Wednesday, December 25, 2024
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Wyndham to Launch Microtel Model in India


Wyndham Hotels & Resorts will introduce its economy-tier Microtel brand to India and plans to open 40 Microtel properties by 2031 under the terms of a new agreement, the hotel company announced Thursday. 

The first Microtel hotels under the agreement with third-party developer Nile Hospitality are expected to open in 2025 with plans for development in “key” second-, third- and fourth-tier cities in the country, according to Wyndham. “Each will have a minimum of 50 keys and feature meeting and social spaces, gyms and other facilities based on the needs of the region,” according to the company.

Wyndham currently has 60 hotels open in India under seven brands, and said it expects open properties to grow “at least” 25 percent in the next 18 months. 

“We continue to see incredible opportunity in India, which is why we’re focusing our strategic efforts on introducing more of our diverse brands to the country,” Wyndham president of EMEA Dimitris Manikis said in a statement. 

India’s hotel market in recent years has heated considerably, with sharp increases in negotiated corporate rates and escalating plans for development

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