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VW Polo indicators first ever win in market again into constructive territory – Finest Promoting Automobiles Weblog

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The VW Polo is the best-selling vehicle in Brazil in June.

New light vehicle sales in Brazil climb 8.6% year-on-year in June to 179,691, leading to a year-to-date volume up 9.8% to 934,519. The top 3 manufacturers lift much faster than the market, indicating a concentration of market towards tried and tested brands: they account for 55.3% of the entire Brazilian market vs. 52.8% year-to-date. Fiat (+21.6%) easily leads the way with 23.6% share vs. 9.3% at home in Italy, distancing Volkswagen (+20%) at 16.6% and Chevrolet (+42%) at 15.1%. In contrast, 5 of the next 7 carmakers lose ground year-on-year, with Peugeot (-35.9%) the hardest hit followed by Hyundai (-25.2%), Jeep (-15.9%) and Renault (-5.2%). Newcomer GWM stays at #16 with Volvo (+106.1%), Audi (+95.1%), Land Rover (+88.3%), Ram (+75.9%) and Porsche (+67.8%) all excelling.

Model-wise, the VW Polo (+3911.7%), the replacement for the defunct Gol, signs its first ever Brazilian win with 5.5% share. It distances the year-to-date leader, the Fiat Strada (-8.5%), weak this month. The Chevrolet Onix (+109.2%) stays in third position above the VW T-Cross (+15.1%) and Fiat Mobi (+45.9%). The Fiat Argo (+117.9%) is also very dynamic in 6th place whereas the Hyundai HB20 (-19.1%) sinks. The Chevrolet Onix Plus (+65.7%) and Renault Kwid (+17.6%) also post higher gains than the market in the remainder of the Top 10. The Fiat Fastback is the best-selling recent launch at #23 ahead of the Citroen C3 (#26) and GWM Haval H6 (#43).

Previous month: Brazil May 2023: Market back in negative (-4.9%), VW Polo #2, GWM lands

One year ago: Brazil June 2022: VW Gol teases Fiat Strada for #1 in market off -2.4%

Full June 2023 Top 25 brands and Top 130 models below.

Brazil June 2023 – brands:

Pos Brand Jun-23 % /22 May 2023 % /22 Pos FY22
1 Fiat   42,399 23.6% 21.6% 1 206,886 22.1% 10.5% 1 1
2 Volkswagen 29,772 16.6% 20.0% 2 138,377 14.8% 43.8% 3 3
3 Chevrolet 27,133 15.1% 42.0% 3 148,981 15.9% 28.6% 2 2
4 Toyota   15,391 8.6% -6.5% 4 88,171 9.4% -2.7% 4 4
5 Hyundai   12,464 6.9% -25.2% 6 73,624 7.9% -18.5% 5 5
6 Renault   10,582 5.9% -5.2% 7 53,020 5.7% -0.4% 7 7
7 Jeep 9,797 5.5% -15.9% 5 63,379 6.8% -3.4% 6 6
8 Honda 6,666 3.7% 66.0% 8 34,109 3.6% 31.5% 8 8
9 Nissan 5,736 3.2% 4.1% 9 31,631 3.4% 24.2% 9 9
10 Peugeot 3,216 1.8% -35.9% 10 14,152 1.5% -34.7% 11 10
11 Citroen  3,175 1.8% -20.0% 12 14,247 1.5% 16.2% 10 12
12 Chery 2,779 1.5% -4.6% 13 10,610 1.1% -43.6% 13 11
13 Ford   2,135 1.2% 4.2% 11 12,199 1.3% 29.3% 12 14
14 Mitsubishi 1,473 0.8% -34.2% 15 7,513 0.8% -31.8% 14 13
15 BMW 1,112 0.6% -29.1% 14 6,365 0.7% -5.5% 15 15
16 GWM 969 0.5% new 16 2,162 0.2% new 22  –
17 Volvo 647 0.4% 106.1% 17 3,989 0.4% 58.1% 17 19
18 Ram 621 0.3% 75.9% 18 4,633 0.5% 336.3% 16 20
19 Audi 601 0.3% 95.1% 21 2,874 0.3% 47.8% 19 17
20 Land Rover 467 0.3% 88.3% 22 2,265 0.2% 23.1% 21 21
21 Porsche 443 0.2% 67.8% 19 2,658 0.3% 75.3% 20 22
22 BYD 441 0.2% new 24 1,702 0.2% new 24 n/a
23 Mercedes 403 0.2% -33.9% 20 3,096 0.3% 0.1% 18 16

Brazil June 2023 – models:

Pos Model Jun-23 % /22 May 2023 % /22 Pos FY22
1 VW Polo  9,949 5.5% 3911.7% 2 37,722 4.0% 1769.3% 3 52
2 Fiat Strada 9,007 5.0% -8.5% 1 50,546 5.4% -1.0% 1 1
3 Chevrolet Onix 8,261 4.6% 109.2% 3 44,110 4.7% 30.3% 2 3
4 VW T-Cross 7,264 4.0% 15.1% 4 32,035 3.4% -2.5% 6 8
5 Fiat Mobi 6,895 3.8% 45.9% 16 30,442 3.3% -3.2% 8 5
6 Fiat Argo 6,747 3.8% 117.9% 10 31,920 3.4% 44.3% 7 9
7 Hyundai HB20 6,420 3.6% -19.1% 14 34,002 3.6% -20.6% 5 2
8 Chevrolet Onix Plus 6,419 3.6% 65.7% 5 35,726 3.8% 32.6% 4 4
9 Renault Kwid 5,933 3.3% 17.6% 26 26,646 2.9% 15.6% 12 12
10 Fiat Cronos 4,969 2.8% -17.8% 23 19,195 2.1% 18.9% 22 19
11 Chevrolet Tracker 4,957 2.8% -6.7% 7 28,964 3.1% 7.4% 11 7
12 Honda HR-V 4,810 2.7% 68614.3% 11 20,544 2.2% 532.5% 20 37
13 VW Saveiro 4,638 2.6% 514.3% 19 19,105 2.0% 405.3% 23 27
14 Hyundai Creta 4,597 2.6% -22.4% 8 29,948 3.2% 2.4% 10 11
15 Fiat Toro 4,411 2.5% -1.6% 9 25,286 2.7% -2.2% 13 15
16 Fiat Pulse 4,401 2.4% -9.1% 22 21,444 2.3% -10.8% 18 14
17 Jeep Compass 4,338 2.4% -28.9% 6 30,350 3.2% -2.2% 9 10
18 Jeep Renegade 4,084 2.3% -0.9% 13 22,322 2.4% -10.3% 14 13
19 VW Nivus 3,751 2.1% 28.0% 12 20,877 2.2% 25.2% 19 20
20 Toyota Corolla 3,751 2.1% -2.2% 18 19,852 2.1% -4.7% 21 17
21 Toyota Hilux 3,732 2.1% -2.9% 17 21,524 2.3% -0.1% 16 16
22 Nissan Kicks 3,473 1.9% -19.5% 15 22,062 2.4% 29.1% 15 21
23 Fiat Fastback 3,384 1.9% new 24 17,497 1.9% new 24 47
24 Toyota Corolla Cross 3,357 1.9% -14.4% 20 21,483 2.3% -3.5% 17 18
25 Chevrolet Montana 2,957 1.6% 73825.0% 21 14,064 1.5% 234300.0% 25 n/a
26 Citroen C3 2,930 1.6% new 32 11,338 1.2% new 29 42
27 Peugeot 208 2,718 1.5% -37.5% 27 11,546 1.2% -23.4% 28 23
28 Chevrolet S10 2,436 1.4% -17.8% 29 13,816 1.5% -1.1% 26 24
29 Fiat Fiorino 2,275 1.3% 44.7% 41 8,568 0.9% -10.7% 35 31
30 VW Virtus 2,188 1.2% 427.2% 25 9,689 1.0% 247.6% 32 55
31 Toyota Yaris Hatch 1,940 1.1% -13.4% 28 11,880 1.3% -0.9% 27 25
32 Chery Tiggo 5X 1,571 0.9% 52.8% 50 3,797 0.4% -26.3% 47 48
33 Chevrolet Spin 1,510 0.8% -1.9% 35 8,591 0.9% 24.5% 34 33
34 Renault Duster 1,488 0.8% -19.1% 30 10,773 1.2% 13.0% 30 28
35 Ford Ranger 1,425 0.8% 6.7% 33 8,326 0.9% 24.8% 36 38
36 Hyundai HB20S 1,393 0.8% -44.3% 36 9,499 1.0% -38.5% 33 26
37 Jeep Commander 1,338 0.7% -6.2% 31 10,511 1.1% 8.8% 31 29
38 Toyota Yaris Sedan 1,294 0.7% 1.4% 42 6,057 0.6% -11.2% 41 36
39 Toyota Hilux SW4 1,258 0.7% 7.6% 37 6,871 0.7% 2.6% 37 39
40 VW Taos 1,069 0.6% 27.7% 34 6,429 0.7% 64.8% 40 41
41 Honda City 1,060 0.6% -56.4% 38 6,597 0.7% -46.6% 39 30
42 Renault Sandero 1,004 0.6% -5.5% 52 3,559 0.4% -24.3% 51 43
43 GWM Haval H6 969 0.5% new 44 2,162 0.2% new 56  –
44 Mitsubishi L200 965 0.5% -41.7% 45 5,229 0.6% -27.8% 44 35
45 Nissan Frontier 955 0.5% 20.6% 47 3,878 0.4% -3.0% 46 50
46 Renault Master 931 0.5% 40.4% 40 4,820 0.5% 8.7% 45 46
47 Nissan Versa 842 0.5% 131.3% 49 3,572 0.4% -14.4% 50 54
48 Honda City Hatch 791 0.4% -49.4% 43 6,640 0.7% -9.5% 38 34
49 Renault Oroch 730 0.4% -21.6% 39 5,665 0.6% 47.8% 43 40
50 Chery Tiggo 8 677 0.4% -25.6% 48 3,714 0.4% -17.9% 49 44
51 VW Amarok 630 0.4% 659.0% 46 3,779 0.4% 94.5% 48 53
52 Renault Logan 473 0.3% -47.2% 73 1,366 0.1% -70.7% 65 45
53 Chery Tiggo 7 457 0.3% -38.6% 53 2,679 0.3% -40.2% 52 49
54 BMW X1 433 0.2% -7.9% 54 1,601 0.2% -19.1% 62 62
55 Nissan Sentra 408 0.2% n/a 51 1,953 0.2% n/a 58 n/a
56 BMW 320i 402 0.2% 26.8% 55 2,293 0.2% 1.0% 53 57
57 Volvo XC60 392 0.2% 366.7% 56 2,208 0.2% 120.6% 54 75
58 BYD Song Plus 353 0.2%  new 59 1,096 0.1% new 67 n/a
59 Chevrolet Equinox 325 0.2% 43.2% 58 1,893 0.2% n/a 59 77
60 Mitsubishi Eclipse Cross 294 0.2% -17.9% 67 1,418 0.2% -9.2% 64 59
61 Fiat Scudo 286 0.2% 2283.3% 60 1,753 0.2% 14508.3% 61 93
62 Ram 1500 248 0.1% 65.3% 94 756 0.1% 239.0% 78 86
63 Iveco Daily   238 0.1% 240.0% 66 949 0.1% 455.0% 72 96
64 Audi Q5 217 0.1% 112.7% 75 974 0.1% 43.4% 71 80
65 Mitsubishi Pajero 214 0.1% 55.1% 83 857 0.1% -29.9% 77 73
66 Porsche Cayenne 208 0.1% n/a 62 990 0.1% n/a 70 n/a
67 VW Jetta 184 0.1% 3.4% 72 644 0.1% 143.9% 85 109
68 Ram 3500 174 0.1% 15.2% 57 2,164 0.2% 769.1% 55 68
69 Ford F-150 173 0.1% n/a 70 388 0.0% n/a 97 n/a
70 Ford Maverick 169 0.1% -30.5% 88 727 0.1% -3.6% 81 85
71 Peugeot 2008 167 0.1% 33.6% 76 882 0.1% -77.6% 75 56
72 Peugeot Partner 157 0.1% 72.5% 80 614 0.1% 120.1% 86 69
73 Ram Classic 153 0.1% new 64 1,087 0.1% new 68 108
74 VW/MAN Express 149 0.1% -3.2% 74 927 0.1% -21.2% 73 70
75 Citroen C4 Cactus 143 0.1% -96.1% 63 1,831 0.2% -82.8% 60 32
76 Land Rover Discovery 126 0.1% 2.4% 78 695 0.1% -2.0% 83 82
77 Land Rover Defender 125 0.1% n/a n/a 524 0.1% n/a 92 139
78 Audi Q3 124 0.1% n/a 90 697 0.1% n/a 82 78
79 Volvo XC40 119 0.1% -2.5% 69 903 0.1% 17.7% 74 74
80 Peugeot Expert 117 0.1% -65.5% 81 740 0.1% -63.1% 80 61
81 Ford Transit 114 0.1% 5.6% 61 1,480 0.2% 227.4% 63 71
82 Audi A3 Sedan 106 0.1% 158.5% 99 322 0.0% 8.4% 105 110
83 Ford Territory 104 0.1% 9.5% 89 577 0.1% 0.7% 89 95
84 Chevrolet Cruze Sedan 101 0.1% -89.3% 82 562 0.1% -88.4% 90 51
85 Range Rover 100 0.1% #DIV/0! 77 514 0.1% 121.6% 94 129
86 Citroen Jumpy 92 0.1% -66.9% 79 1,046 0.1% -33.9% 69 65
87 VW Gol 89 0.0% -99.1% 65 5,931 0.6% -74.9% 42 6
88 Kia K2500 88 0.0% -61.7% 71 1,204 0.1% 3.3% 66 66
89 Mercedes Sprinter 315 88 0.0% 1000.0% 84 644 0.1% 5754.5% 84 115
90 Volvo XC90 88 0.0% n/a 85 588 0.1% n/a 88 n/a
91 Porsche Macan 86 0.0% 16.2% 86 752 0.1% 38.2% 79 91
92 Mercedes GLB 85 0.0% 2025.0% 91 559 0.1% -17.2% 91 103
93 Chevrolet Trailblazer 84 0.0% -33.3% 68 876 0.1% -25.8% 76 63
94 Effa V21 77 0.0% 10.0% 96 357 0.0% 21.8% 99 101
95 Porsche 911 67 0.0% -2.9% 98 412 0.0% 64.1% 96 105
96 Kia Stonic 61 0.0% -4.7% 92 521 0.1% 8.5% 93 111
97 Nissan Leaf 56 0.0% 55.6% n/a 161 0.0% -22.6% 119 117
98 Mini Cooper 50 0.0% 22.0% 95 366 0.0% -2.4% 98 100
99 JAC E-J7 44 0.0% 780.0% n/a 65 0.0% 282.4% 134 n/a
100 Audi A5 43 0.0% 152.9% 107 239 0.0% 94.3% 108 119
101 Audi A3 42 0.0% 90.9% 106 176 0.0% 30.4% 115 135
102 Chery Arrizo 6 41 0.0% -54.9% 101 332 0.0% -69.3% 104 81
103 Effa V22 35 0.0% 150.0% 110 177 0.0% 52.6% 114 125
104 Ford Mustang 34 0.0% 13.3% 104 218 0.0% 65.2% 111 122
105 Chevrolet Cruze Hatch 34 0.0% -77.3% 102 205 0.0% -73.3% 112 84
106 Ram 2500 33 0.0% -36.5% 100 612 0.1% 3.7% 87 92
107 JAC E-JS1 33 0.0% -41.1% 97 221 0.0% -30.3% 110 106
108 Hyundai HR 32 0.0% -8.6% 127 47 0.0% -91.6% 140 104
109 Audi A4 31 0.0% 416.7% 105 221 0.0% 262.3% 109 124
110 Mercedes Sprinter   28 0.0% 55.6% 121 71 0.0% -13.4% 128 137
111 Porsche Panamera 27 0.0% 35.0% 109 175 0.0% 96.6% 116 131
112 Porsche Taycan 26 0.0% -23.5% 114 144 0.0% -2.0% 122 127
113 BMW i4 21 0.0% new 112 72 0.0% new 127 n/a
114 Mercedes CLA250 19 0.0% -75.0% 113 185 0.0% -14.0% 113 114
115 BMW M3 19 0.0% -17.4% 115 168 0.0% 140.0% 118 134
116 Fiat Ducato 17 0.0% -87.0% 93 149 0.0% -91.2% 120 76
117 Iveco Daily 30-130 15 0.0% -80.8% 129 80 0.0% -76.9% 125 113
118 Peugeot Boxer 15 0.0% -6.3% 117 69 0.0% 7.8% 131 144
119 Porsche Cayman 15 0.0% 650.0% 118 66 0.0% 73.7% 133 n/a
120 BMW 530E 15 0.0% -11.8% 116 45 0.0% 9.8% 142 142
121 Jeep Gladiator 14 0.0% new 130 69 0.0% new 130 140
122 Porsche Boxster 13 0.0% 550.0% 108 113 0.0% 48.7% 124 146
123 Ram Rampage 13 0.0% new  – 13 0.0% new 166  –
124 Chery iCar 12 0.0% new 122 50 0.0% new 138 97
125 Mc Laren Artura 10 0.0% new 126 28 0.0% new 150  –
126 Citroen Jumper 10 0.0% -16.7% n/a 29 0.0% -29.3% 151 149
127 Mercedes C Class 9 0.0% -73.5% 103 306 0.0% -50.2% 107 88
128 Lexus ES300 9 0.0% n/a n/a 37 0.0% n/a 145 n/a
129 Mercedes CLA45 8 0.0% -55.6% n/a 60 0.0% 114.3% 135 147
130 BMW 330E 7 0.0% -93.3% 111 356 0.0% 87.4% 100 107
131 BMW 420i 7 0.0% -61.1% n/a 49 0.0% 58.1% 139 138

Source: Fenabrave

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