Adam Scepaniak 06.27.24
VSSL Gear has carved out a name for themselves in the outdoor sphere for their lines of adventure equipment, and now they are pivoting into an entirely new adventure by offering coffee gear to take your caffeine and coffee outside. With a website refresh, VSSL has introduced their Spring 2024 Collection, featuring the Coffee & Cream Nest Pour Over Kit and Pour Over Set, as well as the new Bronze Java G25 Grinder, drawing inspiration from the rich tones in the coffee brewing process.
Coffee Coverage on AllOutdoor
Abbotsford, Canada – VSSL Gear, a pioneering supplier of outdoor adventure equipment, unveils a strategic transition into the coffee industry, with a focus on outdoor coffee equipment, aligning its future with the bold statement “Drink Coffee Outside.” This transformative move marks a significant evolution for the brand while reinforcing its commitment to enhancing the outdoor experience for its customers.
VSSL’s decision to pivot reflects a deep understanding of consumer preferences and the growing demand for premium outdoor coffee equipment. Embracing the ethos of “Drink Coffee Outside,” VSSL Gear is poised to revolutionize the outdoor coffee landscape.
“Our transition into the outdoor coffee industry represents a natural progression for VSSL Gear,” said David Marsala, President of VSSL Gear. “With ‘Drink Coffee Outside’ as our sole focus, we are excited to embark on this journey to redefine outdoor coffee culture and solidify the customer experience. Our goal is to create innovative coffee gear that elevates time spent on the go, and the Spring 2024 Collection does just that.”
VSSL will be at Overland Expo PNW (“Pacific Northwest” – Deschutes County Expo Center of Redmond, Oregon) from June 28th – 30th with VSSL’s Nomadic Coffee Bar (a coffee bar on wheels that has been traveling the United States all summer, pouring coffee from the Rockies to Oregon). This Nomadic Coffee Bar van embodies the definition of their new mantra “Drink Coffee Outside,” and is packed with their new cream colorway in their “Nest” product for demos and media samples. As always, let us know all of your thoughts about VSSL and the Drink Coffee Outside movement in the Comments below! We always appreciate your feedback.
VSSL Gear Social Media Channels
