 1.4% 134.8% 16 61
12 VW ID.3 137 1.9% 2183.3% 11 438 1.6% 831.9% 13 74
13 Ford Kuga 131 1.8% 89.9% 23 322 1.2% -8.8% 23 26
14 Volvo C40 124 1.7% 359.3% 24 362 1.3% 114.2% 18 44
15 Skoda Octavia 116 1.6% 510.5% 9 527 1.9% 3.9% 9 5
16 Kia Ceed 112 1.6% -20.0% 13 445 1.6% -33.4% 12 6
17 VW Golf 102 1.4% 100.0% 19 277 1.0% -0.4% 26 14
18 Nissan Qashqai 100 1.4% -69.5% 10 468 1.7% -48.9% 11 8
19 BMW i4 99 1.4% 312.5% 20 329 1.2% 398.5% 22 38
20 Kia Niro 93 1.3% 13.4% n/a 311 1.1% 0.3% 24 15
n/a Volvo V60 86 1.2% 41.0% 21 400 1.4% -5.0% 15 11
n/a Ford Focus 78 1.1% 151.6% 16 342 1.2% 9.6% 19 27
n/a Toyota bZ4x 77 1.1% new 6 271 1.0% new 28 120
n/a Polestar 2 74 1.0% -41.7% n/a 341 1.2% 20.9% 20 18
n/a Mercedes C Class 74 1.0% 25.4% n/a 331 1.2% 76.1% 21 37
n/a Nissan Leaf 71 1.0% -4.1% 15 364 1.3% 39.5% 17 17
n/a Kia Rio 71 1.0% n/a n/a 241 0.9% -4.0% 30 23
n/a Kia Stonic 64 0.9% 14.3% 22 250 0.9% 15.2% 29 28
n/a BMW 2 Series 42 0.6% 281.8% 25 273 1.0% 810.0% 27 83
n/a Tesla Model 3 21 0.3% 600.0% 5 290 1.0% 69.6% 25 70

Source: AUT

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